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    Korean Enterprises PK Qingdao Local Enterprises

    2008/4/5 0:00:00 10541

    The Republic Of Korea

    According to a report on the settlement reports of 598 randomly selected Korean companies in China, it is concluded that the import and Export Bank of Korea concluded that "51.8% of the current net profit of the company is in a loss."

    Among them, the textile industry, clothing and other fiber products manufacturing and food manufacturing industry, the loss ratio of more than 70%, even the better performance of the auto industry's loss ratio has also reached 40.3%.

    According to Korean media reports, there are many kinds of successful enterprises in China.

    But the selling concept of successful companies is the same, that is, brand name sales.

    Li Shixuan, President of the Dalian Korean Association, said: "enterprises that are successful in Korea with low price products in China have failed."

    The trade surplus with China decreased, according to South Korean media. The South Korean customs office recently said that in the first 11 months of 2007, Korea's trade surplus with China amounted to US $17 billion 30 million, a decrease of 9.5% (18 billion US dollars) compared with the same period last year.

    The average monthly trade surplus last year was around 15 billion US dollars.

    South Korea's trade surplus with China has been reduced due to the growth rate of imports to China larger than that of China's exports.

    According to statistics, the surplus of Korea's surplus to China increased by 114% in the 4 years from 2001 to 4 billion 200 million in 2005, but now this trend has slowed down.

    This is due to an increase in imports to China (US $9 billion 600 million), which has exceeded export growth (US $7 billion 900 million), plus the increase in wages and salaries of Korean companies entering China.

    Zheng Xiangyin, chief research fellow of Samsung Economic Research Institute, said: "as China's economy has entered a stage of sophistication, goods imported from Korea are now exported to Korea.

    From the perspective of South Korea's national economy, this is not a good thing.

    South Korea's SG, South Korean President Zheng Zhihuan, who maintains the core competitiveness of technology in Tianjin, China, operates the beauty brush and artificial nail factory in Korea, which is called the chameleon.

    Zheng Zhihuan started the beauty brush factory in the early days of entering the Chinese market in 1992.

    But seeing the limited development of the beauty brush, he started the footwear business in 1997.

    Recognizing that the labor-intensive footwear industry will be saturated, he bought an electronic ejection machine in 2001 and began the UV paint industry.

    UV coating is a technology that uses electronic catapult to trace the surface of a cell phone or earphone. It is used in many ways.

    Zheng Zhihuan said: "China is a country with high speed development, so only by changing constantly can we not be eliminated.

    The skill of change lies in the profound understanding of the world economy and China.

    Among the Korean enterprises that produce and export in China, there are not many minority companies that are competitive under various unfavorable conditions such as rising labor costs in China.

    In 1999, Parker Ude, a factory that built factories in Dalian, China, has a high price brand "high" and a high priced brand.

    Because the R & D center is in Korea, there is no need to worry about technology leakage.

    Even more than 800 Korean jewelry companies in China are in crisis.

    But Xia Ren accessories, sauerby and other fashion accessories enterprises still have strong competitiveness.

    Because China's design is not competitive.

    Soros, chief executive, said with confidence that "in the short run, China can not surpass us in terms of the design ability based on cultural experience."

    Qingdao beauty salon industry association's latest news that Qingdao beauty salon industry association Korea technology exchange Specialized Committee will be formally established.

    It is reported that the Korean hairdressing and hairdressing enterprises have developed to more than 100 in Qingdao, and grow at a rate of 10% per year, which is a great opportunity to catch up with Qingdao.

    According to the insiders, South Korean enterprises have already used Qingdao as their development base, and they will sail from here to develop the Chinese market.

    South Korean enterprise PK Qingdao local enterprises understand that at present, there are more than 100 Korean hairdressing and beauty salons enterprises in Qingdao. These enterprises are widely distributed in various districts and cities of Qingdao, but they are relatively crowded together.

    Qingdao Huang Zhen Mei Mei responsible person said: "at present, Korean beauty and hairdressing enterprises in Qingdao can be described everywhere, but in Chengyang, Shinan District relatively more, in the vicinity of Zhangzhou Road, Shinan District also appeared to get together.

    But compared to South Korea, Qingdao's beauty salon business is still relatively low in saturation.

    Take Zhangzhou road as an example, there are more than 20 hairdressing and beauty businesses on this road. In South Korea, there are more than 300 hairdressing and hairdressing enterprises in the same area.

    Hairdressing and hairdressing enterprises are now in a highly saturated state in South Korea. The vicious competition between the industries is fierce, and the price war is going on in the industry, resulting in a decline in the overall service level and a thin profit in the industry.

    Various factors have prompted Korean hairdressing and hairdressing enterprises to develop from the mainland to Qingdao.

    Compared with South Korea, the market prospect of China, especially Qingdao, is good for Korean hairdressing and hairdressing enterprises.

    "We must have our own organization. In the future, our Korean hairdressing and hairdressing enterprises will develop more smoothly in Qingdao, and our enterprises will take root in Qingdao."

    A Korean businessman who runs beauty salons in Qingdao says he is confident about the future.

    "South Korea and China have a good foundation for economic and trade exchanges, and there is a strong sense of identity between the two peoples.

    More and more Koreans have settled down in Qingdao, and are engaged in production and processing industries. With their entry, beauty and hairdressing businesses as a service industry have followed suit.

    After arriving in Qingdao, they found that the market space of Qingdao is very broad. Korean hairdressing and hairdressing technology has a high degree of recognition here, and the number of Korean beauty salons is huge.

    As a result, more and more Korean hairdressing and hairdressing enterprises have come to Qingdao.

    At present, the Korean hairdressing and hairdressing enterprises have already set Qingdao as a base for their entry into China, and should take Qingdao as the center to spread the overall layout of China's development.

    For the Korean beauty and hairdressing enterprises to enter, Qingdao's local enterprises are also directly under pressure.

    Su Zhaohui, general manager of Qingdao's mondu image design, said: "beauty salons have been fully developed in South Korea, and its beauty and hairdressing influence has been recognized in Asia.

    Now the Korean hairdressing and hairdressing enterprises stationed in Qingdao have brought some pressure to our local enterprises, but also brought impetus.

    In my view, although Korean companies are now entering mass quantities, they will not lead the development of beauty and hairdressing industry in Qingdao.

    Most of them now focus on acquiring high-end customers, but this part of the consumers are few. Our local enterprises have firmly grasped the middle and low end market. Besides, after many years of development, local enterprises also have strong influence in the high-end customers.

    However, we should recognize the advantages and potential of Korean enterprises.

    Therefore, Qingdao's local enterprises should further improve their grasp of the trend and technological content, and further deepen their business management. "

    Industry Association: the person in charge of the Korean hairdressing and hairdressing business, who has led Korean enterprises to enter the country, said frankly: "Korean enterprises are developing well in Qingdao. Qingdao has provided a good environment and policy support for the development of Korean enterprises. These conditions are exactly what we need for our hairdressing and hairdressing enterprises.

    Qingdao will become the springboard and base for Korean hairdressing and hairdressing enterprises to take off in China. We will make good use of these advantages to further develop the Chinese market.

    Liu Xiaodong, Secretary General of Qingdao beauty salon industry association, said that the presence of Korean enterprises is beneficial to the beauty and hairdressing industry in Qingdao in the long run.

    He said: "after the Korean enterprises enter, they will bring in advanced technology and management experience abroad, and produce catfish effect in the industry, so that local enterprises can enhance their sense of crisis and further improve their internal strength, which is conducive to their own development.

    At the same time, we also see that because of the differences between countries and ethnic groups, there will be problems that do not understand the laws and regulations of Qingdao, and are not familiar with the environment after the entry of South Korean enterprises. The Korea technology exchange Specialized Committee we are going to set up is based on helping them solve these problems, and further guiding them to play an active role in the industry and promote the development of the industry.

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