How Many Costumes Can Be Displayed In One Pole To Make Sales The Best?

The price of the main products is 800 yuan ~3000 yuan, and the length of the side hanging rods of the shop is 120 centimeters. The company has given a standard number of display items: 12 pieces of ~15 in autumn and winter, 15 pieces in spring and summer, ~18, which has been adjusted according to this standard, and found that the number is not correct. It has not been any problem. Until the first two years of the newly decorated shop, the brand has launched a new image. The length of the side hanging rod is no longer 120 centimeters. It is completely segmented according to the shop area. There are various lengths of 80 centimeters, 90 centimeters, 110 centimeters, 120 centimeters, 130 centimeters, 130 centimeters, and 130 centimeters. The customer positioning of a brand of women's clothing is 28 years old, ~45 years old.

In view of this situation, the company is prepared to set different standards for display numbers for different sizes, for example, how many pieces of the 80 centimeters will be placed in spring and summer, how many pieces will be put in autumn and winter, how many pieces will be placed in the spring and summer in 110 centimeters, and how many pieces will be placed in autumn and winter.

At this time, a shopkeeper asked, "how can we see whether the cargo rod is 130 centimeters or 140 centimeters?"

Since this is unreasonable, what better way is there?

[problem diagnosis]

The brand used the length of the bar to set up the number of display, and when the length of the rod was diversified, it was not applicable. In view of this situation, I taught the manager a way to do so:

1. find a 120 cm side stick in the store.

2. find out 15 clothes hanging on the top. (the previous standard is 15 pieces of ~18 in spring and summer, 12 pieces in autumn and winter ~15, take the middle number).

3. measure the distance between two pieces of goods, about 8 centimeters.

4. the left hand is held in the middle of the distance, just the distance from a fist, that is, the width of the four fingers' roots. I call it the distance between one punch or four fingers.

5. all the other side rods with different lengths need only to hold a few times with the left hand so that they can almost see the approximate distance.

No matter what the length of the side hanging rod is, it's not a problem.

This method has been used very well by the store manager.

Later, a master Chen questioned the method. She said, "my hands are small, and the width of the four fingers is not 8 centimeters. The shops must have people who are similar to me. Do they have different numbers of hands?"

Good question.

I measured a lot of people's four fingers width, found that the largest number is about 8 cm, and this Chen's hands are indeed smaller, four fingers width is only 7.2 cm, we calculate the value of 7 centimeters smaller, each dress is 1 centimeters, 15 pieces of 15 centimeters, 15 centimeters is equivalent to the spacing of two clothes, then she hands out is 17 pieces, more than the average person more than the average number, more pieces of the problem is there is no problem.

So as long as you are an adult, regardless of whether your hands are bigger or smaller, you can use your hands to measure the difference between 1 pieces of ~2, which are within reasonable limits.

[Fu Fu Zhao]

"The distance between one punch" or "the width of the four fingers" is applicable to this brand. Similar brands are also applicable. Compared with those with lower positioning, the "three fingers width" or "two fingers width" can be applied to the brand, while the more high-end brands will be thinner.

Customers look at the price level of a brand, not every time they look at the tag. The density of the store side can be seen. The denser the hanging is, the cheaper it is. You can see that the clothing area in the supermarket is known. On the contrary, the thinner the hanging is, the more expensive the luxury clothing is.

Many domestic brands, clearly priced, are not very cheap, but they are displayed very closely. Many customers take up the tag to see why it is so expensive. The reason is that they have attracted customers who are not in the same position. This brand belongs to the product price, and the product value is not up. So the density of side hanging is very Guan Jian.