Exploring The Road Of Chinese Silk Revival

China silk It is an ancient industry in the textile industry. The silk with 7000 years of civilization is the gem of China's textile industry. At the same time, she is also a promising industry. Whether it is the gift of foreign dignitaries or the silk newspaper carried by Shenzhou spaceship, it represents the "symbol" of Chinese textile. The 10 year after 11th Five-Year is only a short piece of the history of Chinese silk. Now, she is facing the revival of "breaking the cocoon".

The era of silk Renaissance has arrived.

In May this year, representatives from 16 provinces and cities in Zhejiang, Jiangsu, Sichuan, Guangxi, Shandong, Guangdong, Anhui and Chongqing from the main silk producing areas of China gathered in Guangxi to participate in the Symposium on cocoon production and marketing. The conference analyzed the economic operation of China's cocoon and silk industry in 2011. A group of data on silk export is quite intriguing. Data show that in 2011, China's silk products, silk and satin Exit The number declined 13.94% and 20.72% respectively compared with the same period last year, but export of silk garments and products showed an upward trend, up 7.5% from the same period last year. In terms of silk production, raw silk output and spun silk yield increased little, but the yield of silk was increased by 19.32% over the same period last year, reaching 20 million 460 thousand. Through these data, we can roughly outline the development track of China's silk industry in the past 10 years: the export and production of traditional silk and semi finished products have been decreasing, but the silk terminal products such as clothing and silk quilts have increased considerably.

Yang Yongyuan, President of the China Silk Association, believes that Chinese silk is reviving. He said that after completing the mission of earning foreign exchange for the country, with the improvement of people's living standards, the consumption of silk began to return in recent years. In this sense, Chinese silk is beginning to enter a "Renaissance era" with higher level and consumption of silk end products.

How can silk revival go?

Silk products are greatly influenced by raw materials and seasons. The fluctuation of production is more common. Silk is also a traditional export product of China, mainly exported to the United States, Italy, the United Kingdom, India, Japan and China's Hongkong. market Consumer demand is obvious. "Sneezing in European and American markets, Chinese silk will catch a cold." After the financial crisis, the sluggish demand in the international market has a direct impact on China's silk export. Exchange rate fluctuations, rising costs, and reverse price of cocoon silk are the factors that cause the decline in the efficiency of Chinese enterprises. How to break the cocoon and rebirth of silk and get rid of the low level and get rid of the uncertain factors in the international and domestic market has become a topic of continuous exploration for the industry and enterprises.

In China Silk industry During the continuous thinking and practice of the association, some domestic silk production enterprises took the lead in "testing water", and through product upgrading and mechanism transformation, the silk production and sales channels were expanded to achieve remarkable results. Huang Zhihua, general manager of Shenzhen Liangzi company and his wife Liang Zi, may be the first to discover the value of Xiangyun yarn. 13 years ago, the couple discovered a pile of fragrant gauze in an old warehouse. Xiangyun gauze is also called Canton silk. Because the material is genuine silk, the processing technology is taken from natural (sun exposure, herbal Chinese herbal medicine, colchus juice dyeing, hand-made), this 20s and 30s fashionable clothing material that is very expensive in the last century, is now back to people's vision. Liangzi company relies on strong design, R & D team, cooperate with research institutes, change the Xiangyun gauze only black situation, and develop colored colored gauze products. Natural and colorful gauze gauze has become synonymous with high-end fashion products for a time, and the ancient fragrant gauze has developed its youthful vitality. At present, Liang Zi digs nearly 200 thousand meters of Xiangyun yarn fabrics every year, and has more than 400 chain stores nationwide.

Huzhou Silk Road Group is one of the earliest enterprises to realize industrial transformation in China's silk industry. Since the shift from east to west and the establishment of raw material bases in Guangxi, the Silk Road Group has targeted the development of high-grade silk home textiles. Ling Lanfang, chairman of the company, told reporters that the development strategy of the enterprise is mainly based on three aspects: brand silk, technology silk and cultural silk. On the brand side, the high-grade silk household textile products developed by the company have already entered the high-grade commercial buildings in Beijing, Shanghai and Hangzhou. Our national silk products have already competed with the international luxury goods. "At present, 420 thousand beds of silk floss sold have been complained to zero." Ling Lanfang said. The high added value of silk is also reflected in science and technology. At present, the Silk Road Group has made bold explorations in the development of silk products in various fields. "We make use of the biological characteristics of silk to develop new silk products such as medical surgical scarf, women's sanitary napkin, baby diaper and so on." Ling Lanfang added. The reporter learned that many collections of gifts on the China Pavilion in World Expo, Shanghai in 2010 were silk gifts from the silk road company. In particular, the silk newspaper "the nine Collector's edition of Chinese enterprise", which was designed by the company, carried the Shenzhou nine spacecraft to space, which contributed to the promotion of Chinese silk culture. {page_break}

The hard power of silk revival is technology and fashion.

People often get entangled in silk industry. On the one hand, she is indeed a proud spot in China's textile industry, but on the other hand, all of her brilliance seems to belong to history. China's silk production accounts for 75% of the global market, but most of the products exported to China are raw cocoons and rough processed raw silk, which are located in the middle and lower reaches of the whole industrial chain. Overall, as the "raw material exporting countries" and the big processing powers in the international silk market, the international competitiveness and competitiveness of Chinese silk brands are not strong enough.

To restore silk's status as "soft gold" and realize the dream of a powerful silk power depends on science and technology. fashion It has become the consensus of the industry that "hard power" is supported by the way of brand. Why can silk clothing in Italy be sold at such a high price? Apart from its brand, none of these silk fabric quality, flower type, process method, international top designer design, and Brand Company recommended packaging. Many of our silk companies are not yet able to do so. Therefore, exploring an innovative traditional silk road, letting silk "walk into the homes of the people and walk into Paris and New York" is a difficult problem before the silk industry in China.

In the past 10 years, there has been a lot of active practitioners in the industry. It has adhered to the way of "silk industry" characterized by "company + base + farmer + brand + market + culture". Through continuous accumulation and improvement, Chinese silk has gradually found a road suitable for its own development in the past 10 years.

At the time of the 2012 London Olympic torch relay, a Chinese evening fashion silk dress show delighted the world audience. 20 sets of clothing representing Chinese elements, 5 sets are made of silk dress. They are top quality silk products, designed by famous international fashion designers, with their bright, white, Ying Ying, smooth, natural color and elegant fashion of silk garments, conquering the world audience. We believe that the road of Chinese silk revival will be wider and wider.