The "Lining Cup" Track And Field Meet Was Held In Yunnan, And Lining'S Professional Marathon Shoes Became The Focus.

A few days ago, the "Lining Cup" second track and Field Endurance Event plateau confrontation competition was held in Chenggong, Yunnan province. The award of Lining, professional marathon shoes, sponsored by Lining, has become a major focus of the competition, and has won the praise of many athletes and professionals.

At the competition, Lining's speciality

At the same time, it appeared on the feet of the junior teams of the two events of cross-country race and race walking.

Cai Yong, Minister of market development department of the field management center, said: "this shoe not only won the national marathon's recognition, but also won the favor of the walking race members.

This is exactly the same as what the reporters saw at the match.

In order to encourage small athletes to compete for the best results, the Li Ning Co put the shoes on the spot as one of the awards for the top eight athletes.

Using the equipment of the junior team members to award the top eight small athletes on the spot, this initiative has greatly stimulated the enthusiasm of the small athletes.

Why does this marathon shoe have such a great magic power to play the role of stimulating athletes' desire for competition and even creating the atmosphere of the arena?

Zhang Jinuan, director of the company's sports resources marketing department, said that Lining's marathon shoes were designed and developed in 2006, and experienced three generations of products.

In the 2009 World Athletics Championships, Chinese marathon Snow White won the title in the two generation of Lining's marathon shoes.

At present, the feedback from the national team and provincial team members is quite good.

Lining, chief marketing officer and special assistant to Zhang Xiangdou, gave the reason why this marathon shoe was popular at the competition venue: "running is the most widely participated sport, whether male or female, whether young or old, will be put into this sport. Therefore, to provide professional products for the project, we must consider the technology, ensuring the comfort of running process, and improving its professionalism, such as shock absorption, abrasion resistance and breathability. This will put forward higher requirements for the products. Therefore, Li Ning Co has focused on the development of this product, and has adopted the domestic and international advanced scientific research technology, material technology and technology to recombing and processing the product."

Reporters also noted that this marathon shoe has distinctive features both at the face and at the bottom.

The face is a large area of one piece of big hole sandwich net cloth, which greatly enhances the air permeability.

The key parts design the wrapped ribbon to ensure the stable support in the movement; the shoe's head is a super fiber flocking material, forming a good support and wrapping, and the super fiber flocking material is beneficial to the bending; the heel of the shoe adopts a linkage structure to ensure that the strength is better forward and the stability is ensured, and the cotton shoe belt also effectively avoids the movement loosening.

The bottom middle sole is made of lightweight EVA material, which has excellent elasticity and compression resistance. This is one of the most important professional requirements of endurance events such as marathon and race walking. The bottom running through the front palm is made of two TPU structures, with excellent elasticity and rigidity, light weight and good force pmission. The rear heel adopts super wearable rubber to ensure the wear resistance of long time movement. The DSP material of the forehand is designed with granular shading to enhance abrasion resistance and grip.

After understanding the technical content, material properties and process design of this shoe, maybe we can understand why this marathon shoe can produce such a great magic in the competition site and be so warmly welcomed.