Changshu Tianhong Clothing City Is Booming In The Off-Season.

2011 rainbow clothing On the basis of opening up channels for communication and cooperation between the upstream and downstream industries, the city has achieved the goal of attracting investment and horizontal vertical management.

In 2012, Tianhong focused its attention on the overall deepening of the management service level, and synchronized with the overall upgrading of investment promotion. The shopping mall environment, quality service and market-oriented operation made the Tianhong clothing city's fame and reputation increase day by day, and became the benchmark of the market's successful operation.

In Tianhong, there is a saying: "the source of all management services comes from serving customers at the same time, strict demands on customers, so that buyers from all over the country can feel free to wholesale and gather more buyers in Tianhong." A "tube" has also become an important magic weapon for Tianhong clothing city. "Management" is not only "management" but also "management".

The management team of Tianhong Garment City attaches great importance to the effective management and service coordination between the three parties, including merchants, purchasers and customers, and strengthens the relationship between the three parties. "Excellent service and meticulous management". Through strict basic management work, we should cultivate professional business and establish a wholesaling and wholesaling atmosphere.

Tianhong clothing city has formulated a detailed Convention on market management, and has adopted a complete set of rules and regulations to restrict the norms of wholesale market managers and operators.

From "three have management", that is, "people have goods, have brand" to "attendance management", "salesperson every day two one", "merchant scale, product mix structure", "pay attention to shop image, guide shop decoration two times", "public order, fire protection facilities and facilities system perfect" and so on, which involve very basic management work at all levels. In addition, sign a treaty of good faith management and management with merchants to promote the integrity operation of rainbow merchants. Regular inspections should be carried out to enhance the rectification and publicity for some problems in the inspection, and implement the long term important strategy of exchanging goods and low price wholesale as rainbow.

On the other hand, under the premise of strong sales, stable customers and increasing popularity, investment promotion has become one of the most important tasks of 2012.

First of all, we need to make further adjustments in the investment standards, focusing on the introduction of self operated brands, the general agents at the provincial level and the well-known brands that match the floor status. Such as: "honey", "Korean coffee cool", "arrogant", "thousand show Mei Hong", "Siya Duoduo", Korean "Po La Po" and a number of other business products style, wholesale price, suitable age, place of origin and so on, are all good customers in line with the business requirements of Tianhong 2012. Secondly, the requirements of new merchants' decoration investment, design level, pavement area, qualification and experience should be clearer and higher. Merchants are encouraged to shift their business focus to Tianhong clothing city.

Now, 26 brands including "Fu Ji" and "Tang Dynasty" have removed other shops and transferred their headquarters to Tianhong. "Fu Ji" also successfully hosted the first autumn and winter new product conference in Tianhong after its relocation here.

Helping businesses make profits is the key.

"Planted phoenix tree, attracting Phoenix." But "phoenix" is not just used to "maintain" the facade. When customers come to Tianhong, they hope to bring business prosperity to Tianhong. To help businesses improve their profitability and help businesses expand the supply chain of textile and apparel specialized market is the key to keeping pace with the times and building their core soft power. Therefore, helping merchants to build wholesale channels has become a top priority for Tianhong to help merchants manage things well.

To this end, in 2010 and 2011, the wholesale and retail customer information base was established on the basis of relevant customer resources accumulated through market expansion. First, the development department provides information for buyers from all over Jiangsu, and merchants choose information for different regions, formats and styles, and send merchants advertisements and activities through mailing directly to buyers in various places, so as to facilitate purchasers to accurately and timely understand the product information of merchants. Second, mobile short message group service: for the promotion activities, business opening, celebration and ordering meeting of merchants, the short message group is sent to target customers; third, aiming at the difficulty of meeting buyers and market merchants, Jian Litian rainbow wholesale wholesale QQ group provides an exchange platform for customers, and sets up special customer service online to answer questions.

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To establish a membership system for different customers, cultivate a large number of loyal customers who are loyal to Tianhong, VIP exclusive preferential policies, and regular floor purchase guides and brochures that are regularly launched on a quarterly basis, while firmly locking down the wholesale resources of the lower reaches, providing convenience for merchants to send messages and messages accurately.

In the past two years, Tianhong has insisted on convening the brand investment meeting regularly, inviting the intention buyers from all over the country to carry out on-site docking with the rainbow merchants, and adjusting it to 1 times a month in the near future, so that the customers know more about the target customers, the preparation of the docking meeting is more sufficient, the quality of the invited customers is guaranteed, and the turnover rate has also been greatly improved.

Tianhong garment city has formed long-term alliance and cooperation relationship with the clothing market in various regions of Jiangsu. It has introduced the women's clothing buyers from all alliance markets to the one-stop wholesale of Tianhong, and has reached long-term friendly supply and demand cooperation with a number of alliance markets. Tianhong clothing city is also actively working with all parts of the country to purchase the shuttle bus in Changshu Garment City, attracting the purchase of shuttle buses with various favorable policies, and actively expanding to Tianhong's special line procurement shuttle bus.

Since taking over in 2010, the management of Tianhong garment city has carried out a strong publicity and promotion of the high-density and high input to the rainbow market. It has been working together with influential publishing channels such as newspapers, media, radio media and outdoor advertisements to make the popularity and reputation of Tianhong clothing city widely praised. It is reported that before 2013, the outdoor advertising of Tianhong will cover the bustling streets of all counties and cities in Jiangsu, and all dimensional and three-dimensional propaganda will create a rainbow.

Hang Chang women's clothing, "one in a hundred" agent Zhang said, "our Changshu rainbow agent has always been ranked first among all the agents. Three years of" one in a hundred "and rainbow grew together, from obscurity to stand out in Hangzhou women's clothing. Some customers expressed their feelings at the time of the interview: they had never met such a management company for many years in the market, and they really tried to find ways for their customers to do business.