Fuzhou'S Clothing Market Is Overloaded With Spring And Summer Wear And Consumption Is Weak.

A large backlog of spring and summer wear and sharp reduction in orders for autumn and winter wear.

Affected by sustained economic downturn, market saturation and online shop shocks, Fuzhou has become a major player this year.

Enterprises have suffered the most vulnerable period of consumption in the past ten years.

22, reporters learned that in the face of this situation, many garment enterprises are cracking down on their predicament by means of early discounts, clearance and production reduction.

The "fold" of the costume is heard.

For clothing companies, this year is particularly sad, Fuzhou.

No exception.

Reporters interviewed yesterday learned that clothing enterprises encountered nearly ten years of the most vulnerable period of consumption, the industry is facing an unprecedented inventory digestion war.

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"Sales of spring and summer clothing dropped by nearly 5. Stock is estimated to be sold in a year, and this year's performance is expected to decline by 20%~30%."

In the interview, many Fuzhou clothing enterprises responsible person said that for many years, the clothing business has been especially rare this year, and the domestic trade performance is not good, and the foreign trade performance also slipped very obviously.

Mr. Ho, head of a brand clothing store in Fuzhou, said that the sales target for the company increased by 2 this year, mainly due to the backlog of inventory.

Fuzhou City

The relevant person in charge of the association also confirmed to reporters that the sale of clothing stores this year is an indisputable fact. Many enterprises have a large backlog of spring and summer clothing, and orders for autumn and winter wear have also been reduced by half over the previous years.

On the morning of 22, reporters visited the market and found that almost all clothing stores were discounted and sold for summer wear. "Advertising for one season, one for one", "1 fold for the whole market", "emergency selling" and other advertisements were particularly conspicuous, and some department stores also advertised the "summer clothes clearing 3 fold".

In addition, many newly listed autumn and winter clothes also add discount.

In a brand clothing store in the Mixc, a suit with an original price of 1000 yuan is only 100 yuan, and the coat of nearly 1400 yuan is only 400 yuan.

Jintai Road family

The store posted a "12% off of autumn new products" preferential information.

Many businessmen said that according to past years, the discount of new products on sale is rare, but this year exceptions.

"Judging from the current situation, this year's performance has increased, but the growth rate is not high."

A department store responsible person in Fuzhou said that although the discount area of the mall brand was similar to that of previous years, the brand that wanted to participate in the activity was obviously more than that of previous years. This can not only increase sales volume, but also try to digest inventory.

Some reduce production and some pformation.

The reporter learned that there are more than 200 garment enterprises in Fuzhou. To solve the problem of declining performance, some enterprises choose to clear the stock in advance and digest inventory.

Mr. Chen, who has been doing many years of clothing wholesale business in Chung Ting Street, told reporters that in August, some enterprises began to dispose of large scale discounts in large quantities in the past few years, but this year they began to offer discounts in the first half of 7.

In addition, many garment enterprises have begun to save themselves by reducing production and developing e-commerce sales channels.

"Now the enterprises are facing two awkward embarrassments."

Mr. Chen, director of Fuzhou dappa Garments Co., said that on the one hand, the economic environment was depressed, which led to the narrower sales of enterprises. On the other hand, the cost of labor and other kinds of costs kept rising. In the face of pressure, enterprises had to temporarily reduce production.

At the same time, some large garment enterprises are actively seeking pformation.

As Fujian's children's wear industry leader, Fuzhou private enterprise Fujian Mao Mao Group recently has new moves.

The reporter learned that the Jiangsu finance and Mao Industrial and Trade City, which was invested by the group in Suqian, Jiangsu, started construction in March and plans to start production next February.

Zhou Xuncai, chairman of Finance and Mao Group, said that the area of Jiangsu finance and Mao Industrial and trade city is 2 million 200 thousand square meters. It will build a city complex integrating R & D, production, import and export trade, business and housing as a whole. The annual sales revenue is expected to be 30 billion yuan.

In addition, the finance and Mao Group is also preparing to build a land enterprise headquarters Economic Zone in Taiwan and build a platform for "land capital to enter Taiwan". "Now it is actively choosing a location, initially located in Linkou District of Xinbei City, and plans to start construction next August."

Wu Jintu, President of Fuzhou garment industry association, said that at present, most clothing enterprises in Fuzhou are mainly women's clothing, and the staff size is below 1000 people. In the face of all kinds of pressure, clothing enterprises should work hard on fabric, style design and brand, so as to enhance the added value of products.