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    Mei Bang'S Deputy General Cheng Wei Hung Resigned: It'S Hard To Say.

    2012/8/3 10:18:00 11

    American ApparelPositioningClothing Industry

      

    Smith Barney

    002269.SZ, on the 27 night, announced that Mr. Cheng Weixiong had asked for his resignation as a vice president for personal reasons, and he would no longer be in office after his resignation.


    This reporter has learned that Cheng Weixiong, vice president of Mei Bang dress, has been the executive vice president of ME&CITY brand since March 2010. In February 28th of this year, he became a vice president of Shanghai garment Investment Co., Ltd., which was divorced from M&C business.


    The M&B store mode of American bond clothing was mainly carried out by Cheng Weixiong for many years and was widely promoted and successful in the whole country. However, on the new brand M&C, the location of the store was not clear, but the store mode was blocked.

    Since Cheng Weixiong took the lead in March 2010, he has put forward a channel strategy for the wholesale of single, male, female and child shops.


    The M&C brand was launched in the second half of 2008, and the brand sales in 2009 were less than 400 million yuan.

    During Cheng Weixiong's tenure, M&C brand tax sales increased from 690 million yuan in 2010 to 990 million yuan, and the growth rate was remarkable.

    As of the end of 2011, the brand already owned 629 shops, a net increase of 355, of which ME&CITY kids brand stores 246, a net increase of 145.


    Tang Shuangshuang, an analyst with Huachang securities and textile and garment industry, said that the M&C brand of independent accounting is a big probability event this year.

    Zhou Chengjian, chairman of the American Apparel, told reporters that he is still working hard.


    Cheng Weixiong served as general manager and regional sales director (North District) of Chongqing, Chengdu, Guangzhou, Xi'an and Tianjin sales company.

    For this departure, Cheng Weixiong claims to be "hard to say and sad," but for both sides he is "helpless". "After all, he has been running for 13 years in the United States, and there is no end to the banquet. The boss (Zhou Chengjian) is also suffering."


    For future plans, Cheng Weixiong claims to be "resting at home now, reflecting on his future career development."

    Garment industry

    We cannot exclude opportunities to cooperate with the US state. "


    At present, the M&C brand business is directly responsible by Zhou Chengjian. "Now is still looking for candidates," Zhou Chengjian told reporters that he had a good relationship with Cheng Weixiong and was a good brother in private, but Cheng's resignation was also a personal choice of mutual respect. "After a year and a half, it is entirely possible for the company to cooperate with Cheng Weixiong again."


    As for the company's performance this year, Zhou Chengjian said, compared with the past, "the company has entered a healthy and healthy development track this year, whether in inventory or other aspects," (performance) is very good.


    The first quarter of 2012

    revenue

    It was 2 billion 640 million yuan, an increase of 27.2% over the same period, and a net profit of 237 million yuan, an increase of 17% over the same period last year.

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