Luxury Brand Counterfeiting Is Not A Hype.

Recently, some well-known

There has been a wave of counterfeiting in China.

Just in the past July, only LV in more than 30 places in Nanjing and Hefei went to court, each claiming 500 thousand yuan, with a total sum of more than 20 million yuan.

Why are the "luxury" crocodiles "really" small businesses? Some people question whether they are "behind the scenes" in the fight against counterfeiting, or are they advocacy?

According to some people's understanding, as well-known

It is a bit of a teacup to make a lawsuit against small businesses in Shanzhai market.

In addition, LV Nanjing flagship store and its Hefei store will open in the near future. Some people think that LV will take more than 30 self-employed persons to court in Nanjing and Hefei, and each of them claims 500 thousand yuan, with a total sum of over 20 million yuan.

In fact, this understanding is very one-sided.

Why do LV and other luxury goods crocodiles really "just" small business owners, is it simply hype so simple? I am afraid not.

Lawyers are specifically advised to sue these small businesses for fake trading, repeat their trademark infringement for a long time, and investigate the joint and several liability of the market management team, as well as Dunhill, Cartire and other brands.

Is this not worth the attention and reflection of the relevant parties? The market of these defendants is similar to that of Xiushui Street, Beijing. Most of the goods they sell are cheap, mixed with brands and counterfeit goods, and are known as "Shanzhai bazaars".

This may be common in China, but as a foreign Brand Company, I am afraid it will not let go.

From the point of view, it may be very inefficient for a well known luxury brand to fight a small business.

But in the long run, it is definitely worth it.

The reason why luxury brands make high claims for small businesses is that this way is less invested, effective and deterrent than finding fake dens.

As Hu Jianhua, a lawyer of the Jiangsu grand ceremony law firm, said, they do not exclude the suspicion of propaganda and creation.

But I have to admit that a series of legal actions of these companies are just right. They are both rights protection and publicity.

In other countries, some well-known luxury brands find consumers to buy counterfeit goods of the same brand, they will be forfeited immediately, so that you will lose money and be disgraced.

Is it not worth thinking about the awareness of trademark rights and the awareness of safeguarding rights in accordance with the law?

In fact, some businesses are hard to make money without selling fake and shoddy products.

For their own benefit, they do not hesitate to operate illegally.

This is also the reason why consumers complain constantly and law enforcement departments have to take a surprise attack.

Under such circumstances, as a well-known luxury brand, will it ignore its own interests and act openly in violation of its trademark rights? They will bring relevant small business owners to court.

What is important is that their actions are beneficial to fight against fake and shoddy behavior and maintain market order.

At the same time, it is also an inspiration for our domestic counterparts.

To combat counterfeiting and shoddy behavior, we must act in a real way.