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    Lining Lost Profits In The First Half Of The Year, Closing 1200 Stores In The First Half Of The Year

    2012/8/25 16:52:00 23

    ClothingLiningClothing Brand

     

    Just experienced personnel adjustment.

    Lining

    The company's performance briefing yesterday in Hongkong showed that the company earned 3 billion 880 million yuan in the first half of this year, a decrease of 9.5% compared with the same period last year, while the net profit attributable to shareholders of the listed company was 44 million yuan, a sharp decrease of 84.9% compared to the same period last year.


    1200 shops in the first half of the year


    Zhong Yiqi, chief financial officer of Lining, announced that he would no longer announce the order of the order from now on.

    As a result of

    Order-placing meeting

    The sales situation can not predict the future sales situation, so the company decided to change the sales strategy for the next second quarter, and will not announce the closing of the order meeting from now on.


    Yesterday, Li Ning Co issued an early warning for the annual loss. Jin Zhenjun, executive vice president of the company, said that in order to save costs, Lining had closed 1200 stores in the first half of the year.


    The company is still looking for CEO.


    As for the position of the incumbent chief executive, Jin Zhenjun still responds to the fact that the company is still looking for suitable candidates.

    In July this year, Lining issued a notice announcing that Zhang Zhiyong was retiring as chief executive officer. Before hiring a new chief executive officer, the company's business will be led by the founder and executive chairman Lining and vice chairman Jin Zhenjun. Lining will focus on external affairs, while Jin Zhenjun is mainly responsible for the internal affairs and operation of the group.

    It is widely regarded as a signal that Lining will make major changes.


    Domestic sports brand performance decline


    With the announcement of Lining's semi annual report, as of now, with the trend, Anta, XTEP, 31st degree, PEAK, 6 domestic sports brands have handed over the 2012 semi annual report.

    Compared with the same period last year, the situation in the first half of this year is even worse. The inventory pressure is not solved and the order volume is reduced. It is estimated that most sports brand sales will continue to decline in 2012.

    It is worth noting that in the six major domestic areas

    Sports brand

    Lining's net profit fell the most.

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