New Purification Elements In Shoe Industry, Technology As The Main Force.

current footwear industry The problem of boundary cable is well known, and it is also firmly established. The bad environment and the low end of small environment have become obstacles to the development of enterprises. But it is not easy to solve this problem fundamentally. How to solve this problem, the author thinks that enterprises need to inject more and more fresh blood in the products, so as to help enterprises go farther and farther.

Environment was "destroyed"

At present, China's footwear industry has excess production capacity and a large number of export enterprises. Quite a number of shoemaking enterprises, especially small enterprises, are generally short-sighted. On the one hand, enterprises do not pay much attention to scientific research, development and design. They often process or imitate each other and plagiarize. They seldom invest the necessary funds to research and develop products, and devote little time and energy to the series of market research and analysis. This situation results in problems such as poor information in the international market, lagging behind in product design, single color variety and poor comfort, resulting in low export grades and low prices. The middle and low market has also faced competition from emerging footwear producers such as Vietnam, and footwear exports have been seriously threatened. In this regard, some export enterprises do not practise their internal strength, but instead adopt price cuts.

Some new export enterprises take the low price strategy as the guide for squeezing into the international market. In addition, the "foreign bidding" reduces the price and makes the price of shoes unable to improve. At the Canton Fair, Chinese enterprises are killing each other and vicious competition, and the appearance of foreign businessmen's profits is not uncommon. On the other hand, due to the small scale of enterprises and the lack of product development and quality, China's shoes will not be able to get rid of the low price line in the international market for a long time. The China Light Industry Arts and crafts import and export chamber, according to the survey results of how enterprises face export barriers, shows that only a very small part of Chinese enterprises understand and understand this problem. Most enterprises are not aware of it at all, let alone research countermeasures.

Courage to purify the environment

But this is not always the case. In fact, the first pot of gold in the world is given to the first person who eats crabs. Recently saw such a news: Shengda light industry company's sales volume increased by 49.2% in the first half of this year, because Shengda develops new international market with special function shoes. Like Sheng Da light industry, Shuangyang Diamond Tools Co., Ltd. in Luojiang area increased by 35% in the first half of the year. Data show that this year's overall export situation is not optimistic, before July, our city exported 6 billion 560 million US dollars, an increase of 7.3% over the same period last year. Some enterprises have contracted the situation of shrinking orders, but many enterprises have achieved good results in terms of product innovation and market development.

Most of Quanzhou Shoe enterprises Different from the production of sports shoes, Shengda mainly produces special function shoes, such as piercing, fire-fighting, mining, oil resistant and skidding. In the workshop of the company, Qiu Zhaoyang, the chairman of the company, told reporters by picking up a new product that they developed. "Don't look at it thin and almost transparent. It is no problem that this shoe material is pushed over by a car." In addition, according to him, although kitchen shoes are common, their skid resistance has always been a headache for global shoe manufacturers. Through the innovation of shoe materials, Shengda has developed anti slip shoes specially designed for kitchens. People can wear them on the stainless steel plate with 45 degrees of inclination on peanut oil. The order came into operation in April.

"Now a lot of export shoes are generally only a few dozen yuan, but on average, we can sell more than 20 yuan for each pair, which is more than 100 yuan. In Canada, the price of each pair of shoes is between 100 yuan and 120 yuan, which is the same price as the local shoes."

　　 Shoe industry The market needs such a power to purify.

　 Technology protects the environment

Shoes are indispensable necessities for people. With the improvement of people's living standard and the pursuit of quality of life, the demand for shoes is getting higher and higher. Shoes need not only beauty but also health.

As early as 90s, the detailed division of shoes has been developed abroad, people do different sports and wear different shoes. In recent years, people in China have just started meticulous division of shoes, pursuing healthy life and healthy exercise. The footwear companies are also building this element, but shoe companies should not only focus on environmental protection in materials, but also pay attention to low carbon and environmental protection in marketing promotion. They should combine the concept of functional shoes to make low-carbon and environmental protection play a more in-depth role in order to win the market. For the current global economic situation and domestic market competition situation, functional environmental protection shoes are entering the footwear industry market and become an inevitable trend. The function is the content of science and technology, that is, the quality of life of human being transformed by man.

Shoe companies should arm themselves with technology, allowing technology to inject new blood into enterprises, that is, enhancing brand awareness and reputation, and helping shoe companies go farther and farther away.