Shoe Enterprises: "Dancing With Wolves" Can Grow And Grow.

Local brand is the product of many years of historical accumulation. It is also the card and window for local publicity and exhibition. These brands are very valuable for their social and economic significance, and are well received by local consumers.

After visiting the leather shoes Market in Yancheng, we found that the local leather shoes brands occupy the advantage of "geographical advantage and harmony". The brands of good people, Qin Sheng, bully, Ya Nong, Jian Wang and other brands have high popularity, and the sales volume ranks the highest in the shopping malls, even more than some well-known brands in China.

However, in the local "unlimited scenery" shoes brand in the field market performance is poor, outside the province is less known.

This shows that there is still a long way to go for the local shoe brands to "go out". It is urgent to develop rapidly in the competitive environment of "dancing with Wolves".

Customer sentiment: the brand image must keep abreast of the trend. For many local citizens, the brand of local leather shoes can be seen as well known.

Liu, who often buys real estate shoes, thinks that the leather shoes produced in Guangzhou, Chengdu, Wenzhou and other places are closely related to the fashion trend, the colors are bright and changeable, and the styles are novel and outstanding. This has great attraction for the mainstream consumers who are chasing the fashion in the city; and the local shoe brand images are mostly adhered to "tradition", the image is "monotonous and dull", it is very difficult to win the love of the young people.

Mr. Zhang, who lives in the west of the city, thinks that the local shoe brand has been in a state of "loose sand" for a long time, and is facing many difficulties.

If we do not keep pace with the times and keep abreast of the trend of the industry, it is hard to be bigger and stronger.

"The local leather shoes brand must go out boldly and intensify the promotion of brand packaging." Mr. Zhang said excitedly that leather shoes must be strict in quality and must be bold in innovation from concept to action so that brands can enter the hearts of consumers.

Miss Zhao, who teaches Chinese in a middle school in the city, believes that local leather shoes should be aware of the urgency of enhancing brand image.

If local shoe companies do not attach importance to brand development, do not pay attention to brand promotion, do not study long-term planning deeply, just covet short-term interests, then the brand that is hard to build will not stand the test of the market.

Manufacturers: Based on the local initiative and "going out", facing the increasingly fierce competition in the industry and the gradually saturated market space in big cities, it is urgent for local leather shoes brands to implement the "going global" strategy.

How to go out and compete with famous brands at home and abroad is already a serious topic before the local shoe brands.

Because of the difference between their "family property" and the ability of entrepreneurs, local shoe companies can be divided into two major camps: the "conservative" who deeply ploughs the local market and the "go out" group.

Some manufacturers believe that Yancheng's huge 8 million consumer group can do well in the local market, and the local market has great benefits. Some other manufacturers believe that it is not easy to meet the local achievements only if they want to survive in the shoe industry which is constantly shuffling. Only when the platform is higher and the competitors are stronger can they make progress faster.

"Going out" is a gesture and the only way for regional brands to grow and expand.

Although the brand name of imported leather shoes is "wolf coming", the local leather shoes brand is not necessarily to be a "sheep". In the face of competition, especially the brand competition coming gradually, evasion is obviously not a solution. Only going out, whether going out to be a wolf or going out to study, is beneficial and harmless to oneself.

Zhu Guojun, chairman and general manager of the good shoe industry Co., Ltd., when he talked about "going out", said with deep feeling.

Insiders: the comprehensive strength needs to be "upgraded". Shen Hongshun, manager of the shoes department of Yanfu people's shopping mall, said: "because the price of leather shoes is moderate, quality is excellent, after-sales service is thoughtful and convenient, and good reputation has been formed for a long time, so it is favored by the wage earners and other consumer groups. However, compared with the famous leather shoes brands in other countries, the gap is still very obvious, so we need to improve in many aspects such as product research and development, brand image and so on, so as to enhance their comprehensive strength."

Turning to the "bigger and stronger local leather shoes brand shoes", the quality supervision department's insiders also put forward suggestions: on the brand operation, local shoe enterprises should start from product packaging, brand building and other aspects to attract consumers; in terms of price, we should consider the degree and level of acceptance of different consumers; while clearly defining the brand positioning, we should also analyze clearly the target consumer groups and the choice of shopping malls.

Market competition always challenges and opportunities coexist.

If the local shoe brand has a clear brand development strategy and is good at grasping market opportunities and constantly expanding itself, it will be able to rise rapidly in the fierce competition environment and become a national and even worldwide brand.