London Olympic Games Or "Zero Yield" Curtain Call

"Britain has got some tourism revenue, but the British people's travel has been hindered. Therefore, Britain has not gained any revenue from its revenue and expenditure."

-- Spencer Dale

-- Moodie

Beijing time August 13th morning, 2012 London Olympic Games will officially come to a close.

It is reported that

It will be held at 4 a.m. Beijing time today at the Stratford Olympic Stadium (London bowl) in Eastern London.

It is understood that the closing ceremony of the theme "the British symphony of music" is expected to last 2.5 hours. Paul Mccartney, Elton John and spice girls will be singing on the stage, and will lead the audience to enjoy a "beautiful, first class, silly but exciting" British pop development tour.

However, for the British Prime Minister Cameron, the closing of the Olympic Games does not mean that the trouble is over.

The media began to "settle accounts" for the London Olympic Games: how much direct revenue and economic benefits did the London Olympic Games bring to Britain in the context of the European debt crisis? How can we make good use of the resources left behind by the 2012 Olympic Games in the post Olympic era?

An account

London Olympic earnings Limited

Did the British make money or lose money at the end of the Olympic Games?

Some analysts believe that London Olympic Games "difficult to bring great economic benefits".

According to the Cameron administration, the Olympic Games will bring more than 13 billion pounds of economic benefits to Britain in the next 4 years. "But this is only 0.8% of the gross domestic product of the United Kingdom, which is equivalent to 0.2% annually."

According to Moodie, a credit rating agency, the UK economy has been affected by the expenditure of the Olympic infrastructure, while the benefits of the Olympics are likely to be only short-term and "unlikely to provide substantial help for the British economy".

Goldman Sachs believes that the Olympic Games will stimulate the UK economy to increase in the third quarter of 2012, but the growth momentum may be substantially reduced in the fourth quarter.

In the long run, tourism revenue and foreign investment growth brought to London are relatively limited, because London has been at a high level in these two aspects.

Spencer Dale, a British economist, also said that the London Olympics provided an "one hour positive contribution" to the British economy.

"Britain has received some travel income, but the British people's travel has been hampered.

Therefore, Britain has not gained any revenue from its revenue and expenditure. "

DELL told the media.

These pessimistic views are directly reflected in the British tourism industry.

"The Olympic Games have become a catalyst for the development of London infrastructure and other industries. Many infrastructure facilities have been renovated, and the living standard of the residents has been significantly improved.

From the tourism industry, visitors to Britain and London during the Olympic Games are far from imagined.

Mary Lance, executive director of the UK tourism board, told the media that the number of tourists to Britain after the Olympic Games is expected to "decrease by another 30%".

Look outside

Chinese elements should not be ignored

The economic benefits of the London Olympic Games are yet to be tested. But in the Chinese market, some famous enterprises at home and abroad have begun to use the Olympic champion to create a new round of brand effect.

It is understood that some sports

In the first time, such as Raytheon and other Olympic champions, the latest commercials were broadcast on TV to attract consumers' attention.

Of course, this is only a small part of Chinese elements and the Olympic economy.

As a matter of fact, the Chinese elements represented by "made in China" have always been like "Chinese made athletes" in the arena.

Statistics show that the "sportswear" and "opening" of the American team's sportswear and the opening ceremony are mostly produced by an enterprise in Dalian, China. The costumes for the opening ceremony of the British delegation and the judges' clothing of the London Organizing Committee are also provided by an enterprise in Yantai, Shandong.

PEAK, Hongxing Erke and other national brand clothing enterprises are partners of Iran, Kazakhstan and other countries.

In addition, 5 categories of towel bedding, 19 types of cups, 11 types of toy cars, 190 kinds of pins, 23 types of clothing, 4 types of stuffed doll mascots and 18 types of badges, wristbands and bracelets were all made in China.

Hu Jinming, a brand strategy expert, told reporters earlier that China is an important link in the global manufacturing sector.

Therefore, "made in China" cannot and will not be absent from the London Olympic Games.

At the same time, Hu Jinming said, "what we need to remind is that Chinese businessmen can not just regard it as a" fast food "or a business. We must take advantage of this opportunity to expand our global layout and market share and become an opportunity for Chinese enterprises to upgrade and internationalize.

What is interesting is that the only thing that did not worry Chinese consumers is probably the Chinese A share market during the Olympic Games. The Shanghai Composite Index hit a low of 2100.25 points on the second Olympic Day of the London Games. Fortunately, the A share market was gradually warming up. As of last Friday, the Shanghai composite index closed at 2168.81.