Han Style Clothing Seeks Rejuvenation And Creates A Hundred Billion Yuan Industry

Han School clothing , rose in the 1990s and became popular throughout the country. After a period of downturn, today's Han style clothing has entered the road of revival. The reporter learned from the Wuhan Garment Industry Chamber of Commerce that under the leadership of the Chamber of Commerce, Hanpai garment enterprises intend to work together to develop the garment industry into a 100 billion industry.

All the way to glory and all the way to misery

　　 Han style clothing It used to be a signboard in Wuhan. In the early 1990s, a group of bosses who made their fortunes by knitting wholesale and retail in Hanzheng Street set up clothing enterprises. Han style clothing became famous at home and abroad with its popular and civilian style, attracting merchants from all over the world to come to Wuhan to buy goods and learn from Han style experience.

As everywhere Clothing industry The development and growth of Han style clothing, which is the first to show regional brands in China, is gradually inferior to people in terms of market competition level and development momentum. At the end of the 1990s, Han style clothing entered a low period. In Wuhan, where there are many shopping malls, some Han style clothes have been "cleaned up" by the shopping malls at their gates due to their poor performance. There are few Han style clothes in major shopping malls in Wuhan. The Chinese brand was forced to remain anonymous.

In recent years, in order to reshape the Hanpai brand, Wuhan garment enterprises have made great efforts to design and research articles, set up research and development centers in Shanghai, Shenzhen and other places, and some have hired Italian and Korean designer , in line with international fashion, to create high-end brands. In addition, some enterprises continue to improve their own processes and innovate their business models.

At present, the city's large and small Clothing enterprises There are more than 1600 in total. In 2011, Wuhan's clothing sales revenue reached more than 30 billion yuan, an increase of 10% - 15% year on year, and the export earned 500 million dollars. In the 2011 China National Garment Association ranking list, 9 Hanpai enterprises, including Maoren, Hongren, Yuantian, Taihe, Pavia, Ziyan, Futian, Horong and Kangli, were among the top 60 women's wear enterprises in China. This proportion is the highest among all provinces and cities in China. Han style clothing entered the road of revival.

"The market economy has given birth to Han School Clothing brand 。 At the same time, the Han style clothing survives in the crack of the market economy. Although a few years ago, Han style clothing did not develop as well as in the early 1990s, the foundation is still there. In the future, as consumption becomes more and more rational, thousands or even tens of thousands of clothes in shopping malls will no longer be the favorite of consumers, but the Han style clothes that respond quickly to the trend and are of good quality and low price will usher in an excellent development opportunity. In the future, Hanpai garment enterprises will take the road of diversified and multi-level development. On the one hand, they will form industry leading enterprises and create a number of famous brands in the country. At the same time, they will also take into account the needs of the public. The advantage of wholesale volume will not be lost. " Liu Shuren, chairman of Wuhan Yuantian Garment Co., Ltd. and chairman of Wuhan Garment Chamber of Commerce, said.

Pursue 100 Billion Industries

"Unity is the core competitiveness" is the slogan of Wuhan Garment Chamber of Commerce. At present, under the leadership of the Garment Chamber of Commerce, Hanpai garment enterprises have never been united.

In June this year, Yuantian, the president unit Clothes & Accessories Led by Wuhan Garment Chamber of Commerce, 14 enterprises jointly invested 100 million yuan to establish Hanpai Shanghui Investment Co., Ltd. Liu Shuren said, "This company will mainly do three things in the future: build" a city "," a street "and" a cloud "."

The so-called "one city" is an industrial base integrating the upstream and downstream industrial chains of clothing, which is an improvement of the front store and back factory model of Hanzheng Street. It is not only an industrial city, but also can directly attract consumers through factory stores, experience stores, etc; "One Street" means that the Chamber of Commerce intends to purchase or rent a commercial block as a window for the "external exhibition" of Han style clothing in view of the fact that many Han style new products are not displayed in stores in Wuhan; "One cloud" refers to the development of e-commerce. The development of e-commerce requires highly intensive capital, technology and talents, which can be shared on the platform when everyone is together.

Liu Shuren revealed that at present, "a city" is selecting sites around Wuhan. In the future, "One Street" may appear on the Chuhehan Street, a new commercial street in Wuhan.

"Wuhan's clothing industry has the foundation to become bigger and stronger. The output of Han style clothing ranks third in the country, and the output of women's clothing is the largest in the country. The Han style clothing industry can be built into a hundred billion industry," Liu Shuren said.

In addition to establishing an investment company, Hanpai garment enterprises have a further goal. That is to set up a Han style industrial group, which can not only do clothing industry, but also set foot in multi industry and cross regional expansion.