Guangzhou Clothing Sales Decreased By 30%, Rent Increased By 10%

The average price of goods increased by 10%~15%, sales decreased by 30%, and the rent increased by 10% every two years.

According to press reports, the average price of clothing imports has increased by 10%~15% this year, while sales volume has decreased by 30%. However, the rent has increased by 10% every two years, and apparel retailers and clothing wholesalers are facing the situation of "hard work and paying rent".

From clothing retail terminals to clothing wholesalers to garment processing plants, this year's production and sales profits have declined to varying degrees.

The stall rents have basically doubled this year.

"This year's

The price has increased by 10%~15% on average, the price of clothes is up to a high level, and the number of people buying is relatively small, and sales volume has been reduced by at least 30%.

Xiao Wang, a shop owner who has opened shop in di Wang Plaza, told reporters 7 years ago.

"Less sales, less money earned naturally, but now the rent will increase by 10% every two years, and the money I earn can basically be paid for rent."

It is not just clothing retailers that make money, but also the wholesalers of clothing.

Zhang boss, who has been engaged in wholesale clothing business for ten years in the thirteen sector, said that in August, the peak period of "big blood exchange" for clothing wholesalers every year was very frequent this year. "Basically, I have done more than half of the owners in the building I have done, and many of them can't do it anymore."

According to Zhang boss, "last year's 1~3 stalls only need 15000 yuan / month. The average rent for each stall is basically doubled this year, about 30000 yuan, accounting for 80% of the total expenditure."

Clothing enterprises generally decline in profits

In fact, from apparel retail terminals to clothing wholesalers to garment processing plants, production and sales profits have declined to varying degrees.

According to the Guangdong clothing and Apparel Industry Association's survey, in the first half of this year, nearly 70% of the enterprises in Guangdong indicated that the output decreased significantly, the average operating rate was around 75%, and European orders declined significantly.

In recent years, Guangzhou's clothing market has been continuously promoted, and many local processing or manufacturing brand discount has reached a low point.

Reporters visited yesterday found that the Beijing Road business district Metersbonwe store hit the "lowest folding" signs, "this is the biggest discount this year."

The clerk said.

On the other side of the street, another leisure brand erected a promotional card at the entrance of the first floor, which was "folding up" and "shocking concession on the third floor of the two floor".

Research shows that compared with the same period last year, nearly 2/3 of the enterprises indicated that the output decreased significantly. The main reason for the decline in production was the reduction in orders and the shortage of labor. The average operating rate was around 75%, and nearly 20% of the enterprises started less than 50%.

Industry:

Benefits will be concentrated on large enterprises.

"Clothing enterprises will continue to be difficult in the second half of the year."

Ding Ning, vice president of Guangdong apparel and apparel industry association, said that some of the garment factories in the Pearl River Delta region have moved to Southeast Asia, and there is a trend of gradual expansion.

Now the average wages of the workers in the Pearl River Delta region are 2500 yuan to 3000 yuan / month / person, while in Kampuchea and other places, the wages of workers are between 80 and 110 yuan (500~700 yuan), less than half of the domestic level.

Insiders said that under pressure, clothing enterprises have chosen different investment directions.

Many foreign trade processing enterprises have plans to open up the domestic market, such as processing for domestic brands, plans to gradually understand the market and train designers through domestic foundry, and gradually develop their own brands.

At present, Guangdong

In the critical period of pformation and upgrading, the survival of the fittest is the inevitable process of industrial pformation and upgrading.

Powerful enterprises have adopted technological pformation, equipment upgrading, management upgrading and other means in the development to reduce employment, energy conservation and emission reduction, increase production efficiency and increase profit margins, and the industry benefits will further gather into powerful large enterprises.

The weak competitiveness of small businesses may not be able to cope with the pressure of competition.

In such a state, the government can conduct classified guidance according to the actual situation of the industry, and scientifically guide the pformation and upgrading of the garment industry in Guangdong.