Yang Mi Endorses Wenzhou Women'S Shoes, Interpreting The New Vitality Of Youth And Fashion
Yesterday afternoon, Yang Mi, a new generation of post-80s Chinese actress, put on Wenzhou women's shoes and became the brand spokesperson of Wenzhou Jusheng Shoes Co., Ltd.
On the same day, at the Jusheng "Beautiful New 'Shoes' Program 2012 Winter New Product Launch Conference and Brand Spokesman Yang Mi's Meeting" held in Changshu, Jiangsu Province, with the giant LED screen showing the beautiful departure of Jusheng brand, the butterfly emerged from the cocoon. Wu Yongyou, chairman of Jusheng Shoes, and Wang Aifen, general manager of Jusheng Shoes, joined hands with Yang Mi to announce that Yang Mi officially endorsed Jusheng women's shoes. Prior to this, Hong Kong star Wen Bixia once spoke for Jusheng.
When talking about inviting Yang Mi to be the brand spokesperson, Ju Sheng footwear industry Wu Yongyou, the chairman of the board of directors, said that Jusheng is a fashion women's shoe brand with the goal of pursuing beauty, while Yang Mi, as the post-80s new generation Huadan, is a rare popular actress with both strength and idols in China, and her youthful, fashionable and energetic image will well interpret the brand connotation of Jusheng.
In an interview with the reporter, Yang Mi praised the Jusheng women's shoes, saying that the Jusheng women's shoes were beautiful and comfortable, and the design was very consistent with the current definition and understanding of urban women on fashion shoes. Yang Mi said that although she wore Jusheng's shoes for two consecutive days during the shooting of the advertisement, she felt no fatigue. She smiled and said that through this endorsement, she hoped that more people could learn about Jusheng and also move towards a beautiful "walk" under the care of Jusheng women's shoes.
Jusheng Shoes, located in Phase I of China Shoes Capital on Shuangyu Island, has set up more than 1000 sales outlets nationwide. Wu Yongyou said that this cooperation with the new spokesperson Yang Mi marks the basic completion of the promotion and integration of the overall brand image of Jusheng Women's Shoes.
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