The Sixth China Brand Festival Opens Ceremoniously In The Great Hall Of The People In Beijing.

On the morning of August 8th, the Sixth China was jointly sponsored by the China International Chamber of Commerce and the brand China industry alliance.

The festival was solemnly opened in the Great Hall of the people in Beijing, with the theme of "pformation and drive".

5000 guests including leaders, foreign ministries and foreign friends, famous brand experts, brand managers and media representatives attended the event.

At the opening ceremony, Gu Xiulian, vice chairman of the Standing Committee of the ten National People's Congress and honorary chairman of the league, pointed out that in recent years, facing the increasing popularity of international famous brands, China's enterprises have to face the gap of the development of enterprises.

During this critical period, the Sixth China brand Festival put forward the theme of "pformation and drive". The "pformation" mentioned here is not only the pformation of corporate strategy, but also the pformation of brand awareness. This pformation requires the participation of the whole society. It needs the power of the government, the intermediary force and the strength of the enterprise, and the three party can form a combined force to play a role in promoting the pformation of Chinese brand.

Large enterprises should strive for great development and large enterprises should bear great responsibilities.

From the initial development goal of enterprises as "bigger and stronger", and now to create "100 years brand" for enterprises, as Chinese entrepreneurs begin to meet the economic development in a global perspective, the coordinates of business navigation are being gradually revised.

2012 is a crucial year for Chinese brands in pition period. In the period of innovation, the pformation and upgrading of brands is imminent.

Yu Ping, vice president of CCPIT and vice president of China International Chamber of Commerce, delivered a speech on behalf of the organizers.

He said: "Chinese traditional and national brands need to be inherited and developed. The brand of modern China needs to be honed and developed.

In the post financial crisis era, Chinese brands are facing unprecedented opportunities and challenges.

The implementation of global brand strategy is the only way to enhance the core competitiveness of Chinese enterprises, shape China's national image and display the spirit of the Chinese nation.

As the thinker and participant of Chinese brand building, the Sixth China brand Festival focuses on the "pformation and drive" of the brand, which is not only a realistic requirement of China's economic structural pformation, but also an important way to drive the economy to a longer term, higher level and better quality development.

The event also awarded the award-winning brand representatives of the 2012 brand China's "China spectrum Award", and incorporated the air energy industry into the gold spectrum award category. It aims to publicize excellent brands, promote development brands, and promote air energy enterprises to become the spokesmen and navigators of Chinese brands.

It is reported that one of the thematic activities of the Sixth China brand festival will be held at the International Hotel Convention Center in the afternoon of August 8th and August 9th in the afternoon. In the morning of August 9th, there will be twelve parallel forums on clothing, wine, intellectual property, brand managers, solar energy, wood and bamboo furniture, investment and financing, innovation and creativity, cities, new youth, China's big trend, hotels and so on.

China brand Festival has been successfully held for 5 sessions since 2007, and is famous for its high end, pragmatism and openness.

The Sixth China brand festival will start from several hot issues such as low carbon management, brand regression, economic pformation, structural adjustment, and conduct in-depth analysis in the following aspects: national brand, regional brand, enterprise brand and product brand, looking for the development path of Chinese enterprise brand in the new situation, new century (11.88, -0.04, -0.34%) and new economic background, and planning the future for the development of Chinese brand.

China brand Festival is the highest specification, largest and most influential annual brand event in China, and is also an important platform for promoting Chinese brands to the world.