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    Promoting "Three Modernization" To Revitalize Zhengzhou'S Clothing Industry

    2012/8/1 8:57:00 48

    Textile And GarmentTextile IndustryClothing Brand

    Industrialization is the driving force to promote regional economic development, and the core of the coordinated development of "three harmonization". In the State Council's Guiding Opinions on supporting Henan to speed up the construction of the Central Plains Economic Zone, it is clearly proposed that we should speed up the process of new industrialization, build a modern industrial system, and lead the coordinated development of "three harmonization". Stepping out of a new industrialization road with regional characteristics is the only way to achieve the coordinated development of "three harmonization". It is also a major issue to accelerate the spanformation of the mode of economic development in the Central Plains Economic Zone and the Zhengzhou metropolitan area.


    As one of the four key textile industry bases in Shijiazhuang (Xi'an, Zhengzhou and Wuhan) during the "15" period, Zhengzhou, which is known as the Textile City, and the textile industry that has led Zhengzhou's urban development in the future, has indeed led to many people's thinking. Recently, according to the plan of Zhengzhou industrial economy's "three years doubling five years surpassing" plan, in order to speed up the development of Zhengzhou's textile and garment industry, according to the directive spirit of the National Party's secretary Wu Tianjun, the central government seeking to surpass and the Henan to take the lead, through the study and some information research, discussions with some experts in the industry, and some cases in the investigation and inspection, after a comprehensive analysis, the idea of how to make full use of the existing basic advantages and urban regional advantages to revitalize the Zhengzhou textile and garment industry and promote the coordinated development of "three harmonization" is gradually formed.


    Current situation and advantages --


    Development faces new breakthroughs


    1. textile and garment industry started early. Textile industry is a traditional competitive industry in Zhengzhou, which started earlier and has a strong industrial foundation. In recent years, with the high attention of the municipal Party committee and the municipal government, the textile industry of Zhengzhou has accelerated the relocation and spanformation of large state-owned textile enterprises, and successfully introduced a group of strategic partners. Through the relocation of different places, cotton spindles have reached about 1300000 spindles and more than 7000 new modern looms have been built. In speeding up the construction of Zhengzhou metropolitan area in Central Plains Economic Zone and promoting the coordinated development of "three harmonization", Zhengzhou has scientifically positioned the development of the textile and garment industry, formulated the Zhengzhou textile and garment industry development plan, and promulgated Zhengzhou's opinions on further accelerating the development of textile clothing industry, set up a leading group, set up special funds, and classified the clothing industry as one of the seven key industries to accelerate development, and vigorously promoted the development of the textile and garment industry.


    2. the development momentum of garment industry is huge. Although the development of Zhengzhou's garment industry is only a few decades, its development momentum is swift and violent. By the end of 2011, there were more than 2000 brands of garment manufacturers, 92 of them and 350 thousand of them, including 50 thousand people in the textile industry, 100 thousand in garment production and processing enterprises, and 200 thousand in garment circulation. The clothing companies in the city sell 200 million pairs of women's trousers annually, accounting for 50% of the market share of the same products in the country, with an annual output of nearly 100 million men's trousers, and become one of the six largest men's trousers production bases in China. Brand clothing manufacturers realized sales income of 28 billion yuan, completed the industrial added value of 6 billion 500 million yuan, ranking first in the province, and ranked six in the six provincial capitals of central China after Wuhan (30 billion yuan). M·SUYA, Yali Da, Tai Ke Si, Sen Sen, ESEY, five clouds, nlun, deyston, gororis, happy house ten independent brands annual output exceeds a million pieces, initially formed Zhengzhou Textile Industrial Park, Xinmi Qu Liang Clothing Industrial Park and 27 garment processing center three textile and clothing professional park. 27 districts and Xingyang successfully declared "27 women's trousers famous cities" and "undertake the garment industry spanfer base". Luo Meng group, Bosideng Xinmi base, Strait dress and so on, a number of large scale, high investment and product competitive projects have settled in Zhengzhou.


    3. "Yu Pai dress" has created a brand. At present, there are nearly 1000 brands of clothing in Zhengzhou. M·SUYA, Ya Li Da, Sen Sen and Tai Ke Si have won the well-known trademarks in China. 20 enterprises in Zhengzhou have been awarded the title of Henan famous brand, and the sense of brand creation has been enhanced obviously. The production of trousers industry in Zhengzhou has changed from "OEM" to "self created brand" and then to "create brand". Zhengzhou trousers industry has been approaching the leading level in China in terms of design concept, style innovation, fabric selection, production technology, marketing and brand building. The garment industry in Zhengzhou, especially the production of women's trousers, has developed rapidly. The women's trousers were only sold in the north of the Yellow River 9 years ago. At present, the national market has been blooming fully and become the "gold lettered signboard" of the trousers industry in China. "Chinese women's pants watching Zhengzhou" has been well deserved, and has further established the status of "Chinese trousers industry production base" and "Yu Pai dress" in the whole country.


    4. the influence of clothing circulation is strong. Relying on good location advantages and taking the railway station business circle as the center, Zhengzhou has sprung up a large number of wholesale clothing markets such as silver based trading city, and garment trade has become increasingly prosperous. It has become an important clothing distribution center in the whole country and the largest clothing trade center in the Midwest of China. According to incomplete statistics, almost all the major clothing brands in the country have entered the Zhengzhou market, and more than 30 famous international clothing brands have established offices and marketing outlets in Zhengzhou. The Zhengzhou Railway Station business district is based on several major clothing stores, such as silver based trading city and World Trade mall. It absorbs radiation from north to Beijing, Shenyang, Harbin, South to Wuhan, Chongqing, Kunming, east to Shanghai, Hangzhou, Changshu, West to Taiyuan, Taiyuan and Taiyuan. Taking Zhengzhou as the center, the 6 hour delivery radius can radiate 360 million people's market, and 12 hours can radiate the market of 790 million people.


    Judging from the current situation, the growth of Zhengzhou's garment industry is accelerating. It has become an important driving force for Zhengzhou's economic growth. It is an active force with potential advantages and characteristics in the construction of Zhengzhou metropolitan area. The potential of creating the "Chinese pants industry capital" is huge, and the development of Zhengzhou's garment industry is facing new breakthroughs.


    Bottlenecks and problems --


    Industry lacks new vitality


    Objectively speaking, although the speed, scale and quality of Zhengzhou's textile and garment industry have taken a big step forward, there still exist bottlenecks restricting development.


    1. small enterprises have little effect on economic growth. By the end of 2011, although there were more than 2000 garment production and processing enterprises in Zhengzhou, there were only 92 Enterprises above designated size. Almost all the textile and garment enterprises in the city are small and medium-sized enterprises with hundreds of thousands of yuan and several million yuan, and only 3 of them exceed 100 million yuan, and the annual sales revenue of the largest garment enterprises is only 200 million yuan. The scale of clothing enterprises is generally small, accounting for less than 2% of the city's above scale industries, and has little effect on the economic growth.


    2. low grade products, lack of well-known brands. The overall level of clothing in Zhengzhou is not high. Despite the large number of men's trousers and trousers, the middle and low grade products account for a large proportion, the added value of products is low, and the raw materials processing accounts for a large proportion. The number of women's trousers with a high reputation is only 2 to 6 yuan. There are thousands of registered trademarks in Zhengzhou's clothing enterprises, and only 5 enterprises have won the national well-known trademarks, and 20 famous trademarks in Henan. Although "Chinese women's pants look at Zhengzhou" has gradually entered the heart of the people, there are not many famous brand products in the country, but there are not many enterprises in the field of OEM. The product positioning is not clear, the product homogenization is serious, most of which are sold in the wholesale market and self run and chain store, but it is hard to see in the local and foreign shopping malls.


    The 3. industry chain is irrational and the product structure is single. At present, the development trend of several large state-owned textile enterprises has changed, but the cotton cloth and garments can not be effectively butted. The raw materials needed for clothing are mainly from Jiangsu and Zhejiang provinces. The scale of dyeing and finishing is relatively small, and there is no large-scale washing plant in Zhengzhou, forming a short board of the industrial chain. The R & D design links lack of original design, the foundation of the accessories zipper links is relatively weak, and product development and media publicity are not enough. In Zhengzhou, trousers are the main product category, but because of the incomplete matching of clothing, color and brand, the brand value is hard to be improved. Judging from the sustainable development of Zhengzhou's clothing industry, the unity of product categories will restrict the development of Zhengzhou's garment industry.


    4., enterprises lack talent and lack of R & D capability. Many garment enterprises in Zhengzhou have heavy production, light design, heavy imitation and light research and development, blindly imitate simply, have poor brand concept and weak brand awareness, and have few new products developed, which can not keep pace with market changes and consumers' pursuit of fashion. Compared with similar products, the textile and garment industry in Zhengzhou has low technology content, and the design and research team is seriously inadequate. The value of clothing lies in the brand, embodied in the wisdom and design concept of the designer. The shortage of design talents, the lag of product development and the short life cycle are the weakness and fatal weakness of Zhengzhou's clothing industry.


    5. development is constrained and the environment needs improvement. The clothing trade in Zhengzhou is dominated by a dozen large clothing stores around the railway station. The clothing business circle near the railway station has 267 clothing logistics enterprises, more than 30 thousand merchants, 150 thousand employees, annual turnover of 100 billion yuan, annual throughput capacity of 1 billion (sets), daily average traffic volume of 20 thousand vehicles, electric vehicles, bicycles daily traffic volume of 40 thousand vehicles, the average daily passenger volume of nearly 1 million 300 thousand people, affected by traffic jams, small venues, fire safety and other factors, the development of clothing enterprises are greatly constrained by the development space. {page_break}


    Reference and Reflection --


    Looking at the whole country and looking ahead


    (1) main characteristics and status


    1., the scale of enterprises is strong. In 2010, Ningbo's textile industry scale enterprises (including textiles, clothing and chemical fiber) 2015, with an average production value of more than 49 million yuan, and the average profit margin of enterprises is 7%. By the end of 2011, Jiaxing had 1048 Textile Enterprises above Designated Size, accounting for 28.7% of the total number of Enterprises above Designated Size, and realized 79 billion 200 million yuan of industrial gross output, accounting for 14% of the total industrial output of the whole city. Among them, 6 enterprises had sales revenue of more than ten billion in 2011, and the garment industry owned 294 Enterprises above Designated Size, achieving 30 billion 400 million yuan of industrial sales value, accounting for 5.4% of the city's above scale industries. By the end of 2011, Changshou City had 178 garment enterprises above Designated Size, accounting for 12.3% of the industrial enterprises above Designated Size, and completed 37 billion 720 million yuan of industrial output value, accounting for 11.5% of the industrial output value above scale.


    The 2. industry has a fast growth rate and a high profit rate. Ningbo's total output value of textile industry increased 12.91% from 2006 to 2010. In 2010, the total industrial output value was 120 billion 600 million yuan and sales revenue was 116 billion 100 million yuan. The gross industrial output value of textile industry, clothing industry and chemical fiber industry accounted for 6.67%, 2.91% and 1.76% of the total value of the city respectively. The total profit accounted for 6.86%, 3.43% and 1.18% of the total industrial profits of the city respectively, and the employed persons accounted for 23.24% of the total number of employed persons in the whole city. According to statistics, the number of textile enterprises increased from 4100 to 5882 at the end of 2004 (the first national average time) to the end of 2008 (the second national average time), an increase of 43.46%, an increase of 23.9 percentage points from the national textile industry, and the growth of the main business income from 34 billion 186 million yuan in 2004 to 70 billion 193 million yuan in 2008, an increase of 105.3%. The total profit increased from 1 billion 48 million yuan in 2004 to 6 billion 734 million yuan in 2008, an increase of 542.6%, which is 237 percentage points higher than that of the whole country.


    3. brand advantage has obvious influence. Ningbo has implemented the textile and clothing brand development strategy, has strong brand awareness, brand construction is well known throughout the country, the brand strategy has achieved remarkable results, and the brand influence has been continuously improved. The city has more than 20 famous Chinese brands and 3000 registered trademarks. Some regions have actively explored the brand building of industrial clusters in the region, registered collective trademarks, and expanded the influence of industrial clusters. At present, the clothing and apparel industry in Changshu has 16 famous brands in China and well-known trademarks in China. Bosideng down jacket has won the title of "China world famous brand" and won the Chinese industrial award. The brand effect has been continuously highlighted. In 2011, the output value exceeded 18 billion yuan, and the down jacket has been ahead of the country for 16 consecutive years. There are 9 Chinese famous brands such as Xue Zhong Fei, Meng LAN, 4 famous Chinese trademarks, such as Zhou Yan, and 70% of their own brands. The clothing industry in Jiaxing has 2 Chinese famous brand goods, 16 enterprises have the title of well-known trademark in China, 10 famous brand products in Zhejiang, and 18 famous trademarks in Zhejiang. The textile industry of Jiaxing has 2 industrial bases named by the China Textile Association, 10 of the famous textile towns in China and 1 of the famous Chinese export garment manufacturing cities. Chong Fu town, Tongxiang, known as a famous fur town in China, has enhanced the sense of brand creation, guided enterprises to actively carry out trademark registration activities, and built their own brand and brand of Chong Fu fur. At present, Chong Fu fur industry has more than 100 registered trademarks, including 2 well-known trademarks in China, 2 famous brand enterprises in China, 1 famous trademarks in Zhejiang, 1 leather eco leather enterprises in China, 2 Chinese leather logo enterprises, and 9 Chinese leather label enterprises.


    4. mature market and well-developed professional market. Known as the "clothing capital" of Changshu clothing city, in 2011, the market turnover amounted to about 80000000000 yuan. Changshu clothing city is famous for its products and business. It has more than 40 professional markets and more than 2.5 shops. It has more than 5000 domestic and foreign clothing brands. It has been named "China leisure clothing city" and has become an incubator and information port for Changshu's apparel and apparel industry. At present, Jiaxing has 7 specialized textile markets and 1 headquarters economy. Various specialized market management centers, financial centers, quality inspection centers, intermediaries, information centers, business centers, exhibition centers, freight centers, distribution centers, sales agents, promotion centers and other functions in one. Chong Fu's fur leather world (finished product market) covers an area of 15 thousand square meters, and has 646 shops. It integrates product display, finished products trading, sample ordering, design training, business negotiation and other functions. It is a high-grade, high-grade fur fur clothing, clothing and products wholesale and retail fur market. As an international fur trade and exhibition platform, in 2011, Chong Fu fur world received about 596 thousand and 500 business trips, with a turnover of 3 billion 418 million yuan. Hangzhou China Sijiqing clothing trade center covers 5000 acres, is one of the largest clothing and garment trading centers in the country. It is known as "the first street of Chinese clothing". It is divided into clothing trading area and warehousing logistics area, which includes information publishing, display trading, warehousing and logistics. The annual turnover is about 40000000000 yuan.


    The 5. industry is clustered. The new characteristics and trends of Wuhan's textile and clothing industry deserve our attention: first, rely on the development of "1+8" city circle from a single decentralized operation to a cluster oriented development. The large textile and garment industry cluster centered on Wuhan has jumped rapidly, and the competitiveness of regional textile and clothing has increased significantly. Two, we should actively undertake the gradient spanfer of the industrial chain, move our eastern design and marketing concepts, and extend the R & D and marketing links to the East. Three, products are developed in batch processing and OEM production to brand individuation, and begin to move from "regional brand" to "high-end brand". Four is the development of enterprises from single labor intensive to capital and technology intensive centered on brand culture, design and technology.


    (two) main experience and Enlightenment


    1. government guidance and support is the foundation for the development of textile and garment industry. Without the strong support and guidance of the government, it is very difficult to make an excellent and stronger industry in a region. The women's clothing industry in Hangzhou is famous for its development as the pillar industry and the dominant industry in the city. It has become the "capital of women's clothing" and "silk capital" today. It is closely linked with the strong promotion of the government. In the past more than 10 years, the Hangzhou municipal Party committee and the municipal government have always attached importance to the development of the garment industry. Not only have they issued specific planning and implementation proposals with specific and operational features, but also continuously enriched the leading group's strength. The party secretary has served as the leader of the Hangzhou silk and women's wear development leading group, strengthened leadership, vigorously promoted the implementation of the plan, and continued to carry out various activities. Hangzhou city once held the annual "Hangzhou silk and women's clothing development conference" on the whole scale, with a summary, commendation, mobilization and arrangement. Hangzhou silk and women's wear Development Leading Group Office regularly studies new situations and new problems in the industry, and promotes the implementation of the annual work goals, and plans major events such as brand promotion, competition awards and so on. Changshou City has made a series of policies and measures to support the development of the garment industry. It has made policy support for the equipment investment, technological innovation and brand creation of garment enterprises. According to statistics, in recent three years, a total of more than 230 enterprises in Changshou City have been supported by policy funds, including 53 discount projects for equipment investment. In order to encourage the technological spanformation of garment enterprises, in 2009, the discount rate of equipment investment projects for garment enterprises was specifically increased by 10% on the basis of original interest rates, which provided strong support for promoting the technological innovation of garment enterprises.


    2. the concept of cultural creativity is the soul of the development of garment industry. The combination of clothing and fashion creative industry is the development trend of the garment industry. Innovation and brand management are the vitality of the garment industry. The extension of garment industry to fashion and creative industry is the main trend of the development of garment industry at present. Specific performance: first, the traditional clothing industry has injected new fashion and cultural connotation into the creative industry, the urban industry and the modern service industry; the two is to combine the garment industry with the urban development, and to raise the overall image of the producing area by holding fashion festivals and costume culture festivals; the three is brand oriented, encouraging and supporting the original brand building, and enhancing the influence of the products and the place of origin through the operation of product brand and regional brand.


    3. personnel training mechanism is fundamental to the development of garment industry. Fashion design is a kind of inventions integrated with fashion, culture and creativity. There is no high quality fashion designer. In order to cultivate talents of fashion designers, Hangzhou has implemented the talent reserve and training plan since 2007. It plans to spend 4 million yuan in a total of 40 million yuan a year for 10 years, and 6 designers who won the gold, silver and bronze awards will be awarded the full scholarship of Hangzhou municipal government through the selection of top ten fashion designers. The organizing committee will be sent to foreign first-class design institutes for further study according to their different characteristics and language proficiency. It can be envisaged that with the implementation of this plan, Hangzhou will surely become a gathering place for fashion designers in the next few years. The development of Hangzhou's garment industry will have boundless potential.


    4. perfecting the market system is a necessary condition for strengthening the garment industry. The terminal consumption area, which is located downstream of the apparel industry chain, is in the high-end value chain of the apparel industry. The perfect modern professional market system can not only enhance the influence and ability to shoot, but also become an important place for ending the apparel industry chain and realizing the high added value of the garment industry. The establishment of the professional market in Jiaxing effectively guided the subdivision of production, supply and marketing of industrial enterprises, reduced the operation cost of the industry, greatly enhanced the visibility and influence of Jiaxing, and attracted a large number of tourists from home and abroad to Jiaxing. The seven professional markets realized about 100 billion yuan in 2009, which enriched the local economy and enriched the lives of the people. The fashionable women's wear street in Hangzhou has become a window to show women's wear in Hangzhou and expand the market for women's wear. The Sijiqing clothing characteristic block and the China Textile Information Center, known as the first street of China's clothing, have become a demonstration center for information release, exhibition and exhibition, tourism shopping, and silk and women's wear.


    Location and coordinates --


    Establishing new goals for development


    1., scientific orientation and development. Zhengzhou's "textile and garment industry development plan" and "three years doubling five years surpass" plan put forward: to build Zhengzhou into the largest trousers industry production base in China, the modern Central Plains textile and Garment City, the famous textile and garment production base and trade center of the whole country, and the sales revenue of the brand clothing industry in the whole city reached 120 billion yuan by the end of 2016. This is a good opportunity to revitalize Zhengzhou's garment industry, promote the coordinated development of "three", seek new breakthroughs and achieve a new leap forward. {page_break}


    2., coordinate the implementation of coordinates. In accordance with the directive spirit of Wu Tianjun, Secretary of the Party committee, to accomplish the mission of looking for coordinates in the whole country, seeking the spancendence in the middle and carrying out the task of Henan, the textile and garment industry of Zhengzhou should reinvigorate its momentum and earnestly study and learn from Hangzhou's good experience, while paying attention to the development of Wuhan's garment industry. In the past two years, Wuhan has attached great importance to the introduction of preferential policies to encourage the development of textile and garment industry. Taking Wuhan city circle as an important place to undertake the gradient spanfer, the government invested 40 billion yuan in planning and constructing 200 key projects in the garment industrial park, and promoted the upgrading of textile and garment industry in Wuhan city circle. In 2011, the total industrial output value of textile and garment enterprises above designated size increased by 35% over the same period last year, and realized industrial investment of 3 billion 830 million yuan, an increase of 154.73% over the same period of 2011. With the completion and application of a large number of projects and the implementation of strong government support policies, the competitive advantage of Wuhan's clothing industry in the central region is worthy of our attention and research.


    3. ensure that new goals are achieved. Based on the "Chinese women's pants to see Zhengzhou", based on the advantages of the present, strengthen the competitive advantage of trousers in the national market, adopt the combination of government promotion, market guidance and leading enterprises, to promote the textile and garment enterprises to become bigger and stronger, forming the plate effect, expanding the industrial clusters, shaping the regional brand of Zhengzhou trousers industry, guiding the Zhengzhou textile and garment enterprises to achieve industrial spanformation and upgrading of products with regional brands, and enhancing the added value of Zhengzhou's textile and garment products with the influence of regional brands, thus promoting the development of Zhengzhou's textile and garment industry, and achieving the goal of "three years doubling five years surpassing".


    Recommendations and measures -


    Striving to achieve a new leap forward


    1., strengthen leadership and improve work measures. We should strengthen the leadership of the textile and garment industry, and adjust and enrich the leading group of Zhengzhou textile and clothing industry. We should attach importance to the role of the clothing association and the chamber of Commerce, and take charge of the leaders of the Zhengzhou clothing association and the clothing trade association to enter the leading group and take part in the research on the major issues of the garment industry. The leading group office should improve its working mechanism and be responsible for the overall planning and construction of China's "trousers industry capital" activities: first, to revise and improve the "Zhengzhou textile and garment industry development plan"; two, to accelerate the implementation of some major projects in the plan; three, to coordinate the major issues in the development of clothing industry, to strengthen the support for brands and exhibitions; four, to timely and accurately understand and grasp the development and overall development trend of garment enterprises and industries, do a good job in basic data statistical analysis, provide reliable basis for correct decision-making; and five, improve the extended production chain. According to the standards of specialization and differentiation, based on the current leading products trousers, extending the industrial chain, realizing the docking of textile and clothing; six, increasing the construction of dyeing and finishing links such as water washing, building a large-scale washing plant, opening up the industrial chain, launching the "link" brand one by one, forming the overall advantage through beads, and seven, strengthening the use and management of government support funds, focusing on the building of famous brand, the construction of talents and the construction of infrastructure.


    2. seize the opportunity to undertake industrial spanfer. The pace of industrial spanfer and layout optimization of China's textile and garment industry is speeding up, and the focus of textile and garment industry will shift to the central and western regions. We should make full use of the unique geographical advantages and convenient spanportation advantages of Zhengzhou's Chengdong, West and south through the north and south. Based on the current industrial advantages, we should increase investment and attract foreign investment. We should encourage businessmen to promote business and enhance the effectiveness of attracting foreign investment. We will actively undertake industrial spanfer and attract domestic brands with strong influence, high value-added products and broad market prospects to enter Zhengzhou, thus promoting the upgrading and scale of Zhengzhou's clothing industry.


    3. build famous brand and implement brand drive. After more than 10 years of development and accumulation, both the output and the influence of Zhengzhou trousers industry have reached a certain level and are in the stage of ready to climb. Now the key is how to scale up the scale, enhance the brand's influence and improve the value of the products. At present, we should build brand and implement brand strategy as an important way to promote the development of Zhengzhou garment industry. One is to cultivate famous brand leaders. Efforts should be made to cultivate leading brand enterprises with leading brands and leading brands, encourage large-scale enterprises to invest more in brand cultivation, do a good job in advertising, select a number of brands with strong strength to support them, and constantly enhance brand effect; and two, enlarge brand effect. The use of OEM, brand monopoly, chain operation, coordination and other ways to spanform the brand advantage into scale advantage, industrial advantage, market advantage and competitive advantage, at the same time, play the role of brand radiation, deepen joint integration and expand matching cooperation; three, pay attention to the development of fashion. Rely on creative design and brand marketing, enhance product reputation, guide fashion trends and expand industrial influence; four, pay attention to the promotion of regional brands. Actively organizing brand enterprises to take part in influential exhibitions, exhibitions and exhibitions in China, take advantage of existing industrial characteristics, take "Chinese women's pants to see Zhengzhou" as an opportunity to increase publicity and promotion efforts, further expand the influence and reputation of Zhengzhou's clothing regional brands, and start the whole brand.


    4., build a professional market and improve the business environment. In view of the congested traffic, crowded shops and crowded and messy environment in Zhengzhou Railway Station, and drawing on the experience of Wuhan Hanzheng Street garment wholesale market, a high quality design and high quality comprehensive business park in the central garment technology industry of China has been developed between the Third Ring Road and the Fourth Ring Road in Zhengzhou. The existing market is mainly based on retail operation and convenience to the public. The comprehensive business park is mainly based on clothing display, new product launch and wholesale. It provides a higher level development platform for the large and urgent garment enterprises in the business circle to attract the world and the famous brands in Zhengzhou, and ease the traffic congestion in Zhengzhou Railway Station.


    5. speed up the training of qualified personnel and make good preparations for talents. First, continue to carry out the ten major cities in Zhengzhou. Clothing brand "Appraisal activities" and "evaluation of top ten fashion designers in Zhengzhou", adjust and enrich the contents of evaluation, encourage excellent designers to set up design centers, register personal brands, set up creative clothing industry, cultivate more clothing brands, famous enterprises and famous teachers, and promote the rapid development of Zhengzhou's clothing industry. Two is to guide enterprises to attach importance to talents, attach importance to design, attach importance to R & D, and enhance the overall level, upper class and upper level of Zhengzhou's garment industry. Three is to encourage enterprises to hire international top designers to guide the design, encourage graduates of clothing colleges to go to textile and garment enterprises to start businesses. Four is to join hands with colleges and universities to carry out professional training of clothing professionals. Five is to adhere to the realization of the "four points", that is, to close to life as the basis, to achieve the perfect combination of fashion and tradition; to improve quality as the direction, to achieve technology and art two wheel drive; to market oriented, to achieve mutual support between quality and the public; to brand as the guide, to achieve the development of industries and products, so as to improve the overall quality and level of Zhengzhou's clothing designers. Six, we should actively build a platform for the introduction of intelligence, establish a restraint and incentive mechanism, and create a good atmosphere for retaining talents, gathering talents and developing talents.

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