• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    LV Shanghai Opens New Store Aiming At Customized Market In China

    2012/8/24 14:05:00 41

    LVNew StoreCustomized Market

    France

    Luxury goods

    Brand LV (LouisVuitton) is launching its only shoes and bags to attract many Chinese rich people, whose trademarks are very unique and can be used to recycle this unique trademark in the luxury market.


    LV recently opened the largest store in Shanghai, with a gold plated spiral staircase and a private floor only invited to make a hairstyle for the rich. At the same time, you can imagine what kind of bags you need to design.


    San Kasli, chief executive of LV, told the media during a visit to the store: "this custom concept is an ultimate enjoyment."


    San Kasli said, "art is the same.

    If you are interested in art, the most common way is to invite an artist instead of buying a piece of art that has been made.


    From the survey point of view, in the minds of many Chinese consumers, LV is generally ranked among the most popular brands.

    But for those super luxury brand names, such as Hermes, its brand value is easily violated. At present, some top consumers do not even care much about LV brand.


      

    LV

    The company hopes to consolidate its exclusive luxury status through the new store in Shanghai, which has various steel sculptures and a range of commodity categories, from fashionable coats and hats to Python and crocodile skin colourful bags.


    At the same time, the store also sells suitcases that can be used to hold cards. It helps more Chinese people play mahjong for recreation and custom made suitcases for tea sets.


    China is the world's third largest personal luxury market. Luxury goods worth at least 160 billion yuan, and is expected to exceed Japan and the United States in the next 3 years to become the world's largest luxury market, and its total value of luxury goods will reach 180 billion yuan.


    This LV storefront is one of the 16 largest boutiques in the world. It specializes in luxury goods in Shanghai: Plaza66 shopping center, which has all kinds of competitive brands, such as Chanel (Chanel) and Prada (Prada), and there are many stores in it.


    The whole store is divided into 4 standards, with more than 100 employees. At present, the store is the only one in China, specializing in the sale of customized bags and footwear.

    At present, the company does not disclose the cost of the boutique.


    San Kasli: "this customized market is mainly suitable for those who have more identities. Even if they do not buy dozens of bags, they have to buy at least a few."


    Looking at these luxury leather handicrafts, he said, "those high-end leather stores and customized shoes can better describe the characteristics of China."


    He said: "as long as we are short of opportunities to show our customers, we are at a loss at that time.

    In a word, everything is changing so fast. "


    However, LV's plan may be far from ideal.


    As China's economic development weakened, luxury consumption began to weaken.

    Not long ago, the British Boboli company said its sales had been affected by China's stagnant economic development.


    San Kasli declined to comment on China's economic situation or its impact on luxury consumption, but he also said that more and more luxury stores appeared in Beijing and Hangzhou, and trade in East China began to flourish.


    He said Chinese consumers have quickly become an expert in luxury goods, and companies need to satisfy both the first buyers and the smart buyers.


    San Kasli said that in the west, maybe this trend lasted for nearly 20 years, but in China it takes only 5 years, from the first attempt to buy, willing to buy, and finally to the right.

    product

    And service requirements are getting higher and higher.

    • Related reading

    China Apparel Intends To Establish Cotton Joint Venture In Africa

    Market trend
    |
    2012/8/24 9:18:00
    12

    Cost Pressures Forced Nike To Raise The Price Of New Sports Shoes At 2003 Yuan.

    Market trend
    |
    2012/8/24 9:18:00
    11

    Nike Shoes Are Going Up This Autumn.

    Market trend
    |
    2012/8/23 16:01:00
    18

    New Cotton Standards Began In September 1, 2013

    Market trend
    |
    2012/8/23 15:02:00
    42

    Leather Industry: Improving The Quality Of Raw Materials To Break The Bottleneck Of R & D

    Market trend
    |
    2012/8/23 14:41:00
    17
    Read the next article

    服裝企業(yè)如何面對(duì)消費(fèi)淡季

    服裝行業(yè)的銷售淡季是在每年的6月、7月和8月,服裝企業(yè)該如何面對(duì)服裝淡季,打折是唯一選擇嗎?

    主站蜘蛛池模板: 亚洲精品成人片在线观看精品字幕| 好男人好资源影视在线| 国产成人精选免费视频| 亚洲一区欧洲一区| 人人影院免费大片| 最新版天堂资源官网| 国产精品99久久久久久董美香 | 精品久久综合一区二区| 彩虹男gary网站| 免费一级e一片在线播放| h成人在线观看| 波多野结衣教师在线| 国产精品高清一区二区三区| 亚洲白嫩在线观看| 3300章极致易天下完整| 欧美交换乱理伦片在线观看| 国产欧美另类久久精品蜜芽 | 99精品视频在线| 毛片在线播放网址| 国产精品人成在线播放新网站| 亚洲一区二区三区在线播放| 国产成人福利免费视频| 日本一区二区三区精品视频| 和武警第一次做男男gay| 一二三四社区在线中文视频| 清早可以吃西瓜吗| 国产精品jizzjizz| 久久国产劲暴∨内射| 给我免费播放片在线中国| 天天干天天射天天操| 国产精品无码电影在线观看| 亚洲六月丁香婷婷综合| 黄色软件视频在线观看| 无遮挡很爽很污很黄在线网站| 午夜dj在线观看免费高清在线 | 老师xxxx69动漫| 好紧我太爽了视频免费国产| 亚洲欧美日韩成人一区在线| 麻豆麻豆必出精品入口| 搡女人真爽免费影院| 人人妻人人爽人人做夜欢视频九色|