Bosideng: Opening The Flagship Store In London By The Olympic "Dongfeng"

Are there any Chinese brands that can attract the attention of the world at the 2012 London Olympics? This time, China.

"Bosideng" did it.

One day before the opening of the Olympic Games, the SOUTH MOLTON STREET in the west end of London was launched, and the flagship store in Boston was opened and operated in a grand way to show the biggest Chinese in the world. Morton

The operator's "China Fashion Debut" (China Fashion debut).

Exquisite and elegant clothing and Chinese and Western decorations attract tourists from all over the world.

The British Isles also compete to report that this is the first time that Chinese clothing brands have opened flagship stores in London, and Chinese high-end brands have begun to identify themselves locally.

Some commentaries said that on this day, the smart Chinese succeeded in "beheading" the most prosperous business circle in England, and made London its home.

BUILDINGONLONDON2012 (taking London 2012 Olympic Games as a turning point) - the rise of Chinese brands against the trend, the international Bosideng passed the confidence to the global consumers, and also gave the world brand operators a classic lesson.

Obviously, this is a carefully chosen opening date.

In order to take the lead, Bosideng paid huge sums of money and prepared for more than a year.

According to the introduction, Bosteng, founded in 1976, is China's largest brand down garment manufacturer. It has won the domestic market champion for 17 years and has the only "China world famous brand product" in the clothing industry.

The company has registered "Bosideng" trademark in 68 countries and regions of the world, and based on overseas financing and intelligence, expanding international influence and marketing, products successfully entered Japan, the United States, Canada, Russia, Switzerland, Britain and other countries.

In June last year, Bosideng spent 20 million 50 thousand pounds to buy the property located at 28 Morton Street South, and set up a four seasons flagship store including men's wear and down garments, and set up the European headquarters of the company.

After a year of renovation and renovation, the property has been built into a seven storey building. The unique and innovative "giant wheel" style is very attractive in many brand shops around the world, and has become a landmark building.

Among them, more than 400 square meters are the flagship stores of Bosteng men's wear and down coats, while the upper office buildings are turned into Boston's European headquarters.

This shows that Bosideng's vision is not only in London, but also in the UK.

Bosteng is the first one to open flagship stores and European headquarters in the UK. This is also a typical example of Chinese brands' strong going out in the gloom of the global financial crisis.

Gao Dekang, chairman and President of Bosideng International Holdings Limited, said: "in the strategic planning of Bosideng, four seasons, multi branding and internationalization are the three pillars.

As a leading brand in the industry, Bosideng dares to embark on the stage of international competition, using high-end brand image, high quality products and large scale retail terminals to explore the way of overseas expansion in line with Chinese brands, and accumulate more experience for Chinese brands to go to the world.

He said that Bosideng will build a new business concept marketing system for the global market, and build a strong retail system strategically and strategically.

He stressed that what Boston had done was just the beginning.

I believe that with the steady growth of China's economic strength, more Chinese brands will enter the European and American markets.

According to Zhu Wei, director of Boston British company, Bosideng flagship store and South Morton street in Europe headquarters are the golden section of west end of London.

It is on the famous Oxford commercial street, at the intersection of three streets, and in recent years passenger flow 24 million people subway station, unique location, obvious location advantage, the company will make full use of its advantages to expand the market and brand image promotion.

Moreover, the Mayfair cultural reserve on the street has always been famous for its designer brand.

The British designers of Bosideng are starting from men's clothing, aiming at 25-40 year old middle class men who have taste in life and are willing to try fashion elements without losing their solemn clothes. They have designed a fine men's suit combining Chinese elements with British tradition.

In style, there are both Chinese style down coats and traditional English tail coats and woolen overcoats.

An obvious fact is that the construction of Boston London flagship store has begun the deep integration of Boston with the international fashion trend and British designers.

Bosideng, a more international fan, is embarking on a new course starting from the 2012 Olympic Games.