Bosteng's 12 Years' Access To Russian Market

Entering the Russian clothing market, Chinese manufacturing can be seen everywhere, but there are few Chinese brands that can be heard in Russia's clothing market.

Bosideng and other large

Enterprises in the country to build brands or even spend a lot of money, but in the Russian market has been silent.

Zheng Zhiwei, the head of Boston's Russian branch, has revealed the joys and sorrows of it.

Zheng Zhiwei visited the Russian market in the 90s of last century. He told reporters that the Russian market had just opened up and the competition was far from the domestic market. Chinese clothing was very popular.

But because of the influx of Chinese products, the market is mixed up, and fake and inferior products are everywhere.

"In the 1995 and 1996, only the self-employed can do business in the background, and corporate behavior is impossible."

Until 2000, when Premier Zhu Rongji visited Russia, a well-known Chinese enterprise organized an exhibition in Russia, and Bosideng took part in it.

Zheng Zhiwei told reporters that Bosideng set up a permanent spot in the Moscow friendship mall around 2000, and the branch office was officially opened in Russia.

At that time, Zheng Zhiwei thought that at most 35 years, Bosideng could build up a brand in Moscow, but it turned out that he was wrong.

But before and after 2005, Zheng Zhiwei witnessed a company in Hongkong advertising in accordance with the practice of market operation, in the branding propaganda heavy money, but the final result is a failure, and in the end nothing left.

In October 2007, Bosideng was listed in Hongkong, and it was listed on the market. Bosideng had planned to invest $50 million in the Russian market for its brand. However, after considering it calmly, it decided to give up.

The reason for this is that the Russian government has not resolutely cracked down on the "ash pass". It has always kept a close eye on the fact that enterprises are not willing to compete with the high cost of normal customs clearance and those cheap products that go through "gray pass".

Quietly waiting for the Russian market to mature, Boston first class is 12 years.

So far, Bosideng has sold about 10000000 pieces of down garments in the country every year, but it only does wholesale business in the Russian market every year, and tens of thousands of pieces each year.

In December last year, the World Trade Organization formally approved Russia's application for accession, while the Russian State Duma officially approved the application in July this year.

Zheng Zhiwei said: "Russia's accession to the WTO means that he will eventually act according to international rules.

The opportunity to set up Bosideng brand in Russia is beckoning to us again.

But this opportunity may not come soon enough.

Because a Russian businessman familiar with Russian policy said that according to Russian officials, the WTO has given Russia the longest buffer period of 7 years, and Russia may still need several years to fully fulfill its commitments.

But change is happening.

"The reason for the existence of the Russian market is that there are no big brands here, but not in 2001, and very few now."

A local source explains that this leaves much room for imagination for any brand that wants to come here.

Quite a number of people have gone through the formalities of choosing goods to enter Russia. Some visionary Chinese businessmen who set up stalls in the original big market have already begun to decorate the exhibition hall and set up the branch offices in Russia, though the proportion of these people is still very small.

The central business group also notices this. It invested $420 million to build a park in the suburbs of Moscow, hoping to convene Chinese enterprises interested in doing regular business in the Russian market.

Because this land is exclusively owned by Cheng Tong Group, it will set up a guarantee between the settled enterprises and the Russian government.

With this platform, the safety of Chinese enterprises in Russia will be more secure.

Moreover, the action of Cheng Tong Group also shows that the Chinese government will strongly support enterprises to establish their own brand in Russia. "

Zheng Zhiwei has been exhilarating in his tone. After all, as a pioneer in the brand clothing business, Bosideng has been waiting for 12 years in Russia, and the opportunity is getting closer and closer.