"Pediatrics" Implies "Big Market"

The twelfth CBME pregnancy baby show was held at the Shanghai New International Expo Center on July 18th ~20. The leading consumer of domestic infant and child products industry -- the golden hair Rabbi maternal and child products Limited by Share Ltd, led its three major private brands to high-profile exhibitions.

The CBME pregnancy baby show has been successfully held for the 11 time. It is known as the carnival of the global business of the pregnancy baby industry. The exhibition is committed to providing trade opportunities, industry information and e-commerce services for the global pregnancy baby enterprises and brands. It is a global platform for the development of baby pregnancy enterprises and brand channels, investment promotion and brand promotion.

With the surge of investment in the industry of pregnant and infant children, the exhibition area has reached 115 thousand square meters, exhibiting as many as 1200 exhibitors and displaying 1900 brands of pregnant babies, attracting nearly 90 thousand professional spectators and high-quality buyers from 80 countries and regions in the world.

The infant consumer goods industry, dubbed "Pediatrics", is an attractive prospect. Because of its huge development space, "Pediatrics" implies "big market".

According to the study of China's population and Family Planning Commission, the annual birth rate in China is about 20 million. The highest birth rate is around 2016. The peak population is 2028, when China will usher in the fifth round of baby boom. China's infant and infant products industry will have a bull market that has lasted for about 20 years.

Moreover, the infant consumer goods industry is different from other industries, and belongs to the whole product line industry.

Besides, the market prospect of other baby products is broader.

In particular, these newborns were mostly parents in the late 70s and post 1980s. They had higher educational level and income level, stronger purchasing power, and a relatively new consumption concept.

Most of these young parents are single children. At present, the family structure of 4: 2: 1 is the dominant family structure in the city, so that the "two generation" generation is theoretically possessed of the disposable wealth accumulated by at least two generations.

The crowd who pays for the two generation of consumption is huge. It is a "very 6+1" combination, that is to say, 1 people buy 6 people to rush to pay the bill.

This is undoubtedly a joyful situation for the infant and young children's consumer goods industry.

According to relevant information, China has become the largest consumer country of baby products after the United States. In the future, the baby industry will increase by 5 years. It is estimated that the scale of the market will reach 3 trillion yuan in 5 years.

The infant and young children's consumer goods industry will usher in the golden age of rapid growth. Whether the pregnant and infant enterprises can keep pace with the development of the industry and grasp the industry market opportunities will become the key to winning the competition.

Consumer goods for infants and young children

Mainly for 0~3 years old infants and pregnant women to provide life in the "eat, wear, use, play" consumer goods.

In recent 20 years, blonde Rabbi women and baby products company has focused on the design, development, production and sale of two kinds of high-end infant and young consumer goods, such as "wear" and "use". The main products include clothing and household products for infants and young children, and bedding, feeding, bathroom, washing and so on.

Currently, it owns three major brands: Rabbi, ILOVEBABY next generation and babby rabbi.

The "Rabbi" brand mainly focuses on Italian style and natural color. It focuses on creating high-grade and high-end infant products, mainly in green and khaki clothing, cotton and daily necessities. "ILOVEBABY next generation" brand advocates.

The seafaring style is mainly made of brightly colored middle grade infant clothing and cotton products; "babby Rabbi" brand pushes infant care products.

Since its establishment, blonde has been sticking to the spirit of professionalism to improve the quality of cotton and daily necessities for infants and young children.

Ramming the foundation with quality products, the main brand of blonde Rabbi has become the leading consumer brand in China, and has fully developed the development model of "high-end qualification = good reputation and competitive strength".

The golden hair Rabbi women and baby products company, as one of the earliest enterprises engaged in the design, development, production and sale of infant clothing, cotton products and daily necessities, has been the focus of the invitation to CBME baby pregnancy exhibition.

This is the debut of the 2012 CBME children's birthday club. Golden hair Rabbi aims to develop a good brand introduction around brand culture and product positioning and enhance brand awareness.