Can Chinese Market Retain Korean Tide?

The fashion trend always starts from Guangdong, not only because it is close to Hong Kong and Macao, but it can get the most popular elements closest to the international fashion at the first time. Its pportation and the smooth flow of information have made geographical advantages no longer be proud of Cantonese twenty or thirty years ago. Cantonese, who are at the forefront of fashion and always brave the trend of fashion, dare to be the first to eat crab style.

Nowadays, we can not find out who is the first to bring Korean fashion into China. Nor can we find out who first brought the trend of Korea into Guangzhou's clothing trade circle. But what we can see is that nowadays, quite a few of the major clothing markets in Guangzhou are building a clothing professional market featuring Korean pop elements as the core feature, and hope to take advantage of this as a breakthrough and walk ahead of other markets in the increasingly fierce market competition.

But Korean clothing is Korean clothing after all. If you want to take root in the professional market of Guangzhou, it is not an overnight job.

"Everyone wants to play the" Korean city "brand in his own market, but few are really successful.

Bu Xiaoqiang, general manager of Guangzhou red cotton international fashion city, told the clothing Times reporter.

Not everyone can do "Korean pie dress".

Perhaps it is because they belong to Asia, and the body of Korean is not much different from that of Chinese people, and their aesthetic and cultural details are more or less related to China. This is a very important point in Korean clothing which is different from European and American costumes. It is precisely this point that, today, people are tired of European and American styles, and more or less hope to get a closer fashion to their neighbors.

As an integral part of the development of Chinese clothing, the clothing market has also become the first stop for the "Korean pie" garment to enter China. It is also more willing to get a new profit growth point from the "Korean pie" clothing market.

So both of them chime in with each other. All kinds of Han Guocheng, Korean street, and Korean village have sprung up everywhere in the major clothing market.

"As a competitive red cotton international fashion city in the clothing market, if we want to get the first opportunity in the fierce competition, the hardware of the market is only one factor. If we want to make a decisive victory, we should have its own operating characteristics besides hardware facilities."

Bu Xiaoqiang said.

It is precisely because of this consideration that a few years ago, the red cotton international fashion city launched close ties and cooperation with the Korean clothing industry, and made the seven layer of the red cotton fashion city as the base of the Korean clothing brand.

However, the "Korean style" clothing and clothing specialty

Does "love at first sight" really smooth "blossom and bear fruit"? Bu Xiaoqiang gives a negative answer.

"European clothing is classic, Japan and South Korea's clothing is fashionable, or that Europe is strong, and Japan and South Korea are idols. As young people, they are very fond of chasing fashion and chasing idols. This is also a big reason why Korean stars and Korean clothing are very popular in recent years."

Bu Xiaoqiang said, "before, in several professional markets around the red cotton international fashion city, and many other clothing trade circles in Guangzhou, there were many" Korean fashion "flags. Some were called" Korean city ", some were called" Korean Village ", but most of them were halfway down, and only the cotton tree finally insisted on coming down, and doing the wind smoothly.

That is to say, it is not arbitrary that anyone who wants to build the concept of "Korean pie" can succeed.

"Han faction" rooted in the root to overcome "acclimatized"

"Han faction" is not China after all. Even if it is love at first sight, there will be "acclimatization".

Bu Xiaoqiang said, "although South Korea and China have a certain historical origin and many similar cultural details, but as one of the" four Asian dragons "in Korea, there are many different ideas in our management. In the early days, the style of design did not necessarily cater to the consumption habits of the Chinese people.

Indeed, as Bu Xiaoqiang said, in the seven layers of "Korean level" in the red cotton international fashion city, the clothing Times reporter deeply felt that the overall style of Korean clothing is quite different from the domestic brands in other markets, and even Korean brand shop style is quite different from many domestic brands.

Running in the same market as a clothing market, entering the seven floor of the red cotton international fashion city, which is gathered by Korean brands, will make you feel as if you have entered another fashion space. In this new space, we can see the commonness of Korean brands and also see their unique individuality.

"Korean brands here have a common character, that is, the trend and the brand.

But there are differences between them. That is to say, the decoration styles of each shop are different. No matter the image of the overall store, or the details of some corner shops, they have their own styles in the same fashion and fashion.

Here, we can not see the layout of those thousands of people in the traditional wholesale market, which is also consistent with the changing brand characteristics of Korean brands.

Bu Xiaoqiang said.

It is also the pattern of the red cotton international fashion city, which has both commonalities and characteristics, which gives the "Han style" clothing the most suitable temperature and soil for the exotic species.

According to Bu Xiaoqiang, the "Korean layer" built by the red cotton international fashion city successfully adhered to and succeeded, not only because of the standardization of kapok management, but also to the more detailed market services, and more importantly, it was overcome by Korean cotton brands and the "acclimatization" of Koreans in China in various ways.

Whether it is Korean or Korean brand, it is inevitable to come to China to do business and make brand.

To this end, we provide specialized Korean plation for Korean brands in Hong Kong to solve their communication problems in business.

Bu Xiaoqiang said, "secondly, we introduced South Korean managers in the market to take charge of the daily operation and management of the" Korean layer "in the red cotton international fashion city, thus avoiding all kinds of barriers in the exchange of work, enabling all communication and management work to proceed smoothly, not only stabilizing Korean brands' confidence in kapok, but also laying a solid foundation for the steady development of Korean brands in the market.

It is precisely because of closer proximity to the brand management mode that Korean brands begin in the red cotton international.

The city took root and sprouted and developed gradually.

According to Bu Xiaoqiang, from the very beginning, the seven floor of the red cotton international fashion city, to the two level now, is Korea's fashion brand.

The Korean brand has gradually entered the market and has brought more popularity to the whole market. At present, the brand area of Korean brand has exceeded ten thousand square meters.

In Bu Xiaoqiang's view, whether it is the clothing market or other commercial real estate projects, if it only depends on the size and decoration, it will not be a long-term healthy development of the market, nor will it form its own core competitiveness in the fierce competition. Even if it is introduced into the "Korean clothing" such a viable project, it will eventually die out because of "acclimatized".