Sportswear Olympic Promotion "Thunder, Rain, Little"

In the early morning of this morning, Beijing time, it attracted much attention London Olympic Games The curtain came down at the London Bowl Stadium. In these 16 days, wonderful competitions will be staged in turn on the field, and outside the field, the Olympic promotion war of businesses will also end temporarily with the end of the London Olympic Games. 7、 August is the off-season of traditional retail industry, and the quadrennial Olympic Games is undoubtedly a rare business opportunity. Faced with this situation, major businesses in Hefei have launched various Olympic element promotions.

During the Olympic Games, when I visited Hefei shopping malls, I found that in sharp contrast with the last Beijing Olympic Games, "Olympic promotion" was not as popular as I expected, which could be described as a few happy and several sad.

Hefei Mall Li Ning Counter Olympic element clothing

Sportswear Olympic promotion "thunder, rain, little"

Generally speaking, the Olympic Games is a good promotion time for most sports brand businesses. In the sports areas of major shopping malls in Hefei, Xiaobian saw that many businesses indeed launched various Olympic themed costumes and sporting goods. In addition, many sports clothing stores have put out discount promotions. Activities such as "buy one get one free", "50% off for the whole audience", and "send Olympic souvenirs" can be seen everywhere, permeated with an Olympic atmosphere.

But in the face of such an attack, Hefei However, the citizens are not satisfied. A shopping guide of a sports brand in Baida · Gulou Famous Product Center told Xiaobian that since the opening of the Olympic Games, the sales performance of his family has been stable and there is no big improvement, as long as the sales of sports style children's clothes are slightly better.

Make up a story

Compared with the Beijing Olympic Games four years ago, when everyone wanted to participate in the national Olympic Games, this Olympic Games seemed to be far away from London, and people's enthusiasm for participation was not as strong as before. There will be business opportunities if there is popularity, and there will be few Olympic business opportunities if there is low popularity. In addition to the hot promotion of leisure food, other types of promotions in Hefei shopping malls have been cold.

In addition, through interviews, the editor also found that compared with the Beijing Olympic Games, the Hefei market of the London Olympic Games had relatively few Olympic promotional activities, and most of the businesses that launched Olympic promotions were Olympic sponsors. And the promotion of the Olympic Games is basically something that is not needed in daily life, which may also be another reason why the overall promotion of the Olympic Games in Hefei shopping malls is cold.