Luxury Luxury Brands Enter Anhui, Hefei And Hefei To Integrate With The World.

A large number of brands have entered Hefei. What changes will it bring to Hefei's business and public consumption while they are playing the role of city?

Wang Kaiyu, a researcher at the Provincial Academy of Social Sciences, lamented in the interview that the number of high-income people in Hefei has increased significantly through the development of these years.

Wang Kaiyu, who has studied the market economy for many years, seems to be one of the main reasons why luxury goods compete in Hefei recently.

"Luxury consumption is a symbol of the development of local economy and the increase of high-income people.

It is a market that can enter, if it can not be sold, it will not come. "

Full competition, survival of the fittest.

From the perspective of market development,

It is also a good thing to enter Hefei in large scale to promote competition in local businesses.

It is understood that a lot of first-line brands come in to dig talent, resulting in the flow of personnel, forcing the development of existing commercial bodies.

"From a certain point of view, the entry of luxury brands has gradually brought Hefei shopping malls to the world."

Wang Kaiyu said that most of the shopping malls in developed areas have high school and low grade.

The first tier cities in Beijing and Shanghai are prosperous businesses, where there are places for high-end consumers and comfortable shopping for low-income people.

"The market structure should be reasonable, the good things in the world can be bought in Hefei, and cheap goods can also be purchased to meet the different needs of different income groups in Hefei.

Shopping malls use their advantages to attract customers to compete.

To achieve mutual prosperity.

Before, when it comes to shopping, many people always choose to go to Nanjing and Shanghai to pick up goods at the weekend.

From the point of view of local governments, the development of the economy needs to expand domestic demand, that is, Hefei should develop its own consumer goods market and develop a market suitable for all sectors of consumption so as to establish a complete consumer market. On the other hand, Hefei has developed rapidly in recent years, and it needs matching with the construction of regional mega cities.

With distinctive brand awareness, we must create characteristics.

At the same time, the government should play a very good role.

We must not be indifferent to it, we must crack down on falsehood, promote the establishment of a legal economy, a competitive economy and a trustworthy economy, and guide department stores to extend to grass-roots units, serve a wider group of people, and occupy the market as early as possible.

For a time, large and small shopping malls are located in the city of Hefei. How can the mall get a share in the big cake in the Hefei market? Wang Kaiyu suggests that businesses should study the luxury consumer market, "the luxury market should be constantly nurtured, giving birth to Anhui's own luxury market, so that the market can flourish, in line with the current high income group's increasing status."

In addition, if we want to be invincible, the shopping malls should be positioned and displayed brand; innovation and positioning should be constantly changing, differentiated and personalized development.

Convenient pportation, high credibility, has its own characteristics, brand and relatively stable consumer groups.

The new shopping malls have good jewelry in some places, some cosmetics are good, others are good.

OK. "