Hongxing Erke, Liang Jian CHIC2008

The 2008 China International Clothing and Accessories Fair (CHIC2008) was held yesterday at the Beijing China International Exhibition Center (New Museum). Hongxing Erke, the leading professional sports brand in China, has participated in this exhibition. With the innovative booth design, it is complementary to the stadium design which is full of science and technology. With its unique brand culture, it attracts many attendees to stop and consult, and win the acclaim of the industry. It is reported that Hongxing Erke has been committed to promoting the process of brand internationalization, has participated in many large-scale international exhibitions, and has accumulated a high reputation in the world. China International Clothing and Accessories Fair is jointly sponsored by China Apparel Association, China World Trade Center Company Ltd and China Textile Promotion Association. More than 1000 brands from twenty-three countries and regions including Mainland China, Italy, France, Germany, Britain, Switzerland, Poland, Belgium, China, Hongkong, Macao, China and Taiwan have brought the CHIC's international exchange into full play. CHIC2008 has also attracted overseas exhibitions from France's WSN/PC, Australia's FashionExposedMelbourne, Japan's Japanese fashion show and other overseas exhibitions to create a star road for China's independent brand to go overseas. Hongxing Erke's international road Hongxing Erke is a leading professional sports brand in China. It always pursues the research and application of sports technology. It is committed to improving professional athletes' competitive level and competitive state and providing professional sports equipment. As a global registered brand, Hongxing Erke adhered to the internationalization strategy and started the internationalization process from its inception. In November 2005, Hongxing Erke's successful listing in Singapore indicates that Hongxing Erke is determined to internationalize. Capital internationalization is only a step in the internationalization of enterprises. In order to realize the internationalization of brands, the internationalization of talents and the internationalization of enterprise operation, Hongxing Erke has established overseas branches in Singapore and other countries and regions. In order to further develop the international market and build a leading international brand, Hongxing Erke has participated in the German ISPO exhibition many times. With excellent design and quality, Hongxing Erke has gained high acclaim in the world, and has made great achievements in the internationalization of the market. Through the sincere cooperation with foreign channels, Hongxing Erke brand has been spread all over the world in more than 30 countries and places. District. ? As the first brand of Chinese tennis, Hongxing Erke has sponsored the 2006~2008 International Women Tennis Series, the WTA Guangzhou International Women's tennis open, the Chinese Tennis Grand Prix and other international tennis tournaments. It has extensively joined the international famous sports events, and has made a strong landing on the NBA arena. The famous international arena has made a difference in front of the world. It also adds a lot of color to Hongxing Erke's brand internationalization strategy. With the cooperation of the North Korean Olympic Committee, Hongxing Erke has won the admission ticket for the Olympic Games. Hongxing Erke has sounded the horn of brand internationalization. Strength witnessed internationalization as an international enterprise, and must have competitiveness and strength. China International Clothing and Accessories Fair is known as the "new stage of fashion" in the industry, and is the best brand of all countries. In 2007, Hongxing Erke joined the Belgian famous sports research institute, and set up a leading biomechanical laboratory in China, opening the new mileage of sports science research, and injected strong impetus to Hongxing Erke's professional sports brand with high quality, high quality and high technology, and became a pioneer of professional movement in the domestic brand. Hongxing Erke has greatly improved its R & D and product quality, and has won the challenge from international brands. It has explored a way to build brand strength for Chinese professional sports brands. Together with the world, the TOBENo.1 2008 Olympic Games is a big springboard for the rapid expansion of many brands in the global market. With the help of the Olympic platform, domestic enterprises can promote the brand to the world, which is the most important step and the best opportunity for brand internationalization. Hongxing Erke adhering to the lofty aspiration will surely continue to jump the pace of development. Under the impetus of international initiatives such as China International Clothing and fashion exhibition, it will make every effort to join the world, TOBENo.1!