Let's See If A Person Can Lead An Industry.

One person can drive one. Industrial Development Maybe a lot of people don't understand. But from the development track of Yiwu cross stitch industry -- the innovative project of high-level talents once combined with the local industry, this huge driving effect can be felt.

On the first day of the first Doctoral Forum organized by the municipal Party committee and other organizations, Guo Zhenrong, general manager of "Lan Yu digital", went on the stage to talk about the topic of "innovation of Yiwu market and talent enterprises". Taking Yiwu cross stitch industry as an example, it expounded the decisive role played by science and technology in promoting the development of industry in Yiwu.

After listening to Dr. Guo Zhenrong's remarks, the leaders of the municipal Party Committee Organization commented: only one celebrity can drive the development of an industry in Yiwu, and the cross stitch embroidery industry in Yiwu has not only promoted the transformation and upgrading of the whole industry, but also promoted the local products to open the international market.

Dr. in Yiwu

Zhejiang Lan Yu Digital Technology Co., Ltd.'s factory area is a bit quiet. We can not hear the roar of machines, nor can we see many busy workers. The working environment here is elegant and comfortable: there are air-conditioners in the computer design rooms and laboratories. Most employees sit in front of the computer and only hear the sound of the mouse.

"We are a high-tech company specializing in the development of special waterborne textile digital printing process. In 70 employees, R & D personnel accounted for the overwhelming majority, and 14 of them were engaged in production. All the staff are from all over the country, and all the young people. " Guo Zhenrong spoke slowly and carefully.

Guo Zhenrong, a Jiangyin native from Jiangsu, graduated from the Chemistry Department of Fudan University in the end of last century, and studied for the master's degree in the Department of polymer science. He also specializes in international law, finance and other majors. In 2005, he received a doctorate from the applied science department of William Marie college in the US, and then worked in Kimberly (USA). He had extensive and deep understanding of the international advanced digital printing technology and commercialized products and their applications.

In 2010, Dr. Yu, who had many international and domestic invention patents for materials preparation and digital printing, resolutely returned to China. "Yiwu", led by his team, founded Zhejiang Lan Yu Digital Technology Co., Ltd., engaged in research on material Nanocrystallization and digital printing process and application plan of special materials.

"Young and promising" is a preliminary impression of Guo Zhenrong. At the age of more than 30, he admitted that he had approached the many cities in the country with scientific and technological achievements, and eventually selected Yiwu as a result of the accumulation of dribs and drabs. When he first arrived in Yiwu, he felt that the people here were low-key, unassuming and steadfast in their work. They were permeated with a humanistic atmosphere that was in line with the world. After contacting with the relevant leaders in Yiwu, they found that their work was pragmatic, communication was smooth and easy to arouse resonance, which made him feel "very steadfast".

With the lofty aspirations of doing a great undertaking, the American doctor finally decided to develop in Yiwu and throw away his arms to prepare for his career.

A bottle of ink makes the industry reshuffle.

Yiwu is the largest cross stitch industrial base in the whole country and even in the world. According to incomplete statistics, the sales volume of cross stitch industry reached 5 billion yuan last year. Speaking of the story of "Lan Yu digital" and the cross stitch industry in Yiwu, Guo Zhenrong has no regrets.

"Due to the slow printing speed, low yield and monotonous products of traditional printers, it can not be widely applied. By the year 2010, Yiwu cross stitch industry has developed to a bottleneck. In addition, customers began to fatigue with traditional cross stitch products, and the development of the cross stitch industry shrank at a rate of 10% to 15% per year. In early 2011, Guo Zhenrong investigated some cross stitch backbone enterprises and trade associations in our city, and began to work together with relevant partners. Finally, we developed a set of "100% precise high-speed printing cross stitch" equipment, technology and consumables.

What is the concept of "100% precise and high-speed printing"? Guo Zhenrong explained that the original cloth of cross stitch is only a drawing, and a pattern needs tens of thousands of needles to be embroidered by hand. This leads to the error of "embroidered mother" after the fatigue of eyesight. Once embroidered, the stitch will be stitch and embroidered again. The "precise digital scanning machine" instead of the early inkjet printer, the cross stitch pattern printed and printed is accurate to every pinhole. "Embroidered Niang" can embroider the work only with the color and lattice of the pattern. After the embroidery is finished, the finished products are washed in the water, and the water soluble pigments painted will be washed away together. In this way, the complexity of cross stitch is greatly reduced. Embroidery is not only easy to make mistakes, but also allows embroidery to embroider a number of embroidered nuns. If it had taken 1 years to embroider a piece of work, it would take more than 1 months.

"The core technology is the special ink for nano crystallization, of which there are more than 60 colors applied to cross stitch." Guo Zhenrong said, "100% precision high-speed printing cross stitch" production technology from last November to the market to January this year, its equipment and ink and related consumables are in short supply.

Because of the accuracy of the cross stitch products welcomed by the market, the sales of cross stitch printed fabrics also surged to 10 million M / month from the original 2 million M / month. During the period, all the mainstream cross stitch manufacturers in our city have completed the upgrading of equipment and technology, and all traditional cross stitch equipment has been withdrawn from the market. Because the cross stitch products produced by the new technology are welcomed by the market, the sales of cross stitch embroidery increased by more than 50% over the same period. The cross stitch market has been reshuffled and Yiwu's cross stitch has increased from 70% to 90%.

Realizing sustainable development of industry

From the development of cross stitch industry in Yiwu, Yiwu private enterprises in transformation and upgrading have more and more understood this sentence: "what is the most precious thing in the development of enterprises? Talent! Cross stitch style change is a temporary solution. Only the power of science and technology can promote the development of the industry."

With the advent of new technology, manufacturers that did not apply new technology in a timely manner were eliminated by the market. The Yiwu cross stitch industry, which originally owned more than 140 production enterprises, has now shrunk to 1/3 of its original value. However, the remaining enterprises have made Yiwu cross stitch occupy more market share in the national market.

"Yiwu's private capital is ample, its industrial foundation is good, and the industrial chain of small commodity manufacturing is mature, which is conducive to the application and rapid popularization of new technologies and technologies. The radiation effect of Yiwu market provides a broad platform for the rapid promotion of new technologies and products suitable for the market. Once new products are welcomed by the market, they can quickly open the market. " Guo Zhenrong said, "however, because Yiwu businessmen have a strong market awareness, once a new product appears, a few days later, similar products will be filled with peers, and the industry will be fierce and disorderly. It also creates such a scenario: after a new technology is invented, it will soon be rotten. This is obviously not conducive to the healthy and sustainable development of Yiwu cross stitch industry. " His wish is to enable everyone to make money and achieve win-win results, not just the providers of new technologies.

Guo Zhenrong believes that a person's strength is limited, and the strength of a team is unlimited. The power of a person to become a reality is ultimately determined by a fair and open social environment. To maximize and sustain new technology output, everyone in the team must have a sense of responsibility. The rapid response, disorderly competition and low profit competition mode of Yiwu market put forward higher requirements for innovative enterprises. Therefore, Guo Zhenrong hopes to play the role of trade associations to speed up the development of Yiwu cross stitch industry standards and standardize product quality. He hoped that the cross stitch industry's technological innovation and industry upgrading could produce "catfish effect" to drive more related industries in Yiwu.

At present, the main manufacturers of cross stitch embroidery in Yiwu, including the leading companies in the cross stitch industry, including precious, beautiful and Qingchun line industries, have begun joint research and development with the Lan Yu company for the next generation of new products. At the same time, the Yiwu scarf Association and the Yiwu underwear Association have also seen business opportunities in the cross stitch product upgrading. They are developing new products for the market jointly with "Lan Yu".