Liu Nan District Of Liuzhou City Conducts Special Inspection On The Chaos Of Clothing And Footwear Industry

All kinds of self advertised "first" advertisements, such as "x first brand", can be seen everywhere in Liuzhou's flying geese business circle.

In order to remedy all kinds of business chaos in the clothing industry and footwear industry, in August 6th, the industrial and commercial bureau of Liu Nan District made a detailed analysis of the clothing industry in the area.

Special inspections were carried out.

In the morning, reporters followed the law enforcement officers to the third floor of Nantian shoe city.

At the elevator exit, a banner with the words "the first brand of Chinese children's products" is hung above.

The law enforcement officers walked into the brand operation Department. They saw the words "the first brand of Chinese children's products" and "the top 500 Chinese quality" respectively on the walls and containers. Meanwhile, business cards and brochures also claimed that the brand was "the top 500 Asian brand".

In the face of law enforcement personnel inspection, the clerk provided copies of these "honor" related documents.

The reporter saw that the "Asian brand 500 strong Award" of the brand was named "China brand value champion" by the (ABAS) Expert System Committee at the fourth Asian brand event in September 2009. The event was sponsored by the Asia international famous brand certification supervision and management center and several media.

The brand of "China children's products first brand" was honored by the Work Committee of the China National Trade Promotion Association in 2010. According to online publicity, public voting and industry authority information comparison, the evaluation of "quality, service, reputation, social image, popularity (reputation, loyalty), economic impact of enterprises, the impact on the industry, the impact on people's lives, the impact on China's economy and other influences" was made after the comparison.

During the inspection, law enforcement officers found that many businessmen claimed to be "number one".

Outside the Nantian shoe city, a shoe store played the slogan "the first brand" of Chinese cloth shoes, while outside the wall 5 of the flying geese mall, the advertisement of a student's shoes was "the first brand of the Chinese child star family".

"These so-called honors are ineffective, and the absolute language of" first "and so on, which has been banned and banned by propaganda language, have been suspected of false propaganda.

Law enforcement officers told reporters that as early as March 20, 1996, the general office of the CPC Central Committee and the general office of the State Council issued the notice of the State Council on stopping unnecessary inspection and evaluation of enterprises and non intervention in the establishment of enterprises' internal organs (No. 1991 [65], hereinafter referred to as the notice).

The activities of individual appraisals that are really necessary must be strictly examined and approved by the relevant competent departments or units, and then unified, and the State Economic and Trade Commission shall strictly examine and report to the State Council for examination and approval.

Then, in September 21, 1999, the State Administration of industry and Commerce made a detailed statement in the notice on stopping publication of content advertisements containing random appraisals and random ordering. It stipulates that except for various types of marketing information dissemination activities with the nature of evaluation, approved by the State Council and the State Council, the contents of sorting, recommendation, identification, listing, sampling inspection, statistics, and publication of market research results in advertisements shall be prohibited.

For example, "sales volume first", "market share first", "market leading brand", "consumer preferred brand", "China recognized brand" brand, "x x recommended products (brand)", "* * * recognition", "* * * recognition", "* * Exhibition", "* * x collection", "x x designation", various satisfaction rates, trust rates, and a certain category of goods and services listed companies.

For these allegedly false propaganda advertising terms, law enforcement officers have been photographing evidence, involved in the investigation.