From "Dongguan Traffic Jam, Global Shortage" To "Dongguan Creates And Sells All Over The World"

"Dongguan traffic jam, global shortage" was once used to describe "

"The grand occasion of Dongguan's manufacturing industry.

But with the international financial crisis in 2008 as the watershed and Dongguan's economy facing severe challenges, the old "Dongguan model" with processing trade as its main body is under unprecedented suspicion: reduced overseas orders, declining corporate profits, and the failure of OEM enterprises.

Similar information often appears in the media at home and abroad.

In the clamor, reporters went deep into the Dongguan line. After two months of field research, we found a Dongguan which is different from the legend: This is still a city full of vitality and opportunity. Unlike before, she is realizing the pformation of power and starting with innovation, technology and intelligence.

Starting from today's "new Dongguan power" column, we launch a series of newsletters to explore the pformation of Dongguan's economic power, and to see the deep pulse of Dongguan's economic pformation, and provide sample experience for China's economic pformation and development.

In the eyes of the outside world, Dongguan completed a brilliant leap in urban development in 2015: GDP reached 627 billion 506 million yuan and entered the club of "100 billion dollars", an increase of 8% over the same period, and a smooth pition to the growth of medium and high speed.

Another set of figures is also encouraging: in 2015, Dongguan actually made use of foreign capital of 5 billion 320 million US dollars, an increase of 17.5%; in Dongguan, the city introduced 1989 domestic investment projects, and the actual investment amount was 55 billion 197 million yuan, up 40.98% over the same period last year.

Behind the figures is that Dongguan's dominant supporting industry has changed from "three to one" to advanced manufacturing and high-tech industries. It is the international and domestic industrial capital that is still optimistic about the development prospect of Dongguan's "world factory".

From "Dongguan traffic jam, global shortage" to "world factory" to "world created by Dongguan and global market", the pformation of power is quietly realized.

Structural adjustment:

New technology from investment shoe factories to Nuggets

In 2015, the high growth of domestic and foreign investment in Dongguan attracted people's attention, but more attention was paid to capital flows.

Ren Zhongcheng, President of Dongguan Association of foreign investment enterprises, told reporters that in recent years, foreign investment has mainly focused on automatic production and product development. In 2015, for example, foreign investment in research and technology industry increased by 135%, the total amount was 3 times in 2013, and maintained three digit growth for two consecutive years.

In the view of vice president Yu Jianping, from the trend of rising costs and weakening demographic dividend, investment from

Toy factory,

To the new technology of nuggets, Dongguan has come to rely on innovation and investment to drive economic development.

Yang Hai, director and deputy general manager of Dongguan Yi Yi extension Polytron Technologies Inc, shows the company's latest high quality product, liquid metal, "lighter than stainless steel and harder than stainless steel".

Due to its characteristics of high strength, high hardness, high elasticity, corrosion resistance and die casting, the liquid metal produced by Taiwan will expand the luxury market such as watches and smart watch.

From the beginning of the EDM machine, Taiwan Yi Yi pformation has pformed into an enterprise integrating development, design, production and sales of mechanical components, CNC machine tools and devices, numerical control robots, computer software and hardware and its peripherals in 20 years.

Yang Hai said that at present, there are more than 50 full-time R & D personnel in the enterprise, and R & D personnel account for 20% of the total number of employees.

Under the new normal economic situation, a large number of innovative enterprises will accelerate their growth and form the strong vitality and competitiveness of independent innovation.

Zhang Yuqing, chief economist of Dongguan science and Technology Bureau, said that Dongguan's R & D input grew by three in the 3 consecutive years, and the contribution rate of science and technology to economic growth was over 55%.

At present, there are more than 5000 science and technology enterprises in Dongguan, of which 985 are national high-tech enterprises, ranking third in the whole province.

The dividends of innovation elements continue to be released, spurring strong momentum to accelerate the development of Dongguan's advanced manufacturing industry.

In 2015, the added value of advanced manufacturing and high-tech manufacturing in Dongguan accounted for 47% and 36% of the added value of industrial added value above scale, respectively, which was 7.4 and 10.9 percentage points higher than that in 2010.

Experts believe that this not only proves the effectiveness of structural optimization, but also provides a solid foundation for the pformation of scientific and technological achievements.

The enormous driving force of technological innovation has provided support for structural change, and has also injected strong aftereffects into Dongguan's economy.

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Innovation breakthrough: from low-end manufacturing to "invisible champion"

Elimination and pformation of low-end enterprises, the introduction of a large number of innovative institutions, strategic emerging industries high-end projects, the introduction of industrial chain, value chain high-end links and missing links......

Dongguan is becoming a "pioneer" in the development of China's advanced manufacturing industry.

The relevant officials of the Dongguan development and Reform Bureau have calculated such an account: since 2012, Dongguan has promoted 286 major projects, and the total investment is estimated to be 439 billion 700 million yuan, with a total output of about 2 trillion yuan, equivalent to "reinventing a new Dongguan".

During the 4 years, the total investment was 132 billion 960 million yuan, of which 71 major industrial projects were put into operation or partially put into operation, with a total investment of 37 billion 500 million yuan, with an estimated output value of 51 billion 300 million yuan in 2015.

At the end of last year, Guangdong's OPPO Mobile Communications Co. Ltd. had invested more than 1 billion yuan in its capital expansion project.

To seize the draught of industrial development, the OPPO mobile phone has become a "black horse". Last year, its global sales volume was close to 50 million units, with an increase of 67% in the counter trend, making it the eighth largest mobile phone manufacturer in the world by 3.8% of the market share.

HUAWEI smartphones, represented by HUAWEI terminals, OPPO and vivo, have risen rapidly, sending more than 260 million shipments last year, occupying half of the country.

Looking at Dongguan, simple OEM and assembly are becoming the emerging industries of smart phones and intelligent manufacturing.

Guangdong Yingchao hi tech Automation Co., Ltd. focuses on the development of industrial core components -- absolute encoder.

It is equivalent to the machine's "eyes". After gathering information, it is sent to the controller to make decisions.

This technology has always been in the hands of German and Japanese enterprises.

The technology team of YingGAO hi tech has produced the world's thinnest encoder after years of research and development.

"Our products have reduced the market price of Japanese giant companies by half. Through technological improvements, we have achieved the overtaking of corners."

Executive director Luo Rihui said proudly.

Dongguan Tuo star Polytron Technologies Inc, 3 years ago, took the lead in developing robotics controllers in China and installed the domestic "brain" for robots.

This product has broken the monopoly of Europe, America, Japan and other countries. Since 2008, tusta has maintained more than 50% compound growth every year.

To seize the development direction and key points of the advanced manufacturing industry, the advanced manufacturing industry has become an important guide for Dongguan to achieve quality and sustainable development under the new normal.

Dongguan, the "world factory", is approaching the core of the global value chain and supply chain.

Industrial upgrading: from subcontracting to others.

The story of Dongguan in the beauty of city attracts many people.

The largest underwear manufacturer in Asia and second in Asia, was still subcontracting for other underwear brands in China before 2005. Now 97% of its products are produced by other enterprises.

Zheng Yaonan, the chairman of the city beauty, is busy preparing for the annual show of the company.

He said that the urban beauty has invested hundreds of millions of yuan in advertising and brand building fees for several consecutive years, and has developed new models in cooperation with the design institutes of Korea, Japan and France.

Like urban beauty, more and more foundry enterprises in Dongguan no longer wait for orders, but invest heavily in "internal strength" to create core competitiveness.

This is another "big play" of Dongguan's economic power pformation.

The power supply EAST, located in Songshan Lake, Dongguan, grew from the OEM company with only 6% of gross profit to the national high-tech enterprise with a gross margin of 35% to 40%.

Last year, EAST took the US subway orders in one fell swoop.

"Enterprises need technology upgrading and technological innovation to have a future."

EAST chairman He Simo regrets.

The migration of the agent industry once made the people concerned about the economy of Dongguan worried.

Liu Wei, Secretary General of Dongguan footwear industry association, said: "although many shoe factories are moving out, they are actually moving out of production links, and the functions of raw materials procurement, product development and so on remain in Dongguan."

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In Liu Wei's view, Dongguan's raw materials and technology are complete and mature engineers and designers are concentrated here, with considerable comparative advantages.

At present, more than 85% of footwear enterprises in Dongguan above scale have set up R & D departments, and only Houjie Town has nearly 500 shoe research and development companies.

The advantage of old power accumulation has been pformed into the soil of new power growth. Dongguan's manufacturing has extended to both ends of the "smile curve", and the potential kinetic energy of growth has been released, showing the new hope of Phoenix's nirvana.

Innovation leads, power pformation, and market main body vitality continues to release.

In 2015, 123 thousand newly registered market entities in Dongguan increased by 7.7% compared with the same period last year, reaching a total of 713 thousand households.

Dongguan registered 55 thousand new businesses, an increase of 20.4% over the previous year, reaching a total of 256 thousand households.

The registered market players and the total enterprises rank the first in Guangdong province.

That is to say, last year, an average of 150 Dongguan enterprises were born every day.

Let the market efficiently deploy factor resources and make the enterprises standing on the market forefront become the backbone of pformation and upgrading. Dongguan pushes the door of new and old power conversion, and is exploring new path of China's manufacturing pformation.