SKECHERS Women Shoes "Foot Revolution" Dancing Essence

In March 27, 2008, the mainstream fashion shoes brand SKECHERS (Cage) held 08 new products at the Westin Hotel in Guangzhou. In the full rhythm, professional dancers of healthy wheat skin color were able to deduce 80 new SKECHERS shoes in a street dance manner.

SKECHERS global president Mr. Michael Greenberg, partner management partner Marvin Bernstein, China chief executive Mr. Chen Weili and China general manager Ms. Lai Xiaotao jointly announced that SKECHERS landed strong in China and is committed to doing well in the Chinese market in 08 years.

As the first landing site, in the near future, people in Guangzhou will have the opportunity to clean up the latest SKECHERS American style casual shoes for the first time. Feel comfortable and personalized SKECHERS will bring no pleasure to the feet.

SKECHERS global president Michael Greenberg said SKECHERS is ready to play a big role in China.

It is expected that this brand that will lead the trend of global casual shoes in only 15 years will bring a brand new "foot revolution" to China.

"By the end of 2009, SKECHERS will open flagship stores in 10 cities in China, including Guangzhou, Shenzhen, Shanghai, Beijing and so on, bringing the SKECHERS's sporty spirit of leisure to Chinese consumers," said Mr. Chen Wei Li, CEO of SKECHERS China. "Guangzhou City Kai Jie Business Co., Ltd. as a joint venture established by the United States Cage SKECHERSUSALtd. (Luenthai Enterprises Ltd) and Hongkong Luenthai Enterprises Ltd will be the main force for SKECHERS to open up the Chinese market, and plans to launch 1200 sales outlets in China in the next three years. It is expected that SKECHERS's sales in China will reach 1000 to 15 million US dollars."

Back to the red age: SKECHERS, the legendary fashion promoter, with a pioneering history of 15 years, miraculously rises in the fierce competition in the surging American footwear market. In 2007, she was named the sixth most popular footwear brand in the world by American authoritative shoe magazine "Footear News", followed by Adidas. In 2006, she ranked the first prize in the world fashion casual shoes ranking of "sports goods information" (Sport Goods Intelligence).

Its founder and soul, Robert Greenberg, is leading the way towards SKECHERS's brilliant career.

Prior to the establishment of SKECHERS, Robert Greenberg had started 5 businesses, opened beauty shops, made wigs, women's jeans and roller skates, and its L.A.Gear, which was founded in 1983, was more popular in the 80s of last century. It was bought by the early 90s because of its inability to maintain operations. Robert Greenberg was forced to leave L.A.Gear. Then it came back to the world and founded SKECHERSUSA in 1992 with her son Michael Greenberg, creating a new legend.

In the slang of South American California, SKECHERS means "sitting young people". It represents young people who pursue fashion and personality.

In 1992, SKECHERS seized the characteristics of young people who liked music and liked to wear work clothes boots, created men's leisure series Cascades (7210), and got the beach sale in California, which was loved by the music circles and even the whole society, thus starting the first shot of SKECHERS.

From then on, the pulse of the trend became the basis of dialogue between SKECHERS and young people all over the world. Fashion has always been the theme of SKECHERS. In 2000, Britney Spears and Britney (Britney Spears) regarded SKECHERS as the most beloved; in 2005, in the hottest American talent show "American Idol" (AmericanIdol), Early (Carry Underwood) had just won the championship to join the SKECHERS endorsement family; in 2007, Ashley (AshleeSimpson) wore the music to win the music list.

SKECHERS is always able to choose the brand spokesperson accurately and accurately. Each spokesperson presents the connotation of different levels of SKECHERS brand and product, and almost every brand spokesperson has struck the hearts of young people all over the United States and even the whole world. They have become an idol that they are not passionate about and crazy to follow. The magic of SKECHERS has become legendary and has been regarded by many young people as the preferred brand to represent their attitude towards life.

Today, SKECHERS represents an internationally famous brand worth more than 1 billion dollars.

In 1999, SKECHERS successfully listed on the (NYSE) New York stock exchange - SKX became the symbol of SKECHERS.

In the 2007 annual financial report of SKECHERSUSA (Inc), which has just been released, net sales in 2007 reached US $1 billion 394 million, and net income of Inc was US $757 million.

Since 2003, the whole SKECHERS group has maintained double-digit growth in wholesale and retail business in the US and the world.

Transboundary elements: Mousika, who drives the trend of her feet, if anyone asks what the style of SKECHERS is, even young people wearing SKECHERS will give different answers, because SKECHERS really owns too many different product lines, from Active's leisure sports to the trend of USA's top, and then to Cali Gear's easy and active life. Kids is more original with comic heroes, bringing out the common dreams of children.

SKECHERS designs more than 10000 designs every year, and 3000 of them are put into production. At present, there are more than 70 million pairs of SKECHERS shoes worldwide.

Therefore, all inclusive is a great feature of SKECHERS. No matter how men, women and children can find the choice of SKECHERS from the products of SKECHERS, it is not too bad to say that SKECHERS is the trend of the whole family.

SKECHERS believes in the "opportunity of change". Its designers can always find the trend that has just shown signs, and launch the market to cater for the new trend with the fastest speed. Many cross-border elements such as fairy tales, popular movie TV, rap music and so on have become the inspiration of designers. They are blended into the characteristics of SKECHERS products to create SKECHERS's diversified dazzling style.

And the only "constant change" is that since 2004, when SKECHERS changed its strong and heavy shoe style, it thought that customers should provide lightweight and comfortable shoes for the purpose, constantly forging at the leisure fashion scale, and becoming more and more sophisticated.

In 2008, SKECHERS arrived in Guangzhou with the spring breeze. With an ever sharp sense of smell, using different materials and fabrics, she continued to play Mix&Match on the shoes. With SKECHERS's consummate way, the integration of sports and leisure fashion, the tie of elegance and unruly, and the binding of dreams and hopping, it was already a long way to go.

On every pair of SKECHERS shoes, all kinds of elements are bustling together, and they complement each other seamlessly.

Women's shoes: 08 new women's shoes are blended with sports, leisure and fashion elements.

SKECHERS it is clear that women must wear comfortable shoes, but girls like to wear sneakers and sneakers too often. A pair of comfortable, fashionable, feminine shoes makes it easy for them to dress with different clothes.

Neutral white, black, gray, brown, gold and silver are the main color, smooth leather, anti leather, PV and canvas and other different fabrics, so that the same color of the vamp still produces changes, fabric printed on the vamp with light patterns, or decorated with bright beads, the details of the enrichment, so that the convenience of sportscar fashion shoes full of feminine graceful charm.

The double-layer tight rubber soles increase the comfort and wear resistance of the shoes, making it easy for her to move flexibly.