Experts Analyze How Garment Enterprises Should Use Foreign Aid

At present, in the product development of domestic fabric enterprises, foreign aid The appearance of this is no longer the usual thing. Many powerful enterprises will hire experts from a foreign field or establish some form of cooperation with foreign enterprises. How to integrate advantageous resources and let foreign aid inject new vitality into the development of enterprises?

　　 Join hands to do fine work.

The cooperation with Klein of Switzerland has enabled the RTAI group to master the latest dyestuff technology. The two companies jointly developed formaldehyde free ironing fabrics successfully, and set up an international leading non iron system, which has also become an important case of Lu Tai's R & D.

According to the leader of Lu Tai Group, the Klein Technology Exchange Center was established in March 2007. Cline built an innovation platform for Lu Tai based on European R & D experience, providing 2 million 200 thousand yuan of start-up capital and providing 200 thousand yuan per year for research funding. So far, more than 5 million yuan has been invested in R & D funds, mainly for the application of new textile technology, new dyes and injecting agents, and new environmental protection plans.

The cooperation with Dow in the United States began in 2003. Lu Tai was the first partner of Dow fiber division to enter China, and jointly promoted the XLA fabric. It took nearly two years to solve the technical problem of XLA ironing. "We have developed the world's first elastic non iron fabric, which has achieved very good results in the US and European markets. The output has been produced from the original 1 months to 1 km, and has developed to the maximum time of 1 million 500 thousand meters per month and the production of 17 million meters per year." Over the past 8 years, elastic non ironing fabric has always been an important new product for enterprises, because enterprises continue to optimize and upgrade technology.

It has a long-term relationship with Dow Chemical and Klein, Switzerland. megamerger The mode has made Lu Tai's products more competitive in the market, promoted the upgrading of the products of the company, and become the leader in the color woven fabric industry.

　　 Terminal promotion and mastery of essence

After signing an agreement with DuPont and becoming a short elastic fiber, the only licensed manufacturer in China, Fujian Shishi Haixing Mstar Technology Ltd's partners are mainly large cotton mills and fabric enterprises. Zhang Lianjing, general manager of enterprises, said that the next step is to cooperate with fabric, weaving, dyeing and finishing enterprises and publicize them. Extension Go deep into terminal market and garment brand.

The high-tech and differential fiber developed by Haixing and DuPont Co, USA, is the only biomass elastic short fiber that has reached the level of industrial production in the world. "Biomass derived short fiber from DuPont." This is the most accurate positioning of Zhang Lianjing, general manager of Haixing Mstar Technology Ltd. Shroth not only has superior comfort, but also can be regarded as the representative of green environmental protection raw materials. First, raw materials are made from plant based (bio based) fibers, while the production process has low energy consumption and recyclable materials, which can be recycled after being processed.

"We should not only provide good products, put low carbon environmental labels on fabrics and ready-made clothes, increase the sense of fashion, but also unite DuPont Co to provide better help and services for downstream enterprises, and even do marketing planning for them." Zhang Lianjing said that for the future promotion of shroth, in addition to the deepening of new areas, Haixing will continue to "dot line and surface" marketing mode, "point" is the face to face contact with the terminal brand, "line" is to make a knitting line or cowboy line, "face" is to participate in fabric exhibition such world-class professional activities. Under such a marketing mode, more than 100 domestic and foreign merchants have contacted with Haixing material technology to discuss cooperation.

With the power of DuPont, Haixing not only owns the superior products with high performance, but also draws lessons from DuPont's mature product promotion mode, and smoothly brings the products to the market and gradually takes root in the market.

　　 Clear process and clear division of labor

Nanshan, Shandong Textile apparel Ltd. has set up R & D centers in some representative markets abroad, including Milan research and development center in Italy, New York research and development center in the United States and Osaka research and development center in Japan. The company has invited top foreign designers to participate in research and development with the designers of the enterprise, and has set up an efficient product development team.

According to Nanshan responsible person, in September 2007, Nanshan and Italy DESSTYL design company signed an agreement, both sides jointly responsible for Nanshan worsted new product development. The introduction of international advanced design forces, how to rationalize product development processes and reasonable division of labor in order to maximize their advantages, and Nanshan has explored a set of process patterns.

From the beginning of the formulation of the product development plan, designers from Italy and Nanshan collects and collects information on key exhibitions, markets and customers in Europe, and collects information from the business people and agents to work out the development themes for each quarter. After considering the market trend, fashion color and fashion pattern, the detailed product development plan is completed. Subsequently, the designers of Nanshan will further refine the yarn, organization and technology, and place samples for production. After the production of all the samples, the designers of Italy and Nanshan all participate in the product development of this quarter to join the marketing managers and agents in different regions to jointly select and classify samples and make sample cards for marketing.

Cooperation with foreign R & D institutions brings about not only simple technology and pattern, but also important ideas and models. The whole work process of Nanshan new product development has been thoroughly reformed. After the division is clear, R & D is more efficient.