Red Dragonfly Integrated Concept Store Breaks Through Footwear Industry Ceilings

In March 23rd, the beautiful West Lake, red dragonfly 5 fashion GT (integration) concept shop at the same time the dress opening, marking the Red Dragonfly GT (integrated) store this new mode of operation is launched nationwide.

In the more than 200 square meter shop, all the boutique products of Red Dragonfly are concentrated. Under the guidance of professional clothing consultants, consumers choose clothes, shoes, leather goods and accessories to become the first batch of experiential shoppers.

After 12 years of development, at present, the Red Dragonfly Group's scale and output value has been regarded as a leader in the whole industry.

In the eyes of many people, the scale of such enterprises has become the ceiling of China's shoemaking enterprises, and it is difficult to make any qualitative leap.

But Qian Jinbo, a leader of the Red Dragonfly Group, must not believe this evil.

In his eyes, as China's fashion enterprises to break the ceiling of this industry, mode innovation must be put on the agenda.

To this end, a change in product sales terminal mode began to erupt from red dragonfly.

In October 2007, the first red dragonfly GT (integrated) concept store settled in Wenzhou, Zhejiang, and the wind of a brand integrated shop swept by red dragonflies began to cause a sensation in the domestic fashion industry.

While people are still amazed at the fashion experience of one-stop shopping in the first red dragonfly GT (integrated) concept store, the architecture of the Red Dragonfly integrated concept store across the country will make people feel the speed in the 2008 Olympic year.

According to the Red Dragonfly related person in charge: in the Red Dragonfly GT (integration) concept store, consumers choose leather shoes in the shop at the same time, but also very convenient to match a corresponding clothing, leather goods or accessories.

They spend a lot of time to buy the goods they need, so that consumers can enjoy shopping and fashion shopping to meet the demand of one-stop shopping.

In order to create products that are at the forefront of fashion, in recent years, the Red Dragonfly research and development team has been to Italy, Spain and other European fashion capital for many times to observe the top exhibitions in the industry, collect the latest market information, and communicate with R & D cooperation.

The Red Dragonfly product is aimed at four groups of "urban beauty", "elegant woman", "fashion gentleman" and "exquisite man". Each season will have a completely new design series, each series will have many different styles and keep up with the international trend.

Charm comes from within.

When all the latest fashion elements blended with the brand culture of red dragonfly, and finally sublimated into a real fashion product with vitality, the internationalization of a local enterprise has begun.