The Stable Development Road Of Xiqiao Textile Industrial Cluster

In China, more and more famous clothing Brands want to have a complete and perfect supply chain system. In this chain, the design and quality of fabrics have a great influence on the development of clothing brands. As a reporter, I interviewed many managers of famous clothing brands in the past two years, when they always emphasized that their fabrics came from abroad. Now, when the Chinese market has become the focus of attention all over the world, China's fabric enterprises have gradually stepped out of their own path of innovation, making domestic brand enterprises look alike. Therefore, it is no longer impossible for domestic fabrics to go out of the fashion of international fashion with the well-known domestic clothing brands.

Many people say that the 80s of last century was a complex era. Most of the young people were born in that era, and their parents had experienced changes in their life in that era. At that time, China's economy began to recover, and the traditional and emerging industries began to change. And at that time, Guangdong province began to rise rapidly and become one of the largest economic provinces in China. It is inseparable from the economic contribution of many cities, counties and towns. Xiqiao town is one of them.

"The textile industry in Xiqiao is mainly owned by state-owned enterprises before and after the reform and opening up. At that time, there were many large filature factories and textile factories. The benefits were very good. I remember that engineers in some factories in 1978 could get a monthly salary of more than 1000 yuan, which was very impressive at that time." Liang Quancai, mayor of Xiqiao Town, recalls the economic situation of Xiqiao at that time. It was like a scene and a thing. "But then the engineers of factories began to build factories in the sea. Xiqiao formed thousands of shops and 10000 machines." the small fish eat big fish "made the former state-owned enterprises gradually decline, but the economy of Xiqiao began to flourish. In the memory of Liang Quan Cai, in the middle and late 90s of last century, Xiqiao returned to the situation of "big fish eating small fish". The situation of the survival of the fittest enterprises frequently went back and forth, until the establishment of Xiqiao textile industrial cluster in 2003, and then formed a relatively stable cluster development. At present, more than 800 textile enterprises are concentrated in the industrial area, mainly fabric.

In Guangdong, we have to sell domestically.

Because Guangdong has the advantage of port, many cities and counties are mainly exported, but Xiqiao is out of the ordinary, nearly eighty percent of the fabric enterprises do domestic sales. "Now the whole world is fighting for the Chinese market, we occupy the right place, why not fight for this treasure place?" the whole world is fighting for the Chinese market. So why do we not compete for the Chinese market? In order to occupy the international market, Xiqiao town has also actively introduced famous clothing brand manufacturers to enter the market, hoping to develop downstream brands with the advantage of big trees.

"Xiqiao has successfully introduced YISHION brand production enterprises this year, hoping to help Xiqiao's processing enterprises with the help of terminal brands, and then promote the establishment of its own terminal brands through other policies. This is the future plan for Xiqiao to make domestic markets."

Liang and his fortune were all right. Domestic market When he asked him what the biggest advantage of Xiqiao fabric was, he smiled and raised her voice. "The biggest feature is quality. Many of the Fabric Companies in Xiqiao are working with universities and research institutes, so the fame of Xiqiao fabrics is increasing year by year. I can be proud to say that many of the world's famous brand clothing fabrics are from Xiqiao."

Government leads terminal brand

Flowers must be known. Xiqiao, which owns a large number of fabric enterprises, hopes to promote its own superior products to more terminal brands. In the middle of 2012, with the support of the China Textile Industry Federation, Liang Quancai led Xiqiao's superior fabric enterprises to go northward and seek the docking with the well-known clothing brand enterprises. The first stop came to Ningbo. Ningbo has many well-known clothing brands, such as Shan Shan, YOUNGOR, GXG and so on, and these clothing brands which are well done at the terminal are also the objects that Xiqiao fabric enterprises hope to cooperate with.

"Xiqiao is China's best garment material enterprise cluster, while Ningbo has the most high-end clothing brand in China. The combination of the two will collide with better products. " Sun Ruizhe, vice president of China Textile Industry Federation, put forward at the 2012 China (Xiqiao) popular fabric Ningbo exhibition, "to achieve high-end fabrics for high-end clothing." {page_break}

"In fact, in recent years, the Xiqiao town government organizes every year to take part in the fabric exhibition. In order to expand the development of Xiqiao's fabric, this year has also specially formulated the national tour plan. The tour is mainly carried out in a large number of well-known clothing brand areas, so that Xiqiao's fabric enterprises and garment enterprises can match, thus stimulating development. Speaking of the tour show, Liang Quan Cai is more cheerful. Obviously, exhibitors have a great impetus to the development of Xiqiao fabric enterprises. "Last year at Xiqiao's own fabric exhibition, the town government specially invited more than 30 garment enterprises in Sichuan and Chengdu to do docking with fabric enterprises. At the meeting, there were garment enterprises asking the heads of fabric enterprises, saying they only made one thousand yards of cloth, and asked whether the fabric enterprises in Xiqiao were willing to produce products. The person in charge of the fabric enterprise said, do not say one thousand yards, one hundred yards can also be, but the premise is that the one hundred yards of cloth have high added value. If the clothes made of one hundred yards of cloth are sold for 6000 yuan, it is worth the production of enterprises. Such returns must be higher than the average clothes made by one thousand yards and ten thousand yards of cloth. Why not? Quality and innovation determine the rise and fall of fabric enterprises, so Xiqiao has been making efforts to make fabrics better.

Unlike previous exhibitions in Xiqiao, it is the first time for a textile company to go out of the country. "It is hoped that the government will bring out the company to show greater promotional effect." And this time in Ningbo, there are more than 30 Ningbo garment enterprises and a dozen Wenzhou garment enterprises and Xiqiao docking, so Liang Quan Cai is very excited.

Fabric Enterprise Security version should be timely.

When asked about the impact of Liang Quancai's economic situation on Xiqiao in the past two years, Liang Zhenchang, a big eyed man, also expressed optimism: "in the past two years, although the impact of the financial crisis, the European debt crisis and the indigestion of the US market, the impact on Xiqiao's textile industry is not large, but on the contrary, it also has a catalytic effect." Liang Quancai said that because hundreds of fabric enterprises in Xiqiao have their own funds, they still have considerable cash flow, so they are not a problem in terms of capital. "At the same time, the fabric enterprises in Xiqiao still have considerable innovation ability. Such competitiveness enables enterprises to highlight the success advantages in bad environment. "The quality of fabrics in Xiqiao is good and innovation is strong. This is a fact recognized throughout the country."

For fabric enterprises, how to protect the intellectual property rights of products is a big problem. New products are pirated when they are available. This is a phenomenon that many fabrics enterprises can not tolerate but can not put an end to. Liang Quancai said: "R & D Fabric In the process, as long as the layout is out, it is easy to be pirated. In Xiqiao, the government will try its best to control it. But if you leave Xiqiao, it will be very difficult for the intellectual property rights to be protected by the government level. The fabric enterprises should learn to protect themselves, and at the same time, they can get a higher level in technology, so that their products can not be easily cracked by other enterprises.