Wenzhou Clothing Brand Attaches Importance To Services And Tailor Tailored Products

How can the same products and brands achieve sustainable development while consumers are benefiting? Wenzhou Many brands such as shoes and clothing, glasses and so on have chosen to open a new competition channel through "tailor-made".

Zheng Chenai, President of Wenzhou clothing trade association, said that customization is a green, environmentally-friendly reservation consumption, no inventory, no waste. For consumers, it can bring more and more meticulous service and more high-end shopping experience; for production workers, they can shorten working hours, reduce work intensity and bring more benefits.

"The gold medal VIP customer can enjoy a designer's and print designer's tailor-made service for his clothing every year." Ye Jie, vice chairman of Wenzhou Jideli Industrial Co., Ltd., said that in order to meet the personalized needs of women's clothing, the company's European Angel women's wear brand will launch more customized services next.

In recent years, more and more clothing brands in Wenzhou have launched customized projects. Some brands even regard them as the image projects that the company focuses on.

Customized teams are growing

Recently, European angel's new image store in downtown is being renovated. Ye Jie introduced that a large area will be set up in the store as a VIP customization area. Here, VIP members can not only be based on personal figure. Customized products It can also enjoy the exclusive services of designers, print designers and volume teachers according to the personalized needs. All VIP members' custom-made clothing will be recorded. Some unique styles. If second persons are customized, the company will inform the customer to place the order with the consent of the customer.

It is reported that the company has done a lot of preparatory work for pushing customized services, equipped with specialized working groups, sample workers and so on. In addition, designers and print designers spend a certain amount of time each month to serve the customization department.

Since last year, Zhejiang snow song costumes Co., Ltd., which has made many years of group customization, has also begun to pilot personal volume customization business. Tong Liwei, head of the company's customization department, said that the process of personal customized business is not very convenient yet, but there are quite a few customised customers. Therefore, at present, the company is formulating a plan for volume customization. In the future, a customized area will be set up in large stores.

Customization is not necessarily expensive.

"Customization is not unattainable, it is not necessarily high price, sometimes it is more parity." Zheng Chenai, chairman of Zhejiang's Olympic apparel Co., Ltd., said that the company is promoting customized business this year. Custom-made prices may sometimes be several points lower than that of the sample clothing, which is the brand's time cost for consumers.

It is understood that the price of customized products launched by snow songs and European angels is the same as that of store products. The custom products of the news birds, France, Jordan and other brands in the exclusive store are also in line with the prices of the store products, and the waiting time is not long. Generally speaking, goods can be mentioned between one week and two weeks.

Customized high-end services

The "CARL BONO" custom-made brand of the news bird group puts forward very high requirements for every detail of the service. For example, in addition to having professional standards and dressing in vitro, the company also requires them to use specified fragrances and eat green arrows and chewing gum before work.

"CARL BONO" is a senior custom brand launched by the bird in 2007. It has sold 228 thousand yuan a set of high priced Western-style clothes, and many customers have accumulated over about 1000000 yuan. According to the introduction, the services they provide are very fine: the company makes a batch of advanced fabrics in the UK and other places every year, and each fabric has a limited production of 100 meters (33 suits). A high salary is hired from Italy for 5 senior quantity division teachers. All garments are hand-made, with pure linen lining (environmental protection and breathable). They also provide a special service, that is, before making garments, make a set of trial clothes with alternative fabrics, and then put them into production if they feel fit.

Recently, reporters walked in Wedding bird France, Jordan and other early launch of custom clothing brand stores, found that they have custom areas, and "hardware and software" are no less than coffee shops and other leisure places. Some business executives say that customized products are not just product quality, but also more and more high-end services than services.

In fact, not only clothing brand enterprises have joined the custom army, but also many garment foreign trade enterprises and processing factories are making customization in transition. How do these factories transform to make customization? What is the difference between their channels, pricing and business strategies and brand enterprises? Please continue to pay attention.