"Chasing People" To Promote Star Fashion By Cable Clothing

As report goes,

A little suit, Jang Dong Gun's briefcase, Xun Zhou's body building windbreaker...

These star fashion fashions are being put into the closet of chasing people.

Chasing people is a group of people who are keen on imitating the costumes of film and television works. They buy online or customize the styles of the characters in the play, so that they feel as fashionable as stars.

In order to meet the needs of the chasing people, many online shops

The classification has been categorized according to the name of the TV series.

At the price of tens of thousands of yuan or tens of millions of dollars, the competitiveness of the copyrighted version is weak, and more and more imitation clothing stores emerge as the times require.

Professionals say it is difficult to define infringing patterns in fashion design, unless the imitation uses the trademark and logo of the other party.

Buyer: chasing clothes for star addiction only

"Watching a Korean drama, spent more than 600 yuan on the Internet to buy clothes.

Burn money! "Betty, who worked in Pudong, talked about his pursuit of clothes, love and hate.

She told reporters that Korean dramas have a long history, but it is a matter of two years after the Korean drama chasing clothes.

At first, she did not know that a shop was specially designed to make copies based on TV dramas, but accidentally discovered the same cloak of the heroine in the "secret garden" in a popular online shop.

Gradually, she often went to the online shop, which marked more and more clothes of the same TV series, so she fell in love with this star wearing the same feeling.

Now, once I see the clothes in the TV series, she will search for the keywords on the Internet with the title of the TV drama and the protagonist, and most of them will be able to find it.

"Korean dramas are very popular when they start to be popular. They can see much and feel the same. Now I think Korean dramas basically look at dress matching, which is more timely than fashion magazines.

But this temptation is too big. Sometimes it costs a little. "

Betty said.

Seller: attention to Korean TV ratings

Reporters found that since the birth of the Chai people, there has been a new rule of clothing classification.

Click to enter a shop that specializes in Korean dramas. The reporter sees that the clothes here are not classified according to the upper garment, the lower garment, or the shirt and trousers, instead of the names of Korean TV series with high ratings.

There are men's Noodle House, the moon embracing the sun, the king of the house, and so on. Even the character of the gentleman and ghost are popular.

The reporter selected the forum to discuss the warmer episode "gentleman's character" and click it in to find out the clothes, shoes, necklaces, leather bags and even hairpins of the heroes and heroines.

The funny thing is that an ordinary white coral velvet bathrobe is also a fashion item because it was passed by actor Jang Dong Gun in the TV series. The price of the same brand goods was marked to 968 yuan.

Nowadays, with the development of domestic TV and film, some shops are beginning to imitate the costumes of domestic dramas.

For example, Tao Yin's coat in the fashion woman editor and Xun Zhou's windbreaker in the latest listens to wind also appeared in the list of commodities.

But the shopkeeper said, "it's still better to sell clothes in Korean dramas, especially in Korea's hit dramas, so we are very concerned about the ratings of Korean dramas."

Professionals: "likeness" imitation version is difficult to define infringement.

However, the cost of watching drama is not low.

From a shop called South Korea's purchasing clothes, the reporter saw that the heroine Kim Ha Neul used the same wallet for a price of 7300 yuan. The price of the same pair of beef tendon bottom linen slopes and sandals was 1288 yuan, and the hero Jang Dong Gun's back briefcase was priced at 4405 yuan.

Such a great price prohibits many chasing people, and all kinds of imitation versions emerge as the times require.

The difference between genuine and imitated versions can often be up to 10 times.

Take a green character in gentleman's character.

For example, the original version is 1799 yuan, the imitation version is only 189 yuan.

For most imitations, most shopkeepers do not deny that there are online shops or even directly joking on the product brief page: "most of our style inspiration comes from fashion shows, film and television information and self creation. The styles of clothes are very similar, but we can not guarantee that they are exactly the same as those you see. Therefore, the fairies must take our physical photographs as the criterion, like the monkey king in the new journey to the west to become a temple, but there is a flag pole and the temple will not have flagpoles. So please mind that the fairies of this flagpole must move to the great Lei Yin Temple."

Shopkeepers revealed to reporters that most of the imitation clothes in the shop were "refute" from the TV by a senior master. "We have 10 years' experience in typing the sample, and basically look at the pictures of the clothes, and know the general pattern." she said that although the details would be slightly different, buyers often pursued similar spirits.

Although the gentleman's character has only been broadcast for 2 months, the imitated version of a matching shirt has been sold in 163 days in the past 30 days, and another 115 copies of the Yellow cardigan have been sold.

Whether or not imitation copy clothing is involved in infringement? Xu Xingzhi, a teacher in costume design and performance at Donghua University, said that it is difficult to define infringement in terms of clothing design, except that the imitation version uses the trademark and iconic design of the other party.

Dialogue shopkeeper

It sells 3500 pieces of imitation clothes every month.

In order to learn more about the imitation clothing, the reporter held a long communication with a shop owner of a three diamond shop in Shanghai.

In spite of some commercial and competitive factors, shopkeepers have some reservations in the exchange. However, from the dialogues of journalists, they can still trace the general situation of the imitation clothing shop.

Interviewer: when did you start making imitation edition clothes?

Shopkeeper: the shop has been doing this for three years, and opened a physical store this year.

Interviewer: what kind of clothing do customers prefer?

Shopkeeper: student, small white collar.

Reporter: which Korean dramas and styles are selected? What are the criteria for selection?

Shopkeeper: of course, the Korean dramas with high ratings.

In the imitation version selection, the master is based on experience, and selects those new models with special shapes.

Reporter: after your screening, will these products be sold well? Shopkeeper: basically, but not all.

Each batch is different.

The main reason is that there are too many imitations.

Reporter: what is the monthly sales volume? How much can it earn in a month?

Shopkeeper: 300-500 pieces.

But the shopkeeper refused to disclose the specific profit.

)

Reporter: why do imitations?

Shopkeeper: with the popularity of imitation, we are ready to follow our own style.

After all, customers prefer shops with their own characteristics.