Survey Of Clothing Sales In Shanghai In The First Half Of This Year

The Shanghai clothing industry association network information regular statistical report shows that in.6 month, the total sales of clothing categories of ten major shopping malls in Shanghai were 878 thousand, 71 thousand less than last month, 7.4% lower than the previous month, an increase of 30 thousand over the same period, an increase of 3.5% over the same period last year.

In June, clothing category goods sold 304 million yuan, a decrease of 61 million 540 thousand yuan compared with July, a decrease of 16.8% compared with the same month, and sales increased 3.8% over the same period last year.

The average selling price this month was 346.2 yuan / piece, a decrease of 10.2% compared to the same period, an increase of 0.2% over the same period.

From the June Shanghai Apparel Industry Association's network information clothing sales situation, the inflation pressure in the garment industry is gradually shrinking and shifting, and the clothing sales market has entered the stage of relative readjustment of regional production and "clustered" sales structure.

1-6 months, Shanghai

The association's network information ten shopping malls, clothing dealers crystal total sales of 5 million 904 thousand, down 368 thousand pieces, down 5.9% compared with the same period last year; sales of clothing category goods 2 billion 857 million yuan, down 23 million yuan, down 0.8% compared to the same period last year; the average selling price was 483.9 yuan / piece, an increase of 5.4% over the same period.

Sales volume decreased in South China, affecting sales volume by 370 million yuan, which was used for the change of commodity structure and the average selling price. The sales volume increased by 347 million yuan and the total two items decreased by 23 million yuan.

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Women's fashion "Lingzhi" is still strong.

In 1-6 months, 2 million 258 thousand sets of women's fashion sales in Shanghai were reduced by 400 thousand units, representing a decrease of 1.8% over the same period last year. The sales volume reached 1 billion 134 million yuan, up 2.4% over the same period last year. The average selling price was 502.2 yuan / piece set, and the average sales price increased 4.2% over the same period.

Among them, the reduction of sales volume and the structural change of some high-end sales affect the reduction of sales volume by 127 million 520 thousand yuan. The sales revenue increased by 153 million 690 thousand yuan due to the change in parity sales price and the variety of sales structure, and the total sales of two increased by 26 million 170 thousand yuan.

Sales accounted for 39.7% of the total clothing sales revenue.

In June, in the ranking of women's fashion sales, VERO MODA returned to the first place in sales this month, with sales of 2 million 664 thousand yuan, an increase of 13.2%, an average selling price of 358 yuan / piece, a decrease of 14.4%.

Orpheo has second sales rankings, sales of 2 million 557 thousand yuan, a decrease of 35.6%, the average selling price is 2720 yuan / piece, a decrease of 24.4%.

ONLY returned to third place in the sales list. Sales this month amounted to 2 million 446 thousand yuan, an increase of 8.3%. The average selling price this month was 373 yuan / piece, with a decrease of 7.2%.

ESPRIT sales of 2 million 248 thousand yuan, an increase of 15.2%, the ranking fourth, the average selling price of 310 yuan / piece, a decrease of 2.8%.

Men's casual wear, European and American leisure brands are selling well.

In 1-6 months, the sales of men's casual wear in Shanghai were 441 thousand / pieces, down 69 thousand from the same period last year, down 13.5% from the same period last year. The sales amount reached 293 million yuan, down 1.9% compared to the same period last year, and the average selling price was 664.1 yuan / piece set, an increase of 13.4% over the same period.

Among them, the sales volume decreased by 69 thousand yuan due to a decrease of 71 million 300 thousand yuan, and sales revenue increased by 65 million 610 thousand yuan due to the increase in parity sales price and the variety of sales structure. The total sales of two items affected sales volume by 5 million 690 thousand yuan.

Sales accounted for 10.3% of the total clothing sales revenue.

In June, for the first time, the sales of men's casual wear and gold were 2 million 7 thousand yuan, and the average selling price was 370 yuan / piece.

Tommy Hilfiger was second in the rankings this month, selling 1 million 761 thousand yuan this month. Its growth rate was 5.6%, the average selling price was 1331 yuan / piece, and the growth rate was 6%.

LACOSTE won third of the rankings this month.

Sales volume was 1 million 52 thousand yuan, an increase of 5.O%, an average sales price of 925 yuan / piece, a decrease of 15.1%.

JACKJONES month sales of 925 thousand yuan, a decline of 4.5%., the average sales price of 277 yuan / piece, a decrease of 15.3%, the fourth ranking of sales.

ESPRIT sales of 855 thousand yuan, an increase of l8.9%, the average selling price of 334, no, pieces, a decrease of 16.3%, this month left behind sales ranking fifth.

Men's suit is 2800 yuan and the price is welcome.

In 1-6 months, the sales of men's formal wear in Shanghai were 211 thousand, down 38 thousand from the same period last year, down 15.3% from the same period last year, and the sales amount was 270 million yuan, down 10.2% compared with the same period last year. The average selling price was 1283.6 yuan / piece set, an increase of 61% over the same period.

Among them, the reduction of sales volume directly affects the reduction of sales by 37 million 520 thousand yuan. The sales revenue increased by 6 million 880 thousand yuan due to the increase in parity sales price and the variety of sales structure, and the total sales of the two increased by 30 million 640 thousand yuan.

Sales accounted for 9.4% of the total clothing sales revenue.

In June, the sales of men's formal clothes were ranked 1 million 927 thousand in the sales list. The monthly sales volume of MontBlanc was 9.6% yuan, which was the first place in the sales list. The average selling price was 2890 yuan / piece, which increased by 10.1%.

Zegna sales of 1 million 503 thousand yuan this month, a 6.5% decline in the month, ranking second in sales, the average selling price this month is 2879 yuan / piece, a decrease of 10.6%.

Dunhill achieved sales of 1 million 419 thousand yuan, a decrease of 25.6%, the average selling price was 2761 yuan / piece sets, the growth rate was 10.4%, down from the top of the list to third place this month.

ARMANI.co sales volume was 1 million 297 thousand yuan, a decrease of 4.1%, the average selling price was 25i8 yuan / set, the ratio fell by 20%, rising from fifth last month to fourth in this month's ranking.

HUCO BOSS sales amounted to 1 million 247 thousand yuan, a decrease of 22.2% compared with the same month, with an average selling price of 1886 yuan / piece set, a decrease of 2.3%. from the top fourth to fifth of the month's sales list.