Dream CHIC Is Not Enough To Realize The Dream Of A Powerful Country

Predicament needs more optimism.

The export market is sluggish due to the weak market in Europe and the United States, and the domestic market growth is slowing down.

Domestic and foreign spreads continue to widen, inventory, labor, raw materials and other costs rise rapidly, small and micro enterprises financing difficulties lead to the development of enterprises is difficult, shopping malls and other channels of chronic diseases leading to rising clothing prices, enterprise pformation and upgrading brings innovation difficulties, coupled with the increased cost of land use, all kinds of difficulties have made enterprises feel bad in 2012.

But there are also many optimistic people who say that risks exist at all times, depending on how you deal with them.

It is very simple to say, but it is quite difficult for enterprises to do so.

How to innovate, how to expand channels, how to enhance brand awareness, how to make consumers loyal to the brand and how to integrate product design with international practice? Perhaps in the minds of more entrepreneurs, there are still thousands of doubts about the management and development of enterprises. To solve these problems, it is difficult for individual enterprises or entrepreneurs to achieve them. They need more platforms and more experts to help.

Not long ago, the China Textile Industry Federation issued the "2011~2020", announces recent major development goals, and points out that it is necessary to actively create new advantages of international cooperation and competition in the four fields of scientific and technological progress, independent brand, sustainable development and talent team, so as to enhance the core competitiveness of the industry.

In the new era, we are committed to further enhancing endogenous motivation to adapt to all kinds of new changes and challenges.

We will strive to achieve the goal of building a strong textile nation in the world by 2020. "

Building a strong country of textile and clothing is the dream of all textile and apparel people.

But under such severe conditions, achieving such a dream requires more efforts not only by industry and enterprises, but also by a more important, more well-known and effective platform.

Obviously, in China's clothing circles, China's international clothing and Accessories Fair (CHIC) is the best platform.

CHIC, who is about to celebrate his 21 birthday, has his own dream. By 2020, he will become a global service oriented business exhibition with global leading, high cohesion and the most service value.

To realize the dream of a powerful nation, CHIC needs to "strength".

Looking back over the past 20 years, CHIC, which has grown through many difficulties, is not disappointing.

After 20 years of development, CHIC has grown into the best platform for brand promotion, market development, innovation display, fashion publishing, wealth creation, resource sharing and international exchange. It also has the energy field of fashion, art, commerce, technology, entertainment, music and creativity.

In recent years, especially in recent years, the exhibition area of 100 thousand square meters, more than 100 thousand professional spectators, more than 20 countries and regions exhibitors and more than 1000 brands participated in it, and laid the CHIC as the most influential and influential brand of clothing and fashion exhibition in Asia.

As a collection of industry perspectives and trends, CHIC2013 again conveys its voice to the industry.

At the CHIC2013 media Symposium recently held, the organizers announced the theme of "CHIC2013" for the first time.

It is not experience, nor encouragement, but emphasis on strength and strength.

Such simple two words have condensed the hope of China Garment Association for the tight encirclement of enterprises in 2012 and 2013, and persisted in eliminating all difficulties and solving problems together.

"Originally considered whether to" encourage ", but always feel that" encouragement "strength is not enough, must have" power ".

Because China's garment industry is facing a series of new risks and challenges in the world and in 2012, it is necessary to "make efforts". At this time, Chinese clothing brands need to further enhance endogenous motivation, enhance core competitiveness, create development advantages, and face and adapt to all kinds of new changes and challenges.

The CHIC2013 organizers explained the meaning of "Li Lian" and stressed the extension of "Li Lian".

"According to the requirements of the" framework for building a strong textile power "(2011~2020), CHIC will provide value-added services to the participants by building up the comprehensive quality of the exhibition, building new advantages for self development, and ultimately achieving sustainable growth and development.

The industry also needs to calm down and make efforts.

"Some people used to think that China is a giant in the East, but the giant is weak but not strong.

If China wants to be strong, it must have strong muscles. This muscle is the strength of Chinese enterprises, the strength of China's economy, and the need to sharpen and strength in the process of becoming stronger.

The head of the sponsor said frankly that the concept of "Lian Lian" is not only the hope of "CHIC refining", but also the hope that the clothing enterprises in today's harsh environment can "calm down" and "strength".

"Now the market competition is very fierce, and many enterprises are expanding rapidly in pursuit of profits, which makes the foundation of the development of enterprises not strong. Such business philosophy and consequences will make the enterprise get immediate benefits, but it is not conducive to its long-term and sustainable development."

Since the financial crisis in 2009, many enterprises have begun to understand that "weather is uncertain" is the norm. In such an environment, the most important thing for enterprises to do is to get rid of impetuosity and see if there is room for innovation so as to promote the development of the brand by pformation and upgrading.

Therefore, CHIC2013 positioning the theme "Li Lian" is the hope that enterprises and even the entire industry can face risks and challenges, enhance core competitiveness, and expand from outward expansion to inward practice.

On the way leading to textile and garment power, China's garment industry is progressing day by day, becoming an important part of the world textile and apparel industry chain with the image and status of "industrial power".

But at this time, the slow pace of global economic recovery has made Chinese garment enterprises on the "strong power journey" feel the pressure.

Therefore, China clothing association and CHIC exhibition will jointly help Chinese garment enterprises to face these difficulties together, solve problems and get rid of pressure.

CHIC, which is growing side by side with China's garment industry, has always been a loyal partner of many brands. After entering the third ten year development process, it will eventually serve the brand enterprises with a friendly participation experience, huge business functions and influence, and forge the core competitiveness of the brand together to meet the challenges and win a win-win situation, just like the slogan of CHIC2013: between you and me, together with expectation and common efforts.