It'S Not Easy To Succeed On The E-Commerce Road Of Belle Women'S Shoes

How do brand women's shoes go to e-commerce? In a few years, how to achieve sales of hundreds of millions from zero? A new Internet Women's Shoes How does the brand achieve a sales volume of 20 million yuan on Taobao? In just one year, how to transform, develop, operate three online clothing brands and achieve a break even? Xie Yunli, general manager of the famous women's shoe brand Belle E-commerce, is here to share with us the story of Belle E-commerce!

"Face to face e-commerce talent" aims to provide brand enterprises with the most fresh and cutting-edge experience sharing in the e-commerce field, and explore a more reasonable and efficient enterprise e-commerce operation mode.

The event was held in the old office building of Belle Garments in Nanshan Industrial Park, Shenzhen, which was once the place where Belle brand went to the country, and now is the birthplace of Belle e-commerce. From more than 20 people on the first half floor to a professional e-commerce team with hundreds of people now, this has witnessed the glory of Belle e-commerce one after another.

President Xie has not faced peers for more than a year before this event. In his words, Belle E-commerce has been self precipitating or practicing behind closed doors for more than a year. Mr. Xie said, "Belle has been doing e-commerce since 2007, and has gone through two processes, from typical e-commerce of traditional enterprises to atypical e-commerce. Before last year, Belle followed the path of typical e-commerce of traditional enterprises, that is, selling its own products online. Since last year, Belle followed the path of atypical e-commerce, transforming from footwear e-commerce to footwear e-commerce and clothing e-commerce The number of brands has also increased from one to four. " Mr. Xie also said that he was a layman, and the whole process of exploration was very difficult.

For more than an hour, President Xie told us the whole e-commerce story of Belle, and the guests were also very fascinated, as if listening to a father telling his children's growth path. President Xie analyzed the characteristics of every Internet brand of Belle except traditional brands, from women's shoes Yinailer, women's clothing Lavu, Mywell, to men's shoes Shark King and Farno. These are all the special network brands of Belle. In the opinion of President Xie, to create their own special network brands is also an important way for Belle e-commerce. After talking about the brand, President Xie answered several e-commerce questions that everyone was very concerned about, including how to promote online brands, what strategies to use, how to allocate advertising budgets, how to do customer management, how to do integrated marketing, how to manage teams, how to effectively manage inventory, and so on. Most of the guests present are the heads of traditional clothing and footwear brands. Naturally, they are interested in Belle's e-commerce secrets. Everyone carefully makes records for fear of missing some important details. Ruijinlin An Shihui asked President Xie what's special about the promotion strategy of Belle's online brand compared with offline brands. President Xie said, "Online brands focus on the shaping of brand tonality, SEO optimization and necessary promotion. We should spend a lot of time on keywords, and use the natural search volume that traditional brands already have to channel online brands." When asked how to summarize the three key points of success of Belle e-commerce, President Xie replied, "First, we need the support of leaders. Second, we need the decision-making of the management and the effective implementation of employees. Third, we need to seize the trend, focus on the present, and focus on the future!"

Later, the atmosphere of the meeting became more relaxed, everyone opened up and discussed, and the topic became more and more broad. From discussing traditional e-commerce marketing channels to some emerging channels, such as microblog and micro film, everyone expressed their own unique opinions. President Xie is also very optimistic about this new marketing channel. He believes that in the face of the continuous innovation of the Internet, the marketing of traditional brands should also be innovative, so as to follow the trend and explore personalized things. He is also trying to do new marketing exploration through social media and mobile Internet, which are the latest trends.

At the end of the activity, everyone made a new round of self introduction. All the guests at the meeting, including Yingbo, Fuanna Lin Zhencheng, Jihou Feng Sudison, and Grace Liu Dandan, introduced their own brand e-commerce development, status quo, difficulties, and their understanding of e-commerce. This is the significance of the "face to face e-commerce talent" activity, so that everyone can gain, encourage everyone to share, and jointly create a brilliant future of brand e-commerce!