2012 In The First Half Of The Year, Clothing Retailing "Pressure Mountain".

although

Market rebound in the two quarter, but failed to reverse the decline in the first half of the year.

A few days ago, the China National Business Information Center showed that in the first half of the year, the overall sales growth of the domestic clothing market was only 9.82%, down 12 percentage points compared with the same period last year.

On the other hand, in the same period of declining sales performance, the rental price of shops has become another "mountain" on the clothing brand. Recently, a number of clothing brand listed companies announced that their performance in the first half of this year is not optimistic.

Retail sales increased by only 0.99% in the first half of this year.

Statistics from the China National Business Information Center show that retail sales of clothing commodities increased by 9.82% in 1~6 months this year, although the growth rate slowed down by about 12 percentage points compared with the 21.81% growth in the same period last year, but it has narrowed considerably compared with 1~2 this year.

It is worth noting that the total volume of clothing retail sales increased by only 0.99% during the 1~6 months.

This means that the growth of clothing retail sales is mostly driven by the rise in clothing prices.

Reporters learned that in the first half of last year, the cumulative growth rate of clothing retail sales was over 20%, but the growth rate in the first half of this year has not exceeded 10%.

However, sales began to pick up in the two quarter.

Analysts believe that the main reason for the increase in sales is that the major shopping malls take holidays as an opportunity to push out big sales promotion activities.

Profits are no more than rents for shops.

On the one hand, sales growth slowed down, on the other hand,

Rising profits have begun to permeate the entire garment industry.

Recently, a number of clothing brand listed companies announced that the first half of this year's performance is not optimistic.

Mass leisure brand Semir apparel announced its first half performance report in 2012. Net profit in the first half of the year is expected to decline by 35%~45%. The high-end men's clothing has also lowered its performance expectations, and net profit growth is expected to drop from 20%~50% to 0~20%.

The rents of high quality shops are rising steadily, and the operational ability of domestic apparel brands has been greatly tested.

According to China

According to the latest research results of the industry information center, in 2011, 2812 shopping centers in 106 cities nationwide, of which the premium rent increased by 30% over the past year.

"This data is no exaggeration," said Peng Qiang, vice president of Guangzhou Business Economics Association. With the influx of foreign high-end brands, the central business circle of the first tier cities is constantly upgrading.

At present, there are many high quality clothing brands in Guangzhou. They can not afford to pay high rent and have to move out of the city center business circle.

Deng Guojian, President of Guangzhou Liancheng Investment Co., Ltd., from now on, the profit of garment enterprises can not run. The rent of the shops has become a major trend in the industry.

In addition to bear the rent increase, because the competition is fierce, the enterprises can not easily pfer the rents to consumers. The result is to compress their profit margins.