How To Practise E-Commerce In Traditional Clothing Enterprises

The temptation of 100 billion market

2011 clothing category in China

Reaching 300 billion yuan, 100 billion yuan of huge market temptation and ultra fast growth rate, many traditional clothing enterprises have been testing water e-commerce.

In addition, the number of foreign trade users of Alibaba, the world's largest B2B business platform, has increased from 1 million to 72 million 800 thousand, and users from more than 240 countries and regions around the world are developing international trade through this platform.

According to the Ai Rui Research Institute's clothing e-commerce research report, the proportion of clothing e-commerce network marketing is growing rapidly, and China's clothing e-commerce market has great potential to be excavated.

But entering the electricity supplier is not everyone can get gold, and China's famous fashion leisure brand Metersbonwe has gone into the electricity supplier to burn the money in the vicinity of "6000" after losing money. In the face of the temptation of the 100 billion market and the difference between the traditional clothing enterprises and the e-commerce mode, what kind of practice should the traditional clothing enterprises do?

1. about product clothing style oriented to consumer demand.

Internet products are different from traditional product development. The supply chain of traditional garment enterprises is guided by products, and in the Internet era, the supply chain is guided by the needs of consumers. The demand of consumers determines your sales performance, which means that the product must be based on consumer demand and not be built behind closed doors.

Consumers' needs should be understood from different ways of consumption, such as shopping mall hot selling style and Taobao hot selling style.

POP fashion website's "fashion front" website provides "shopping malls" investigation column and "popular trend" columns, which can help garment enterprises to understand consumer demand and fashion trends. Meanwhile, tens of millions of garment styles can help traditional garment enterprises to design and develop rapidly.

With rapid development and production, market share can be quickly captured.

2. let professional people do professional work.

E-commerce operation team

The traditional clothing enterprise operation team and the high-tech electronic commerce team are also very different. If the enterprise in order to save costs, or the traditional clothing enterprises think that e-commerce is just network sales, there is not much technology content.

Then it is a big mistake. If necessary, the choice of the operation team and sales outsourcing is also less than the tuition fees that we are trying to find out.

Logistics distribution team

Jingdong and Dangdang are building their own logistics teams, which cost tens of millions of calculations. For garment enterprises, the logistics outsourcing problem can be solved by the light assets outsourcing logistics mode.

Similarly, let professional people do professional things, clothing enterprises as long as do a good job of consumer demand centered clothing style design research and development, product is king.

Let professional people do professional things for traditional clothing enterprises, not only can help enterprises reduce costs, but also can help enterprises improve efficiency and speed up the progress of enterprises in the professional field.

In the European and American markets with mature e-commerce, more than 60% of the traditional enterprises enter the electronic commerce, and the outsourcing mode is also the main form.

The advantages of traditional enterprises in E-commerce

Traditional clothing enterprises also have great advantages in entering e-commerce. Traditional clothing enterprises not only have the capacity to produce, but also many of them are offline.

Now, the new mode of combining online and offline, also known as O2O Online (To Offline), can not only enhance consumer trust, but also make consumers feel less costumes to feel the style and quality.

If the traditional clothing enterprises enter e-commerce, they will cultivate the core strengths of the traditional enterprises themselves, and develop the clothing styles with the consumers as the guide. Meanwhile, they dare to let the professionals do professional things.

In the face of this attractive 100 billion market, march toward the field of e-commerce.