Analysis Of The Sales Situation Of Dalian'S Clothing Retail Market In The Two Quarter Of This Year

Local women's wear and children's wear brands are waiting to rise.

According to Dalian

The clothing sales statistics of eight shopping malls in Dalian, such as Dalian shopping malls, friendship shopping malls, New Mart shopping plaza and Mackay Le, show that in the two quarter, the total sales of four categories of clothing for men's suits, men's shirts, women's wear and children's clothing in Dalian decreased by 5% compared with the same period last year, and the total sales volume dropped 6% compared with the same period last year.

Among them, the sales of men's suits decreased by 14.4% compared with the same period last year, and sales fell by 6.4% compared with the same period last year. The sales of men's shirts increased by 3.7% compared with the same period last year, and the sales volume decreased by 0.6% compared with the same period last year. The sales of women's wear decreased by 4.48% compared with the same period last year, and the sales volume decreased by 3% compared with the same period last year. The sales of children's wear increased 0.2% over the same period last year, and the sales volume decreased by 4% compared with the same period.

On the whole, sales of shirts and children's clothing showed an increasing trend, but not much, and sales volume showed a downward trend, indicating that the rising trend of clothing prices in Dalian market appeared.

From the brand perspective, in the two quarter, the top three ranking of men's suits in Dalian were creational, Rui Shen and Sabatini. Their market share was 11.83%, 9.83% and 9.49% respectively. The top three sales rank were rich brothers, Sabatini and Wei Ke do, whose market share was 5.89%, 5.71% and 5.41% respectively.

Dalian local brand men's suit brand creation and Rui Shen occupy the top two sales, especially the number one creation, showing a good growth trend.

At the same time, Dalian local brand sales performance is also outstanding, Fu brother occupies the first place in the rankings.

Two quarter, Dalian male

The top three sales figures are Pierre Cardin, Arthur and Maya, whose market share is 20.5%, 11.85% and 10.21% respectively. The top three sales rank are Arthur, Pierre Cardin and Gedrick, whose market share is 17.86%, 16.07% and 7.37% respectively.

Arthur's men's shirt in Dalian's local brand is one of the top three players in sales and sales.

In terms of women's wear, the top three brands in Dalian in the two quarter were Veromoda, ONLY and nine posture. Their market share was 6.12%, 3.44% and 2.05% respectively. The top three sales rank were Veromoda, ONLY and Xing Fu women, whose market share was 7.7%, 4.76% and 2.1% respectively.

In the women's wear, Dalian local brand lucky woman performance is pretty good, squeezed into the top three sales of women's clothing.

Children's wear in the two quarter of Dalian

The top three brands were ADIDAS, NIKE and PAWINPAW. Their market share was 10.25%, 6.32% and 4.73% respectively. The top three of sales ranked ADIDAS, Snoopy and NIKE, and their market share was 7.82%, 5.33% and 4.91% respectively.

Dalian's local brands are not among the top three in terms of sales and sales. Only ting Ding's children's clothing is in the front rank, ranking tenth in sales volume.