"Outline" To Guide Overseas Consumption Reflow "Burst Buy" Or Ease

Recently released

It is pointed out that consumption promotion should be promoted.

In particular, it is necessary to actively guide overseas consumption reflow.

Relying on important tourist destination cities, we should optimize the layout of duty-free shops and foster the development of international consumption centers.

The industry believes that the "guide overseas consumption reflux" in the outline is aimed at the current Chinese tourists' outbound tourism "burst buying" behavior.

A few days ago, Shao Qiwei, the Standing Committee of the CPPCC National Committee and the former director of the National Tourism Administration, said in a public interview about the phenomenon of the "explosion buying" of the Chinese people, the phenomenon will gradually disappear after 10 years.

The cost of buying flowers is 2 times that of eating and living.

Last year, the number of outbound tourists reached 120 million people. The Ministry of Commerce statistics showed that the consumption of overseas tourists for Chinese tourists reached 1 trillion and 200 billion, of which 700 billion -8000 billion yuan was spent on shopping.

Overseas consumption of Chinese tourists has been equivalent to 4% of the total retail sales of domestic consumer goods.

Chinese tourists' enthusiasm for "pop buying" has swept the world.

The shopping malls were occupied by Chinese tourists, so that the store had to temporarily recruit Chinese guides.

The monitoring data from tuniu.com also showed the enthusiasm of the Chinese people when they went on a trip: the proportion of the outbound free pedestrians in 2015 was the highest among the 6000-8000 yuan, and the per capita consumption increased year by year, and the average proportion of three items of consumption, eating, living and buying was 1:1:4.

That is to say, outbound free walkers spend 2 times as much on shopping as they eat and live together.

Tourists from Shenyang can't do without shopping.

The tourism law, which was formally implemented in October 1, 2013, stipulates that "travel agencies should not organize tourist activities at unreasonable low prices, deceive tourists, and obtain unfair benefits such as rebates through arranging shopping or separately paying tourism projects."

Many travel agencies have "one size fits all" to cancel shopping, and there is no shopping point in the trip, which is hard for tourists to accept.

Meng Meng is

A tour leader of a large travel agency said, "at the time, a group from Thailand took a tour of a local specialty store, and the tourists asked for a shopping. Because of the itinerary, the tour leader and the local guide did not dare to stay. The tourists were very disgusted. Some tourists were very excited. Some of them took the lead in the shop and did not pay attention to the purchase."

Another large travel agency in Shenyang told the reporters on the outbound tour that more than 80% of the tourists in the outbound group had shopping needs.

According to press enquiries, there are more or less shopping spots in outbound tourism products in Shenyang, and most tourists accept them.

"Traveling means eating, traveling, shopping, leaving a country without any regrets."

Aunt Wang often goes out to travel.

"Explosion buying" is a manifestation of immature travel behavior.

From buying luxury goods to buying electric cookers and toilet seats, the overseas purchasing power of Chinese tourists has made many overseas people speechless.

In view of this phenomenon, there are people in the industry who believe that the "outburst buying" of Chinese outbound tourists is a phenomenon of immature tourism behavior, which will be gradually alleviated in the future.

"After a few years of retrogression, Shenyang people tend to travel abroad for a number of countries. The 12 countries in Europe are the most popular products. Now they prefer to swim in depth, and travel to 4 or 2 countries in the 12 day. This is the behavior of tourism becoming more and more mature.

So is outbound tourism. With the rich experience of tourism, outbound tourism is no longer rare. Tourism will increasingly return to the essence of sightseeing and sightseeing, and the phenomenon of overseas buying will also ease.

Shenyang Overseas International Travel Agency official told reporters.

In addition, relying on important tourist destination cities, optimizing the layout of duty-free shops and fostering the development of international consumption centers will also help to keep more consumption in China.