Beijing City Fitting Room Visits Investigation

It is now in the summer sale of shopping malls in many shopping malls. Many consumers will also choose to go to the brand counters or sale areas or even supermarkets in the shopping malls. clothing The district chooses clothes. Can the fitting rooms in these areas provide consumers with a satisfactory fitting room? The reporters also visited these fitting rooms in brand locker, sale area and supermarket clothing area.

Question section

Children's exclusive fitting rooms are easily ignored by businesses.

Problem: Children's fitting room is not enough.

During the reporter's visit to the fitting rooms of shopping malls in the capital city, it was found that many shopping malls in children's districts had relatively few fitting rooms. A shop assistant of children's clothing brand told reporters that parents who usually go shopping to buy clothes for their children seldom brought their children together, so they did not set up exclusive fitting rooms for children. Reporters saw in many shopping malls, children's wear brands located in the children's wear area, most of the children's clothing brands do not have fitting rooms. In addition, some children's shoes brand shops, even seats are not set up, parents usually wear clothes directly to the children to wear, for these "small" consumers, there is no privacy at all.

And reporters in the process of visiting children's fitting room also found that, even if there are some children's clothing brand for children set up the exclusive fitting room, but in the wire line and other details of the processing, but let a little worry. Reporters found a square box resembling a voltmeter on the wall of the fitting room of Disney children's clothing store. Under the voltmeter, three black wires were stretched out. Such a situation, even in the fitting room of adult clothing brand, is a bit worrying. Nowadays, this problem arises in children's fitting rooms, which makes people unable to help question the safety of fitting rooms.

Question: Test clothes to come out to look at the mirror.

In Lotte's Yintai brand FERAUD, the reporter found that there was no whole body mirror, so you must try out the clothes to look at the mirror in the fitting room, causing inconvenience to the customers. Similarly, in the Lotte mall, the reporters tried clothes in Italy brand FLAVIO CASTELLANI, black curtains, black chairs, and black leather shoes for you to match, but the reporter found that the only thing missing is the mirror. The journalist tried on a 5870 yuan short dress with flesh color. After trying out, he went out to look in the mirror. It was very troublesome. And when you come out to look at the mirror, the shop assistant will go all the way to persuade you to buy it. Insiders told reporters that the dressing room without a dressing mirror is actually giving salesmen a chance to praise you for being nice and lobbying for your purchase.

Advantage articles

Advantages: unified management of small objects intimate

During the reporter's visit, the women's clothing fitting room in the contemporary shopping mall left a deep impression on the reporters. Here on the floor of the fitting room, there is a purple carpet with a unified shopping mall, with the words "contemporary mall" printed on it. On the wall of the fitting room, some of the brand fitting rooms were equipped with glass pallets or wooden pallets, and some of the brand fitting rooms were fitted with small hooks. On paper, paper boxes with paper towels can be found on the pallets, and some exquisite fabric bags are placed on the small hook, which include combs, sprays, hand oils and other female supplies. The reporter interviewed an old customer of a contemporary shopping mall. She said, "I live near here and I often visit the contemporary era. The small objects in the fitting room are really very good. Beijing is rare. "

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Advantages: intimate details, so that people try to wear a cheerful mood.

The attentive service of shopping guides can also make consumers feel happy when trying on them. Reporters at the Italy garment brand VALENTION fitting room on the two floor of Yintai Center, the waitress will knock on the door and ask, "do you need any help?" when the reporter is fitting in DOLCE&GABBANA, the attendant will also knock on the door and ask the reporter, "do you need to find a pair of shoes for you?"

In the 3 tier BARFART brand of Wanda Department store, the reporter found that there are not only green plants in the fitting room, but also the pasted paintings full of art. Miss Wu told reporters, "I like this place very much, not only because their style is novel, but also the new green plants in the fitting room are very comfortable."

Question section

Rough and ready sale area dressing room makes people love and hate.

Problem: fitting room is simple and easy to go out.

The fitting rooms in the sale area are mostly temporary structures, which do not have formal facilities such as chairs and slippers in the fitting room, and because of the narrow and dark space, trying on clothes is very inconvenient. Most of these temporary fitting rooms are mainly made of cloth materials. When the crowd is surging in the special stores, it is very easy for the light fitting fitting shade to show some gaps. Sometimes the problem that the female customers are most worried about is inevitable. The reporter interviewed a customer who had just come out of the fitting room. She said, "be sure to pull up the curtain yourself, and if the curtain is moving, you must speak out loud." although the sale discount is very tempting, the environment of the fitting room is really inaccessible.

Question: the fitting room transforms into a little black house.

In the 3 floor only half off special store of a department store in West Beijing, the reporter tried on a special sale item with a price of 799 yuan, though it could be understood that the fitting rooms of the special store were generally relatively simple. Neither mirrors nor lights were normal. But when the reporters pulled the curtain on the fitting room, it found that it was like a black house with black hands and black fingers. Although there are stools and leather shoes in the fitting room, this temporary fitting room is really inconvenient because there is no light.

Question: the clothes rack is used as a hanger in the fitting room.

Reporters visited a lot of shopping malls selling field was surprised to find that there is no hook in the fitting room of the special store, most businesses use HANGER HANGERS to serve as a simple hook. In the special store on the ground floor of Jun Tai Department store, the reporter tried on a 99 yuan special dress. In this simple fitting room, the reporter found that the hanger hanger hanged from the curtain could not carry any weight at all. When the reporter hung his schoolbag on the hook, the schoolbag dropped to the ground, and the contents of the schoolbag were scattered on the floor. Customer Lee told reporters: "once, I tried clothes in the special store, and put my schoolbag on the hanger hanger hanger. As a result, the schoolbag dropped to the ground, and the iPad screen in the schoolbag was broken."

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Problem: dressing rooms for people with disabilities are occupied. Supermarket dressing rooms are mostly reduced to sundry rooms.

In the WAL-MART reporters, there were only 7 fitting rooms, the 3 on the left and 4 on the right. But when the reporters tried clothes, the staff in the fitting room showed reporters to the fitting room on the left fitting room. The reporter immediately asked whether the 3 on the right were locked. The staff told reporters that there was something in the fitting room. The reporter looked through the door of the fitting room and found that there were many balloons and sundries in it. In WAL-MART's fitting room, reporters also found that the right hand side entered the middle part, and there was a dressing room with a wheelchair sign on the doorway. Maybe the original intention really embodied the careful and humane nature of the businessman, but now it was occupied by all kinds of stacked objects such as billboards, sundry goods and so on, and became another warehouse in the decoration area.

Problem: short leg stools make people sit unsteadily.

Similarly, on the WAL-MART of Da Wang Road, the reporter chose to try on the clothes in the 3 fitting rooms with the left hand left without the accumulation of debris. But after entering it, it was discovered that the middle fitting room was even full of mirrors and stools, but the 4 legs of the bench had a short leg. Sitting on top of the bench was not stable at all. The first fitting room on the left hand side saw that there was such a problem, but this time it was a bench with two legs missing.

Question: supermarket shopping baskets temporarily serve as hangers.

Reporters in Shuangjing Century Lianhua's fitting room only saw a stool that collapsed quickly, and a temporary supermarket shopping basket beside the stool, which was filled with cluttered clothes hangers. Xiaolan, an outsider who tries clothes on the side, complained to reporters: "Lianhua Supermarket's fitting room is too broken. These messy hangers are placed here. When trying clothes, it is easy to be tied up. There is no special person to clean up."

Interview notes

The big problem in the small fitting room.

"Happy come, satisfied and return." This is the service aim of every shopping mall. The service quality of shopping malls, brands and supermarkets has been improved, and the hygienic quality has been improved. However, the problem of fitting rooms is ignored. In modern commercial society, such seemingly small parts of fitting rooms are just a weakness in the service facilities of the shopping malls. In the eyes of increasingly discerning consumers, the proper handling of small details is one of the powerful signs that can embody the "face" of the mall. As a space for customers to try on clothes, the core function of the fitting room is self-evident, but in fact, many sanitary conditions and service facilities of the fitting rooms are not guaranteed nowadays. This neglected corner has even affected brand sales and brand image. It is suggested that businessmen can really dig out the positive side of the fitting room and provide customers with a private, clean and spacious consumption space.

Stones from other hills

The fitting rooms in Japanese shopping malls will have cleaning personnel regularly cleaning, mirrors, clothes hooks and other necessary facilities. Most of the fitting rooms are covered with carpets. When customers enter the fitting room, they can leave their shoes outside the door. The shop assistants will put the shoes on the top of the shoes for customers to put on shoes.

The fitting rooms in French shopping malls are very large, almost all over 10 square meters, and three sides come to the mirror to show you the effect of the front, side and back. There will be tea tables, sofas and dresser in the fitting room, and a small T stand will also be available in some fitting rooms. There will be a professional tailor who will communicate with you outside the fitting room. If the size of the clothes is not suitable, the tailor will modify it in time.

A brand in the mall often owns six or seven fitting rooms. Even during the rush hour, customers seldom queue up for a long time. There are combs, paper towels, jewellery boxes and other items in the fitting room. Customers can take a number of clothes to try, if there is no suitable, leave the clothes in the fitting room, and the clerks will clean up in time.