Sun Tuosheng Analyzed And Nursed Guangdong'S Fashion Power To Promote The Pformation And Upgrading Of The Garment Industry.

Clothing is an important traditional advantage industry in Guangdong province. It is one of the nine pillar industries in our province.

After more than 30 years of reform and opening up, Guangdong has become an important part of the country.

Base, export base, fashion trend communication base and logistics distribution center.

In 2011, there were more than 30 thousand garment enterprises in our province, and more than 3 thousand garment enterprises above designated size. The total output of garment enterprises was 5 billion 980 million, accounting for 23.52% of the total national total, and garment exports amounted to 31 billion 434 million US dollars, accounting for 20.52% of the total production volume and total export volume.

At present, influenced by such factors as the unstable international economic situation, the rising cost of production factors and the lack of independent innovation, Guangdong's clothing industry is facing a major challenge to speed up pformation and upgrading and expand from scale expansion to value expansion. In 12th Five-Year, it will be a critical period for our province's garment industry to accelerate the pformation of economic development mode and realize "Guangdong manufacturing" to Guangdong creation.

We are here today.

The purpose of the pformation and upgrading conference is to focus on the core task of "accelerating pformation and upgrading of the economy and building a happy Guangdong". We commend a group of clusters and enterprises that are innovative, characteristic and effective in the pformation and upgrading of the garment industry, set up benchmarks, guide the healthy development of the industry, and step up awareness, broaden our minds, seize the key, and comprehensively push forward the structural adjustment and pformation and upgrading of the garment industry in our province.

Next I will talk about two aspects: first, why we should promote the pformation and upgrading of the garment industry; two, how to promote the pformation and upgrading of the garment industry in Guangdong.

First, fully understand the urgency and necessity of the pformation and upgrading of the garment industry.

(1) accelerating pformation and upgrading is an important means and measure to achieve a happy Guangdong.

After more than 30 years of reform and opening up, Guangdong has entered the pitional period of economic and social development. The traditional mode of development is difficult to continue. The task of promoting scientific development and changing the mode of economic development is arduous and urgent.

In the face of this new situation, the ten plenary session of the eight session of the provincial Party committee put forward the core task of "accelerating pformation and upgrading and building a happy Guangdong".

Among them, happy Guangdong is the purpose. Accelerating pformation and upgrading is an important means and way to achieve happiness in Guangdong.

Over the years, the garment industry has played a leading role in the industrialization process of Guangdong, such as main industries, leading industries, foreign exchange earning industries, employment industries and rich industries.

In recent years, the clothing industry in Guangdong has been challenged by various aspects, especially the world financial crisis and the strong development of garment industry in other parts of the world, which has brought unprecedented pressure to Guangdong's garment industry.

It is a serious problem for Guangdong's clothing industry to continue to lead or sail away from other provinces and cities. Only by pformation and upgrading can the new core competitiveness of Guangdong clothing be formed.

(two) accelerating pformation and upgrading is the key to maintain the competitiveness and sustainable development of traditional industries.

Although the clothing industry in our province still occupies a leading position in the whole country, there are still many problems that restrict the continuous development and growth of the industry.

First, the ability of independent innovation is weak. At present, the growth pattern of Guangdong's clothing industry is still dominated by extensive type, mainly relying on low cost elements such as labor force to form comparative advantage, and lack of awareness and ability of independent innovation. Export mostly relies on OEM and processing, and the average profit of industrial enterprises is at a low level (only about 3%-5%), which directly leads enterprises to resist risks and resist fluctuations.

Two, the level of industrial technology and equipment is relatively low. The level of electromechanical integration, digitalization, informatization and intellectualization need to be further improved. The contradiction with the requirements of high quality, high-grade, fast delivery and multiple varieties is becoming more and more obvious.

Three, the international comparative advantage of labor and land is gradually losing. In the central and Eastern Europe, Southeast Asia and other countries, relying on cheaper labor and geopolitical advantages close to the main consumer market, it has already made a strong competitive pressure on Guangdong's clothing exports.

Four, the construction of industrial public service system is insufficient. The public service platform of Guangdong garment industry is not large, and its strength is weak. The platform built by individual industrial clusters has few substantive results, and no effective operation mechanism has yet been formed.

The above problems have become a stumbling block for the development of garment industry in our province. To achieve rapid and effective pformation and upgrading of garment industry in our province, it is the key to solve these problems.

Two, how to promote the pformation and upgrading of Guangdong's garment industry.

This year, in order to carry out the provincial government's opinions on speeding up the pformation and upgrading of the traditional industries in Fujian Province, we will accelerate the pace of adjustment and upgrading of Guangdong's garment industry, increase the innovation advantages, and further play the leading role and exemplary role in the national garment industry. I will list the garment industry as a key industry in this year's pformation and upgrading of traditional industries. In the first half of this year, three major tasks were carried out:

First, United Provinces.

The garment industry cluster in various parts of the country constitutes the "Research Group on pformation and upgrading of garment industry in Guangdong province". In the 3-5 month, we carried out preliminary research work on the key garment industry cluster governments, industry associations, backbone enterprises and parks in our province, and understood the basic situation of the industry, looking for breakthrough and focus in the pformation and upgrading of the garment industry.

Two, we should carry out the relevant promotion and promotion work in the province's garment industry pformation and upgrading in Guangdong Province, and identify a number of garment industry pformation and upgrading, focusing on cultivating clusters, focusing on nurturing service platforms, focusing on nurturing enterprises and key supporting projects, giving priority to supporting small and medium-sized enterprises with characteristics of development, strong innovation ability and superior future growth, supporting the development of special garment clusters, and actively playing their leading role and exemplary role in industrial pformation and upgrading.

Three, according to the research situation and the actual development of the industry, we formulated the action plan for the pformation and upgrading of the garment industry in Guangdong Province, and instruct each responsible industrial cluster to formulate and implement the "cluster to promote the pformation and upgrading of the garment industry".

In order to promote the pformation and upgrading of the garment industry, the Provincial Committee of letters and commissions will focus on the following aspects:

(1) speed up structural adjustment and enhance the added value and competitiveness of products.

In terms of technological pformation, the provincial government has allocated 5 hundred million of the funds this year to support the pformation and upgrading of traditional industries.

Emphasis will be placed on encouraging garment enterprises to promote the evolution of clothing products from low value-added products to high technology and high added value product structures through improving series of measures such as technology and equipment, and supporting enterprises to develop new products and varieties with high technology content, new materials and new processes, optimize garment processing ability, do well in clothing research and design, develop clothing to personalization and fashion, promote the use of auxiliary production and auxiliary management systems with high automation and integration, continuously improve product quality and grade, further develop products to high added value, and improve the application rate of advanced technology and informatization such as automation design, automatic manufacturing, ERP, e-commerce, and so on, and improve labor productivity in the whole industry.

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(two) expand domestic sales and promote consumption, and strive to create the image of "new commodities".

According to the Provincial Committee and provincial government's work on expanding domestic demand, we will choose clothing and other Guangdong advantageous industrial products in East China, central China, northeast, southwest and other regions. Through time synchronization and space-time synchronization, we will focus on the "tour sales promotion month" in the existing stores and the wide goods promotion network created by our committee. At the same time, we will focus on large-scale economic and trade activities and provincial economic cooperation. Through the combination of provincial drive, municipal interaction, city interaction, business association organization and so on, the national activities are implemented to promote the development of "wide goods nationwide" and focus on creating "new wide goods" image.

(three) to promote new breakthroughs in the development of clothing e-commerce.

Guided by Scientific Outlook on Development, taking the industrial pformation and upgrading as the main line, with the aim of reducing circulation costs and promoting consumption as the direction, with business mode innovation as the driving force, we vigorously cultivate e-commerce benchmarking enterprises, strive to optimize the development environment of e-commerce, strive to create a good atmosphere for the development of e-commerce, enhance credit security, improve the efficiency of logistics distribution, and promote the breakthroughs in the rapid expansion of e-commerce, the significant improvement of the level, and the obvious expansion of application fields.

Xiao Dan governor attaches great importance to the development of electronic commerce, specially convened a symposium, and the provincial finance is prepared to give 500 million capital to support the development of e-commerce.

By the end of 2013, policies and measures to support the development of e-commerce will be introduced in an effort to promote the establishment of an international e-commerce centre in the Pearl River Delta, cultivate a number of benchmarking enterprises with international influence, build a number of high level e-commerce demonstration bases, and create a comprehensive e-business integrated service system.

(four) promoting brand building and changing the growth mode of garment industry.

The Ministry of industry and information technology recently announced the directory of industrial pfer guidance (2012 Edition), which has shifted the direction and focus of the 15 traditional industries, including textiles. One of the key tasks in Guangdong is to develop "brand clothing".

It is the only way to solve the low profit margins of garment enterprises by actively guiding and promoting the brand building of Guangdong garment enterprises and increasing the added value of products.

Advantageous enterprises need to seize the opportunity to cultivate modern capital consciousness, enhance capital operation ability and carry out effective capital integration.

The Guangdong fashion week, which has been held for more than 10 years, is an important platform for Guangdong's clothing industry to build its brand and promote its brand. It hopes to enhance its service function and contribute to Guangdong's efforts to create "strong clothing province" and "strong cultural province".

(five) give full play to the role of the government and associations and strengthen organization and guidance.

The provincial and municipal economic and Information Commission departments, the relevant industrial clusters and the provincial clothing association should strengthen the unified arrangement and organization and coordination of the pformation and upgrading of the garment industry in the province, formulate relevant action plans and measures, and guide and supervise the progress of the pformation and upgrading of the garment industry and related backbone enterprises in various regions.

Each unit is responsible for organizing and implementing the action plan of the garment industry pformation and upgrading work in accordance with the division of labor, and forms a working system of effective interaction and coordinated development among government departments, industry associations, industrial clusters and backbone enterprises.

To give full play to the guiding role of financial funds, the provincial and municipal special funds should increase support for the pformation and upgrading of the garment industry, and support and encourage the pformation and upgrading of the garment industry.

As an important traditional advantage industry in our province, the garment industry will continue to play the role of pillar industries and leading industries in the next development period.

We must strengthen our confidence, overcome the current unfavorable situation, break through the bottleneck of development, make joint efforts to promote industrial pformation and upgrading, and strive for a new leap forward development.