End Xiaoping: Breaking The Era Of High Cost

The eighteenth China International Chemical fiber conference will be held in Xiaoshan, Zhejiang in September 6th.

At present, how to treat complex and changeable

The situation, how to upgrade and develop the chemical fiber industry in the high cost era, and what are different from the past highlights of this conference, has become a hot topic in the industry.

On the eve of the meeting, our reporter interviewed Duan Xiaoping, President of China Chemical Fiber Industry Association.

Look back

High profit is not an industry normal

Xiaoping believes that China's chemical fiber industry has gone through two stages of development, the first stage is the seller.

Stage.

At this stage, the supply of chemical fiber products is in short supply, so as long as there is a market, there is no need to worry about marketing.

Therefore, enterprises do not have the pressure of energy saving, pformation and upgrading, and independent innovation.

With the expansion of production capacity, the chemical fiber industry has entered the second stage of scale development.

In order to enhance their competitiveness, large-scale development of enterprises has become an inevitable trend.

Hengyi, Rong Sheng, Far East, Hengli, Sheng Hong and a large number of chemical fiber enterprises are the fruits of this stage of development.

On the one hand, scale development has enhanced the competitiveness of enterprises, which has brought about a large number of large enterprises with world competitiveness in China's chemical fiber industry, and improved the textile industry chain. On the other hand, it has also made most of the chemical fiber enterprises earn enough money, sometimes even profiteering.

Xiaoping made special mention that in the first two years, with the rapid growth of domestic chemical fiber demand, the production capacity of chemical fiber has been greatly improved.

Low risk and high return result in high enthusiasm for investment in the market.

It can be seen that the development of chemical fiber industry is irrational in the past two years.

Look at the moment

Rational mentality adapts to the current situation.

Xiaoping believes that the chemical fiber industry has entered the third stage of development - branding development stage.

At this stage, the development of enterprise brand and product brand has become the direction of enterprise development, and regional brand construction has also become the trend of development of the industry.

He suggested that enterprises should increase their brand building while conforming to the development of energy conservation and consumption reduction and independent innovation.

The current economic situation of chemical fiber industry is grim.

From the data of chemical fiber industry, we can see that the total profit of chemical fiber in China decreased by 50.12% over the same period of 1~5 this year.

How to look at the 50.12% figure, Xiaoping believes that first, profits began to decline in the fourth quarter of last year, indicating that the chemical fiber industry began to enter a cyclical adjustment stage.

This is not difficult to find from "looking back".

It is precisely because of irrational investment in the previous two years, and now the capacity is beginning to release a lot. Once demand slows down, there will be a situation of oversupply.

Two, a sharp drop in profits indicates that the industry is returning to rational development.

The huge profits of the previous two years may make bosses think that chemical fiber enterprises should make money like this.

"Now the profit is greatly reduced, the enterprise certainly does not adapt."

Xiaoping suggested that enterprises should adapt themselves to the profit situation of the current industry and adjust their mentality.

In the background of the current situation of chemical fiber industry, it is probably the best answer to Xiaoping's two words.

"The whole economic situation can not be solved by one industry."

At present, the pressure faced by the chemical fiber industry is not only an industry problem, but also a common problem faced by the national macro-economy.

Xiaoping pointed out that the weaker demand in the international market and slower growth in domestic market demand have led to a relative decline in demand for downstream textile products in the domestic textile industry, leading to phase imbalance in upstream fiber production capacity.

"Solving problems can not expect a breakthrough in chemical fiber industry."

Xiaoping warned enterprises to make long-term preparations. At present, we should pay attention to rational investment and control the pace of development.

"The risk of the whole industry can not be borne by an industry."

Global

One of the signs of slowing growth is that prices of various raw materials have dropped, and chemical fiber materials are no exception.

Textile downstream enterprises worry about the loss of chemical fiber prices and bring losses to them. They are too close to pocket money to buy.

To make matters worse, market competition further pushes down the price of chemical fibre.

A large number of chemical fiber inventory leads to the high cost of capital for chemical fiber enterprises. This is the risk of every link in the textile industry chain, which is on the raw materials. The chemical fiber enterprise has become a "big head".

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To this end, in June 25th, the chemical fiber Association organized the major polyester filament production enterprises in China to convene the meeting, and the chairman of each enterprise participated in the meeting to reach a consensus on stabilizing prices.

The effect of this conference was remarkable, and the price trend of polyester filament in the whole country remained stable.

Yang Shibin, President of the knitted Association, expressed his appreciation to the chemical fiber Association for its stability. The reason is that stabilizing the prices of raw materials restored the confidence of the downstream enterprises and facilitating the organization of production.

Xiaoping said that the action of the chemical fiber association is to solve the problem of the whole industry risk borne by an industry, which is beneficial to the operation of the entire textile industry.

How to deal with the current economic situation, Xiaoping pointed out that the chemical fiber industry and enterprises should actively carry out industry self-regulation, stabilize market order, adjust investment decisions, focus on promoting mergers and acquisitions, encourage enterprises to take advantage of the current opportunities, increase R & D investment, strengthen brand building and market promotion, and improve product added value and comprehensive competitiveness.

In the long run

Stage imbalance is hard to conceal.

At present, the contradiction between grain and cotton dispute over land and urban and rural areas is becoming increasingly prominent. Therefore, in the long run, the growth of natural fibers such as cotton is restricted, and the trend of high cotton prices can not be reversed.

Therefore, chemical fiber will continue to gain a larger market share instead of cotton and other natural fibers, and the growth of fiber consumption is mainly supported by the growth of chemical fiber.

Xiaoping pointed out that at present, the capacity of chemical fiber is only a structural surplus and a phased imbalance. For the future development of the textile industry, the chemical fiber industry has a long way to go.

Why is this theme?

The traditional mode needs to be upgraded to consensus.

Annual International

The conference was widely concerned by domestic and foreign trade colleagues.

The theme of this year's conference is "how to achieve sustainable development in the high cost era".

End Xiaoping said, in recent years, chemical fiber enterprises feel the arrival of the high cost era, and the cost advantage has already been lost.

We can clearly feel that the traditional development mode of the chemical fiber industry can not adapt to the high cost condition. The industry urgently needs to find new ways to speed up pformation and upgrading, enhance core competitiveness and achieve sustainable development.

End Xiaoping combined with the current problems facing the industry to talk about two aspects.

On the one hand, the downstream textile industry is facing a severe situation at home and abroad, showing a cautious attitude towards the demand of chemical fiber. Textile enterprises will not easily pay for the price increase of chemical fiber products.

On the other hand, the rapid growth of domestic chemical fiber production capacity has led to more intense competition in the market.

Therefore, the high cost of chemical fiber industry can not smoothly downstream, and the economic efficiency of the industry has dropped sharply.

The meeting focused on "how to achieve sustainable development of the chemical fiber industry in the high cost era". It is particularly necessary to further explore the characteristics of the economic development of the chemical fiber industry and the hot and difficult issues in the industry.

Why Xiaoshan?

Promoting cluster effect and building regional brand

Xiaoshan is one of the most important chemical fiber industrial clusters in China. It has a high reputation and influence in the domestic and world chemical fiber industry. In recent years, the level of technology and equipment and the ability of independent innovation have been continuously improved, forming a competitive advantage of the upstream and downstream integration industry chain, and having obvious advantages close to the textile market.

Xiaoping believes that the holding of China International Chemical fiber conference in Xiaoshan is more conducive to the cluster effect and facilitates the participation of upstream and downstream enterprises and traders.

In addition, the association is promoting the construction of regional brand of chemical fiber. Xiaoshan, as one of them, can enhance its image publicity and enhance its influence in the industry through this conference.

Xiaoping said that the chemical fiber industry is an important pillar industry in Zhejiang province. The holding of this conference will also help the local government to understand the situation of the chemical fiber industry in the whole country and even in the world.

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What are the characteristics?

Standard forum helps to break technical barriers

Each China International Chemical fiber conference will focus on the change of the world chemical fiber industry, and invite experts from the European, American, Japanese and Korean chemical fiber industry associations as well as experts from international renowned consulting institutions to give lectures.

Xiaoping said that this year will further emphasize the important impact of technology and R & D on the development of the industry.

The conference has set up four thematic forums of "functional fiber and textiles", "industrialization and application of new materials and materials", "sustainable development" and "standardization". At the same time, Japan has invited Japanese companies and China's industry technology innovation alliance to represent two enterprises to carry out technical exchanges.

Xiaoping said that at the meeting, Conghua fiber industry "12th Five-Year" development plan requirements, stressed the interaction between upstream and downstream enterprises, focusing on energy conservation, emission reduction, recycling and sustainable development.

Xiaoping made specific mention of the "standardization" forum, which was specially set up at this conference.

He said that in recent years, the development trend of chemical fiber differentiation and functionalization has put forward higher requirements for the quantity and quality of the standard. The existing standard system can not meet the development of the industry.

At the same time, technical barriers to international trade are increasing, among which the standard is a very important technical barrier.

In addition, with the upgrading of the international status of China's chemical fiber industry, the international standardization of chemical fiber began to shift to China. In 2008, China has become a permanent member of the international standardization organization. In 2010, the convener of the chemical fiber related technical committee, the sub Technical Committee and the working group were all undertaken by our country. This means that we have to shoulder more responsibilities for the standardization of international chemical fiber.