Fashion World: Saint Laurent Chooses Brand New Logo
(Yves Saint Laurent)
Yves Saint Laurent
The brand remolding of the company has been a big explosion in the fashion industry in the past few weeks.
The company has now identified the brand new logo.
British fashion celebrities Katie Grand recently posted on twitter, revealing pictures of Saint Laurent's store signs in New York's Soho district.
The Paris Vogue fashion magazine also published the same interview in its 8 month 2012 Hedi Slimane interview.
Brand identification
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Our website has contacted the Yves Saint Laurent company for this purpose, which confirms that it will be a new advertising logo for the fashion series designed by Hedi Slimane.
The fashion designed by Hedi Slimane will be officially unveiled in Paris in October.
It is reported that the word "Yves" will disappear from the brand name, leaving only three words "Saint Laurent".
The brand new logo comes from the logo of the left bank Saint Laurent fashion series launched by the brand founder in 1966.
The San Lauran flagship store in New York has yet to announce the official opening date.
Since Hedi Slimane was appointed brand design director in March, the store has been idle because he wants to redesign the brand's retail concept.
This is also why the company has announced a number of previously opened shop plans, including new stores in New York, Shanghai and Paris.
But the brand of Yves Saint Laurent will not disappear completely.
The company said it was designed only by Hedi Slimane.
Latest fashion
The series is brand new.
The name of the company and perfume and cosmetics will continue to adopt the full name of Yves Saint Laurent.
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