• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Adidas Opens Up China's Market

    2012/8/27 8:43:00 37

    AdidasLiningNike

     Adidas President Herbert


      

    Adidas

    The achievements in the Chinese market have made great progress, even behind the strongest local competitor Li Ningshuai, behind Nike.

    Herbert Heiner, President of Adidas Herbert, said in Shanghai earlier this year: "in terms of market share, we are absolutely ahead of Lining, ranking second in the Chinese market". (Hainer)

    In the first 9 months of the last fiscal year, Adidas's sales in China increased by 28%, the fastest growing pace in the world.


    In recent years, Adidas has been in China.

    market

    Business is expanding rapidly.

    In the past year alone, the company from Herzogenaurach has opened 1175 new stores in China, and now its total number is 6700. Olah

    "We will continue to increase investment," he said. "2012 will be a record year in the Chinese market."

    The company also plans to develop towards IT, warehousing and logistics.

    At present, Adidas's turnover in the Chinese market has exceeded 1 billion euros, and this year will again grow by two digits.

    Haina believes that according to the current situation, it can be imagined that China will one day replace the United States as Adidas's largest sales market.

    "In China, we still have many things to do."


     Adidas


    The most important part of Adidas's new strategy is to expand business and fashion in remote areas of China.

    clothing

    Business.

    At present, the company has shifted its focus to emerging cities such as big cities in the mainland - developing businesses instead of Shanghai and Beijing, which are already based in Adidas.

    The growth rate of China's big cities has exceeded 10%, forming a middle class of the city. They are willing to wear Adidas sports.

    shoes

    Although the proportion of affluent customers in the two or three tier cities is still small, from the absolute value of the population, it is worth while that the urban development business with a population of far more than ten million.


    Exclusive brand of young people


    More focused on fashion rather than functional strategy is very effective, Hainer said: "although Chinese are very interested in sports, they are not as athletic and fitness as people in other countries.

    So we will put more energy into fashion clothes.

    This is a glimpse of Adidas's latest sportswear based on Stella Macartney (StellaMcCartney), a brand new Neo designed for young people.


    Compared with local brands, Adidas has a strong position.

    Haina believes that Chinese consumers are more willing to buy the international market.

    brand

    Rather than local brands.

    Two years ago, there was an opposite trend. Lining set up a large number of outlets in less developed areas, thereby increasing sales.

    In addition, due to the outbreak of the financial crisis, Adidas has reduced its investment in China.

    However, the fact shows that the Chinese market is moving backward with the world trend and continues to show the trend of growth. Therefore, Adidas's turnover is lagging behind.

    After the strategic adjustment in 2011, Adidas is catching up again.


     

    • Related reading

    How To Face The Low Sales Season Of Clothing Enterprises

    News Republic
    |
    2012/8/27 8:33:00
    68

    Domestic Sports Brand "Half Way Behind"

    News Republic
    |
    2012/8/27 8:28:00
    25

    Dalian Men'S Suit, Men'S Shirt, Women'S Wear And Children'S Wear Sales In The Two Quarter

    News Republic
    |
    2012/8/25 15:24:00
    51

    Distribution Of Retail Outlets For Outdoor Products In Shanghai

    News Republic
    |
    2012/8/25 9:27:00
    35

    PEAK's Way To Expand The US Market

    News Republic
    |
    2012/8/25 9:04:00
    96
    Read the next article

    The Standard Of Sports Shoes Is Newly Released, And The Technical Standards Are Changing Greatly.

    The Shishi Quality Supervision Bureau has recently made new regulations on the industry standards of ordinary sports shoes, and the biggest change is the technical standard, which has changed greatly in this respect.

    主站蜘蛛池模板: 色综合a怡红院怡红院首页| 久久国产精品一国产精品金尊| WWW国产成人免费观看视频| 精品一区二区久久| 成人免费视频小说| 午夜爽爽性刺激一区二区视频 | 新国产三级在线观看播放| 国产免费久久久久久无码| 久久婷婷国产综合精品| 香港aa三级久久三级不卡| 美女的胸www又黄的网站| 朋友的放荡尤物娇妻| 国内最真实的XXXX人伦| 北条麻妃一区二区三区av高清| 久久婷婷久久一区二区三区| 香焦视频在线观看黄| 日本五月天婷久久网站| 国产看午夜精品理论片| 么公的又大又深又硬又爽视频| 黄色网站在线免费观看| 日本爽爽爽爽爽爽在线观看免| 国产一区二区三区精品视频| 中文字幕在线播放| 青娱乐国产在线视频| 无码人妻精品一区二区三区久久 | 少妇人妻av无码专区| 四虎国产精品永免费| 中文字幕综合网| 精品国产一二三产品价格| 天天摸天天碰天天爽天天弄| 亚洲欧美日韩国产一区二区精品 | 免费被黄网站在观看| 一区二区三区视频观看| 给我免费播放片在线中国| 无码人妻精品一区二| 午夜视频高清在线aaa| 99视频精品全部免费观看| 欧美国产日本高清不卡| 国产免费av一区二区三区| 一进一出60分钟免费视频| 色94色欧美sute亚洲线|