Hong Zhaoshe, Chairman Of Qipai Men's Wear: Inherit The National Culture

As chairman of Fujian Qipai Group Co., Ltd., Hong Zhao set up 2 billion of the seven cards from scratch.

Brand wealth has made a brilliant chapter for the good faith management concept of Qipai.

Hong Dong believed that "standing loosely, like wind, sitting like a bell, lying like a bow, like a rainbow" are the best portrayal of men's form beauty in Chinese original culture.

For a long time, Chinese men's clothing, which is dominated by fashion, is destined to usher in a revolution focusing on national culture.

Qipai group firmly believes that "only the nation is the world". As an important strategic move spanning thirty years, the group will take seven cards as its parent brand, and strive to build "Chinese collar" and operate independently as a sub brand.

The main high-end market, and high-end image of the "Chinese collar" store will appear in Shanghai, Beijing and other first tier cities, so as to highlight the charm of Chinese charm to the world.

Hong Zhaoshe, the chairman of Qipai, as a representative of the Chinese national enterprises, has always regarded "the motherland, the society, the public welfare and the society" as the winning foundation for the development of the enterprise.

As the development of national enterprises, it is necessary to keep the social interests and national interests in mind at all times, so we must shoulder the responsibility of "social responsibility".

In 2007, Qipai and the China Fashion Designers Association jointly held the "Chinese collar Cup Fashion China Innovation Design Invitational Tournament". Through the competition, "excavating the national cultural heritage, spreading the fashion Chinese philosophy", and further training professional talents, and excavating new strength for the development of Qipai.

And put forward the cutting-edge national design concept of designers of Qipai banner.

When it comes to Chinese Kungfu, Bruce Lee, the king of Kungfu, is one of the best players in China. Looking for Chinese clothes and looking at it, Jet Li's "seven card" menswear is the classic of.

"Inheriting the Chinese original culture and innovating modern fashion design" is the important concept of seven cards keeping pace with the times, integrating with fashion on the platform with Chinese characteristics, and the brand characteristics of the "Chinese collar", which will be praised by Mr. Sun Zhongshan for the essence of the "Zhongshan suit" and carry forward Everbright.

Nowadays, the Chinese collar products have become the representatives of men's fashion Sinicization.