The Cold Market Phenomenon Of China'S Tail Goods Summer Clothing Market Has Been Broken.

Many businesses complain that "sales are off season from June to August every year, and few people buy it."

Consumer pairs

The decrease in demand is the main reason for the industry's indifference.

To cope with the off-season of clothing industry, shopping malls not only took various promotional methods, but also increased advertising investment. Some of them were overjoyed, while others did not catch cold promotions.

Phenomenon: product discount in the season is getting lower and lower.

"Now that summer is almost over, the product discount is a normal phenomenon, but it started clearing up in June, when it should be the peak period of summer sales."

The public told reporters that during the intense summer season, the discount prices of the major shopping malls were lower than that of one brand. Some brands shouted 20 percent off, while another brand shouted 50 percent off. "Anti season clearance can be understood, but why are so many manufacturers making such a big discount on seasonal products?" "last week, the price of the clothing and clothing was reduced by 399 yuan, and now it is 50 percent off, only 200 yuan."

Businessman: clothing was forced to reduce prices in the off-season

The person in charge of a shopping mall said that when the new year and seasonal handover changed season, it was the time when the shopping malls had the largest traffic volume. At that time, the average weekly traffic volume of the shopping mall could reach about 50 thousand, but the volume of passenger traffic in the 6-8 months of the year was plummeted, and the average weekly passenger volume could reach 20 thousand.

The official said that the sales volume of each shopping mall is directly proportional to the sales of clothing. "This data can show that the sales volume of clothing in the off-season should be reduced, and there is no discount, but we can only afford to lose money."

Consumers: frequent discounts make people numb.

Subsequently, the reporter interviewed a number of people randomly, many of them said that they did not like to buy clothes in the anti season season, but they also had a "discount" on the quarterly discount sale, "may day, eleven, 38 women's day, middle-aged celebration..."

Festivals will be discounted, and businesses will create their own festivals without holidays.

XXX told reporters about the common promotion reasons of more than 10 shopping malls. She said that now there were too many discount activities, which made her feel numb or even bored. "Almost every day, the discount is the same as no discount, when does it buy different?"

Business strategy for off-season

Now the hot e-commerce industry has been extended to the field of clothing, allowing you to easily "stock up funds, continue brand value", do not need you to be forced to reduce prices, frequent discounts.

But such professional website is sometimes hard to find, because it is really a contradiction problem if we want to deal with the stock without damaging the value of the brand, but there is one such website. The Chinese tail goods network ranks the top 4000 in the Chinese website, ranking 50 thousand in the world. The sales mode is characterized by large sales volume, one-stop service, which is responsible for the whole process of the whole paction for the seller and seller, and is convenient, safe and quick to complete the whole paction mode.

A large backlog of stock accounts for not only the location of the warehouse, but also the capital, which will affect the purchase of new clothing in autumn and winter.

If you want to get rid of a lot of "backlog", there will be a large number of orders this summer? I believe you can do it, because I believe that China's tail cargo network.