Clothes Novice Must Look At Several Ways To Solve The Location Problem Of Clothing Store

Sun Tzu's military tactics are cloudy, soldiers, and sly ways. I see that businessmen are even more, and the way of dealing with them is also false and true. Sometimes you analyze the heads and minds, and you think I enter some cheap and good ones.

Warm hospitality, simple decoration, so that will open fire, and in fact, not many people to buy it.

Why is this? I think the analysis is not objective and one-sided.

You are only analyzing from your own point of view. If you have 1000 people who have the same idea as you do in this area, you are rich, but if only 35 people are like you? Have you ever investigated the surrounding population? What kind of work do they do? What are their jobs? Are there many office buildings or residential buildings? Are there many new buildings or old buildings? What is the flat age of the residents? How many large supermarkets are there? How many large shopping malls are there? How many are there in the clothing market?

Take the site selection of goods, let's put it plainly, the combination of these two is the location of your shop.

A correct positioning plays a decisive role in whether or not to succeed.

Next, let me talk about the role of my question just now.

1, the working state of the surrounding population

If it is the IT industry, it is suitable for some high-end OL outfits.

The style of clothing is relatively minor. Fabrics and brands are more important. The colors are more ornament in black and white or blue or pure color. People who buy this kind of clothes pay more attention to details. A embroidery and a lace can be the premise of their purchase.

In a word, you can observe that most women who dress for IT are mainly temperamental, even if there are colorful girls.

Generally successful women prefer to be simple and competent, and some of them are highly educated and like to wear their own personality.

Many choose to have a little lace to the necklaces of Ayilian and other ladies. There is a little embroidery on the front chest and so on.

In this area, if you want to sell sportswear or non mainstream, it can only be said that it is very difficult.

Because even if there are some women who like this style, companies are not allowed to wear them to work, and people are habitual animals. They live in the IT circle for a long time, and all the clothes they see are in this style. It is hard to accept another style.

In a word, it is difficult to follow rules and innovate.

If there are so many schools, then the sports series, the Korean version of the Japanese version of the clothing,

Clothing, the choice is relatively more, public goods, brand goods ~ low end, middle end, high-end high-end have corresponding market.

High-end products are relatively difficult.

If you look at the style of the students around you, it's easy to locate the goods.

And most of the students seek fresh stimulation, so it is relatively easy to open a small shop with a distinctive style and a distinctive style.

But no matter how rich the student is, he will buy a bag for thousands of dollars and buy thousands of shoes.

3-4 buying underwear is absolutely rare.

The mentality of students is very easy to change, no stereotypes, for their own style is not too limited, maybe today also like the ladies style, tomorrow to see the class flower wearing a fashionable style of clothes, feel good, immediately follow suit is to buy, follow suit phenomenon is very common.

And most of the clothes will not wear for a long time, and will change at most one or two months. And most people will not wear last year's money this year.

So generally do not buy too expensive clothes.

Conclusion: bold innovation, must have its own personality, goods updated quickly.

The design is novel.

Wait...

I can give you the most common example. It can be said that everyone can think of it. The key is to see more, inquire and think more. Everyone can only have his own set of distinctive ideas if he is careful, so long as he is not afraid of hard work, this idea will become money flowing into your pocket.

2, more office buildings or more residential buildings?

This is related to customer economic capacity, window display style, rush hour and so on.

If there are more office buildings, it will be the basic selling time after 12:30 PM and after 5 p.m.

In general, there are more shopping and less shopping, but the greater the amount of shopping, the greater the volume will be.

Getting more impulse spending will decide whether your business is good or bad, and open a clothing store in an office building. Window display is very important. People's glimpse at work and work may create an impression on the location and style of your store. When you take a break, you may come and look around in your shop. If you encounter a product that you like, you will get a deal. Even if it didn't happen then, you might come to work at night.

Or pay wages later consumption.

Therefore, 15, 10, and 20 payday is the best time for special events.

Conclusion: it is suitable for boutique and warm environment, giving guests the most relaxed environment. This kind of consumption is enjoyable consumption.

If there are many residential buildings, it is suitable for some foreign trade shops. Children's clothing and display styles are displayed on the theme of more goods and more styles. The rush hour is after 6:00 p.m., and the whole weekend is full.

It should be noted that this shop needs to pay attention to, for the most conspicuous places on display, usually different from weekends. From Monday to Friday morning, the general shop is a full-time wife, like a relatively high-end, distinctive clothing, and Friday evening, Saturday Saturday is everyone's rest days, the gold position display is based on the public, the style is good, the price is low.

3, the new buildings are mostly old buildings.

The old building of the new building mainly determines the level of consumption and the concept of consumption.

Old buildings are low and new buildings are high.

One of the important bases of pricing.

4, mean age

The main reason is that young people and more elderly people decide the location and price of goods.

It is worth mentioning that if the neighborhood is new buildings, and are white-collar or small boss, it proves that the age is not large.

Take a closer look and see if there are more than 27-31 couples. Consider children's clothes. There must be many children.

5, supermarkets

A large number of supermarkets can prove that there are more residents and moderate consumption.

And when the site is inspecting, we can see the flow of people in the rush hour by looking at the supermarket cash register.

6, if there are more shopping malls, you can consider opening the shops around the world by using Dongfeng, as long as there are characteristics, high prices, shopping malls, and no buyers.

7, clothing

The clothing market itself has gathered all the clothes to buy. It should be noted that if the market is open, the location is very important. The best location is the elevator side, the toilet side, the corner, it is better to actually inspect the flow of the entire shopping malls and the flow of the booth you choose.

It is also necessary to examine which sellers sell well in the market and how they do it.

Shopping malls are less frequent customers than those who pass by. Therefore, the emphasis is on display and shopping quality.