Shenzhen International Trade Fair Moves Towards The Era Of Industrial Chain

In 2012, the 12th China（ Shenzhen ）The international brand clothing trade fair gathers the advantages of surrounding industries and resources. For the first time, it cooperates with the 2012 Shenzhen International Textile Fabric and Accessories Expo and 2012 Shenzhen Garment Equipment Expo, creatively bringing the Shenzhen clothing trade fair into the era of three exhibitions on the same stage. Based on the industrial chain, integrate upstream and downstream resources for coordinated development, achieve zero distance industrial chain docking, and promote industrial upgrading... This is an obvious feature of Shenzhen International Trade Fair after 11 years of development.

　　 Unprecedented scale of surface and auxiliary materials exhibition

During this trade fair, the 2012 Shenzhen Noodles and Accessories Fair held simultaneously in Hall 3 and Hall 4 of Shenzhen Convention and Exhibition Center attracted many professional visitors. According to the sponsor, the exhibition area of this Noodles and Accessories Expo is 15000 square meters, an increase of about 63% year on year. This year's exhibition brought together more than 400 exhibitors at home and abroad to display cotton, linen, silk, wool, functional, chemical fiber and other clothing fabrics and various accessories.

The sponsor said that because enterprises are optimistic about the South China market, Shenzhen Surface and auxiliary materials expo The registration of has been very enthusiastic. The scale of the Expo has increased from one pavilion to one and a half pavilions over the years in 2011, and this year it has specifically increased to two pavilions. In 2012, with the continuous and healthy development of Shenzhen Noodles and Accessories Fair, the target market and customers of the fair became more and more clear, which not only optimized and subdivided the selection of exhibitors, but also gave full play to the strong resources, professional services and exhibition experience of the Textile Industry Branch of the China Council for the Promotion of International Trade and Frankfurt (Exhibition) Hong Kong Co., Ltd. in terms of audience invitation, Combined with the influence of Shenzhen Garment Industry Association in the local area, Shenzhen Garment Fair is moving steadily towards a professional and precise direction.

The reporter found on the site of the exhibition hall that this year's exhibits were more abundant, and exhibitors also paid more and more attention to the corporate image display and booth display layout of the Shenzhen Noodles and Accessories Expo. Many well-known enterprises, such as Jiangsu Hengliang, Guangdong Jinxi, Shaoxing Dingji, Hangzhou Shengmate, Zhejiang Aohua, have arranged special booths, with an area increased by 40% compared with the previous one.

In addition, the domestic exhibition groups of this year's Shenzhen Noodle&Accessories Expo come from Shaoxing and Shengze regions, and the registration of the exhibition groups continues to be enthusiastic. The group participation effectively promoted the overall competitiveness of the market while promoting the overall image of the market. The exhibition area of overseas exhibitors increased by about 20%, which shows that overseas enterprises pay more attention to Shenzhen and the whole South China market. Overseas exhibitors mainly come from Japan, South Korea, India, Italy, Taiwan, Hong Kong and other countries and regions.

It is worth mentioning that the sponsor will start to discuss the new fashion trend release area in the fabric hall this year, so as to play a better leading role in the research, development and procurement of textile products.

　　 Sewing equipment goes against the trend

During this year's clothing trade fair, nearly 20 well-known domestic sewing enterprises organized by the Shenzhen Sewing Equipment Industry Association bucked the trend when the sewing equipment industry was facing severe challenges, and made an overall appearance with excellent sewing equipment, realizing seamless connection with the clothing industry.

It is understood that the clothing equipment exhibition is the first time to be held at the Shenzhen Trade Fair. With the help of the platform function of this fair, Shenzhen 2012 Clothing The equipment exhibition was able to get close contact with garment enterprises, fully demonstrating the Shenzhen sewing brand. The exhibitors of this exhibition include 14 well-known sewing enterprises in China, such as Dadili, Yuancheng, Jinli, Yanuo, Qiqiqi, Nitto, Pengcheng, Meining, Xingchi, Standard Brothers, Qianmei, Weixiang, Ainuo Chaocheng, Huixingfa, with an exhibition area of 2500 square meters and a total of 149 booths.

The reporter noticed that the exhibitors displayed various machines and CAD/CAM design systems including pre sewing, sewing and post sewing at this session, which fully demonstrated the entire industrial chain of sewing equipment. In the critical stage of transformation and upgrading of the clothing industry, 2012 Shenzhen Garment Equipment Exhibition undoubtedly brings more efficient, energy-saving, environmental friendly and intelligent cutting-edge technologies to the development of clothing equipment.

The clothing exhibition and the clothing equipment exhibition were held at the same time. The same exhibition hall was shining, and the exhibition and watching were conducted at the same time to maximize the value of the exhibition and optimize the quality of the exhibition. Deep Sewing Association implements the concept of "holding together", and the new style and features presented by the uniform decoration of the clothing equipment exhibition area will break the traditional style of Chinese sewing industry exhibitions, and even international sewing equipment exhibitions. It is the preferred platform for sewing equipment enterprises to meet direct buyers, promote trade in the industry, and establish brand image of enterprises.

In China, there are Foreign well-known brands Zuqi, Brother and other enterprises have Taizhou low-end sewing equipment manufacturers. Shenzhen sewing equipment enterprises have always been living in the cracks. However, Shenzhen has the most complete supporting facilities, including spare parts factories, complete machine factories and distributors. Now it has many well-known brands and a relatively complete industrial chain in the industry, and is developing towards high quality, high precision and high-tech content.

In recent years, the market of the garment industry has continued to be depressed. In addition, the cost of various production factors in coastal areas has risen rapidly, and the signs of industrial transfer to the west have become increasingly obvious, resulting in a relatively cold market in the sewing equipment industry. This industry situation makes it difficult for Shenzhen sewing equipment enterprises to survive. In the process of industry transformation and upgrading in recent years, Shenzhen sewing equipment enterprises bucked the trend and participated in the Shenzhen Trade Fair on the same stage, trying to create a sewing equipment exhibition with Shenzhen characteristics.

Zhu Wa, secretary-general of Shenzhen Sewing Equipment Industry Association, said: This first cooperation with the Clothing Association is a great opportunity for Shenzhen sewing industry and Shenzhen garment enterprises to connect; It is also a way for Shenzhen Sewing Equipment Association to help member units reduce exhibition expenses; At the same time, it is also the first step for Deep Seam Association to develop the idea of "self-reliance".

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